Industry News
MGA Games pull a surprise by unveiling Leticia Sabater as one of their new Spanish Celebrities with an online campaign
- MGA Games have dazzled its operators with a unique and unprecedented online identity reveal of the new face for its range of Spanish Celebrity slots.
- · As part of a creative and original introductory campaign, the national operator partners of MGA Games have today received a very special message from Leticia Sabater, the star of the campaign and new game that launches in August.
- · The slot, Leticia Sabater Show, promises to be another top seller for MGA Games.
The operator partners of MGA Games have been the first to find out that the most recent new face for the Spanish Celebrities series, which comes out on 24 August of this year, will be none other than the charismatic singer and former presenter Leticia Sabater.
Aware of the setbacks and distance limitations imposed by the current situation, MGA Games has opted for launching a creative online campaign where the operator is challenged to complete a series of questions to decipher the name of the new star of MGA Games. It’s a quiz in which the operator becomes a “contestant” and using only their knowledge and their mettle as a true “Spanish Celebrities Expert”, they are able to find out before anyone else that Leticia Sabater is one of the new faces of Spanish Celebrities from MGA Games.
In order for the operators to get the award, they are required to answer questions, follow clues and show that they know the company’s games inside-out. If they suceed, they will be rewarded with a personalised video message from the artist, dedicated to each of the operators, to the sounds of her summer song “Vete pal carajo tra tra”. An original and fun idea, which as usual for MGA Games’ presentations, took all by surprise. “From the outset we were certain that we wanted a fun, exclusive and personalised experience for each of our operators,’ comments Joan Sanahuja, CEO of MGA Games. ‘It’s part of our philosophy of indulging, listening to and surprising our customers,” he explains.
Reactions to the new campaign have been coming thick and fast, and MGA Games commented that “this morning we’ve received dozens of calls and messages congratulating us on the campaign, especially its light-hearted and cheerful tone. We’ve been told it’s a real breath of fresh air’… ” adds Joan Sanahuja.
As well as getting her summer hit out there and heard by all, last week Leticia Sabater was also revealed as the eleventh contestant on the Mediaset reality show La casa fuerte. It’s part of a whole summer of achievements for Leticia, culminating in the launch of the Leticia Sabater Show on 24 August, which promises to no doubt be another of the brand’s top sellers. To sum up, MGA Games’s latest recruit will certainly be making her presence felt this summer.
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AI
Blacklyte unveils AI-powered desktop gaming “Teammate” companion
Blacklyte has announced the Blacklyte AI Teammate, an AI-powered desktop gaming companion the company says is designed to react to gameplay and provide coaching-style assistance. Blacklyte said the product will be shown in base colors at LVL UP EXPO.
According to the company, the AI Teammate can guide players through levels, provide feedback on playstyle, and suggest alternative moves based on analysis of in-game decisions and potential outcomes. Blacklyte positions the device as a desk-based companion that integrates with its broader lineup of desks, chairs, and accessories.
“We at Blacklyte are excited to bring the Blacklyte AI Teammate to life. By creating this new desktop teammate, we are giving people a new way to connect with games. The Blacklyte AI Teammates are not just another robot; they are true partners who understand gamers, games, and how to get the win.” said Alex Liu, Blacklyte Founder and CEO. “Beyond gaming, the Blacklyte AI Teammate is a true partner who supports, adapts, and upgrades their new owner’s life. They are always there when needed, on the desk, in a game, and beyond.”
On hardware, Blacklyte said the device has a silicone body with a steel core for poseability and an LED face screen intended to display emotions and responses. The company said it connects to PCs through the Blacklyte app available on the Apple and Play Store, with the app supporting controls and firmware updates. Blacklyte also said additional colors and collaborations are planned in the future.
The post Blacklyte unveils AI-powered desktop gaming “Teammate” companion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
Quick Custom Intelligence Launches QCI Metrics
Quick Custom Intelligence (QCI) a leading provider of casino operational intelligence software, announced the launch of QCI Metrics, a new anonymized data-sharing program that enables gaming and hospitality operators to benchmark performance using yesterday’s operating data—providing timely, actionable insights without exposing customer, financial, or personally identifiable information. This innovative solution extends beyond gaming machine ranking into host performance standardization.
Available through the Chatalytics.com portal and integrated into the QCI Platform, QCI Metrics transforms operational data—including game performance and host effectiveness—into standardized performance indexes.
While traditional benchmarking solutions rely on limited datasets or delayed reporting cycles, QCI Metrics delivers insights based on yesterday’s data—giving operators a timely, continuously updated view of how they are performing against peers across both gaming and player development.
All data shared in QCI Metrics is:
• Aggregated and normalized
• De-identified
• Abstracted at the property level using internal IDs
No transaction-level, player-level, or campaign-level data is ever shared.
“QCI Metrics gives operators the ability to see how they stack up against peers across player development and gaming in near-time, without compromising privacy. It’s a practical, secure way to unlock industry-wide insights,” said Andrew Cardno, Co-Founder and CTO of QCI.
QCI Metrics is designed to help operators quickly identify performance gaps, respond faster to trends, and adopt proven strategies in a highly competitive environment.
The post Quick Custom Intelligence Launches QCI Metrics appeared first on Americas iGaming & Sports Betting News.
Industry News
RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale
RAW iGaming announces today the launch of RAW Riches, a site-wide progressive jackpot overlay designed to deliver jackpot moments without adding operational complexity.
Launching as part of the RAWVerse ecosystem, RAW Riches introduces a new approach to jackpots, prioritising seamless integration, player engagement, and operator control.
A fully embedded experience
RAW Riches introduces a multi-tier progressive jackpot layer deployable across an operator’s entire portfolio, regardless of game supplier. Unlike traditional jackpot mechanics that require separate integrations or fragmented systems, RAW Riches operates as a fully embedded experience within the operator’s brand, creating a single, unified jackpot.
Tom Wood, CEO of RAW iGaming, said: “The industry built jackpots in silos. We built one that connects everything.
“RAW Riches gives operators a site-wide jackpot running across every entity and every game supplier, configured to their exact needs and brand, all from a single solution.
“We pride ourselves on producing the industry’s most distinctive and disruptive game concepts and RAW Riches is no different.
“This is the kind of product that changes how operators think about jackpots entirely.”
A seamless player experience
Players opt in and continue playing as normal. When triggered, the jackpot experience takes over instantly. Every trigger results in a win, with no losing outcomes, before the player is returned to their original game to continue playing.
Scaleable without complexity
RAW Riches solves one of the industry’s most persistent operational challenges in scaling jackpots across multiple providers, brands, and markets. Key features include:
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Single deployment across all games and brands
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Full operator control over jackpot configuration and branding
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Multiple delivery options, including bespoke branded game builds
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Seamless deployment within any existing RAW integration or delivery partner
RAW Riches is available today across regulated markets in Europe.
The post RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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