Industry News
SportCaller in position for enhanced engagement with Off The Ball
Popular Irish sports broadcaster enlists FTP specialist for a fun series of rapid-fire “live” quizzes to improve the viewer experience
SportCaller, the leading free-to-play (FTP) sports-game provider, has joined forces with Off The Ball, Ireland’s popular sports news and analysis show, to drive audience engagement during the current sporting shutdown with a series of entertaining “live broadcast” quizzes.
The deal is the first of its kind with a multi-platform sports media company, demonstrating SportCaller’s growing reach outside its typical sports betting arena, connecting with more mainstream audiences and responsibly introducing them to the value and highly social nature of free-to-play products.
These rapid-fire tests of trivia track a topical schedule of flagship events that would traditionally capture players’ interests and imaginations around this time of year, while also incorporating a steady diet of general knowledge questions around all major sports.
SportCaller’s live-quiz configurations run off a last-man-standing mechanic, whereby players must submit each answer before a clock-count winds down, with correct answers progressing to the next question. Ultimately, a €1,000 prize is either won or shared between any participant(s) who can post a perfect score across the entire quiz.
This seasonal series showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain customer engagement and digital dwell-time. While these fresh formats have been naturally adapted to the present pandemic, their manifest utility for broader retention has also carved out a long-term future as part of a progressive product set and marketing strategy for both media partners and operators.
These quizzes are fronted by a rota of familiar personalities from Off The Ball, whose main host Ger Gilroy is regularly joined by household names including Brian O’Driscoll and Kevin Kilbane. The show is sponsored by Paddy Power, who first launched SportCaller’s signature Beat The Drop game to universal acclaim back at the 2018 World Cup. The free-to-play specialist has since gone on to bolster this strong relationship at group level for Flutter Entertainment, whose mega-merger with The Stars Group was completed at the beginning of May.
Cillian Barry, MD at SportCaller, said: “We’re thrilled to be breaking new ground with Off The Ball via these new Live Broadcast quizzes, showing that now is the time to be pushing fresh concepts and products for our increasingly diverse range of clients. They say that personality goes a long way and OTB has it in spades. As a result, the SportCaller platform is another conduit by which OTB can express the content of that character to a loyal, sports-mad audience looking for some light relief.
“Clearly, you’re never going to replicate the same levels of engagement until all live sports can reliably find a way back. However, we can still offer fun, thematic content with these simple FTP games which build brand loyalty and an audience which returns to watch, listen and play. I believe this represents another key proving ground outside our original sportsbook domain, with these quizzes helping to fashion a wider and improved marketing mix.”
Ger Gilroy, Managing Director of Off The Ball, added: “It’s imperative that we keep our viewers and listeners entertained across our live radio and podcast channels, despite many of their favourite major sports still being unavailable. Happily, SportCaller’s innovative quizzes are allowing us to open up another outlet of competitive fun and social enjoyment for our enthusiastic audience.
“Their games fit neatly into our programming schedule and check all the boxes for responsible engagement. We’re always looking for new experiences to better connect our viewers to the sports they love, and SportCaller’s creative-content ideation and swift tech integration set them apart.”
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Golf
Soft2Bet Gathering: An Elite Golf & Padel Experience
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI chat technology
Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry
Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.
A Bold Leap Forward in Online Casino Innovation
The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.
Key highlights of the new platform include:
• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.
• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.
• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.
• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.
AI Chat: A Game-Changer for Player Experience
At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.
Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.
Leading the Industry Through Innovation
While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.
The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.
The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DigerPAM
Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators
International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.
Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.
Key capabilities include:
- Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
- Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
- Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
- Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
- Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.
A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.
“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”
The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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