RubyPlay accelerates Brazil presence with Betnacional partnership

RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has significantly strengthened its foothold in Brazil’s regulated iGaming market through a new partnership with Flutter-owned brand Betnacional.

Founded in 2021, Betnacional has firmly established itself as one of the leading online betting brands in Brazil and this latest launch is set to propel RubyPlay’s studio content to a brand-new audience.

The strategic partnership was facilitated by Flutter Brazil, the recently formed Brazilian arm of global giant Flutter Entertainment. Established following the acquisition of the NSX Group, the original creators of Betnacional, Flutter Brazil seamlessly combines deep local roots and management with world-class global expertise.

As one of the country’s most prominent regulated operators, the partnership represents an important milestone in RubyPlay’s ongoing expansion strategy across LatAm.

The operator is now live with a variety of top-performing titles from the provider’s studio ecosystem, elevating its casino offering with a diverse range of game themes and mechanics.

This includes the integration of fan-favourite RubyPlay Studio games, Brilliant Gems and Gummy Giga Match®, which have proven highly engaging with players in Brazil already.

Betnacional also benefits from the addition of slots developed by Koala Games, including Voltage Blitz® Zeus Up, one of the studio’s strongest-performing titles in Brazil, alongside additional releases from the popular Voltage Blitz® series.

As one of the fastest growing studios in RubyPlay’s ecosystem, Koala Games delivers highly unique and impactful experiences that are growing in popularity amongst LatAm players.

Together with additional content in the pipeline from its localised Brazilian studio, Mad Hat Games, as well as the xSlots and Firerose studios, RubyPlay’s layered ecosystem continues to enable operators to access a broader portfolio of market-focused experiences tailored to different player preferences.

Launching with Betnacional reaffirms RubyPlay’s strong reputation for supplying high-performing, localised content to operators in Brazil and beyond, while showcasing the speed-to-market capabilities enabled by its studio ecosystem.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”