Canada
Inspired’S Virtual Sports Take The Main Stage

“The Kentucky Derby: Triple Crown Showdown” A Success
New York – On the date that is annually reserved for the “Most Exciting Two Minutes in Sports,” the first Saturday in May, 1.7 million viewers tuned in to watch the 13 Triple Crown winners battle it out in “The Kentucky Derby: Triple Crown Showdown” created by Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE), the Company announced today. In a virtual race for the ages, Secretariat emerged as the ultimate champion, winning the race 47 years after winning the Kentucky Derby at Churchill Downs.
“The Kentucky Derby: Triple Crown Showdown” was an exciting part of Churchill Downs’ nationwide “Kentucky Derby at Home” party, and was televised at the culmination of NBC’s broadcast which included a look back at American Pharoah’s 2015 Derby win. The day of programming celebrated the traditional date of the Kentucky Derby since the 146th running has been postponed until September 5th this year due to ongoing COVID-19 concerns. The virtual race allowed viewers to experience the magic of the Derby using the latest, best-in-class graphics and animation and featured a stunning, fully accurate re-creation of the Twin Spires of Churchill Downs and the traditional atmosphere of the Kentucky Derby on the first Saturday in May.
“This was a great event for everyone involved — Churchill Downs got to celebrate on their traditional Derby day, racing fans got to see the greatest-of-all-time face off, we had the opportunity to showcase the realism of our Virtual Horse Racing product, and it was all for a good cause,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “Virtual Sports have been popular in Europe for years, but putting together The Kentucky Derby: Triple Crown Showdown for a national television broadcast was a great marketing opportunity for our Virtual Sports in the U.S. In addition to the extensive viewership, social media was abuzz for Kentucky Derby at Home, with 91% positive sentiment before and after the race. This is a great example of how Virtual Sports can plug the gap and bring people together for some relief during these difficult times, just as real sports do.”
“While we await Kentucky Derby 146 in September, our partnership with Inspired Entertainment in creating the virtual Derby not only allowed fans celebrating Kentucky Derby at Home a chance to experience the thrill of a race at Churchill Downs together,” said Bill Carstanjen, CEO of Churchill Downs Incorporated, “but the excitement leading up to it gave us a platform to raise and match funds for important COVID-19 relief efforts.”
Inspired’s Virtual Sports uses life-like graphics to mimic the experience of real sports betting, thanks to technology that has evolved over nearly two decades. Each event lasts around 90 seconds and games are designed to be easy to play. Inspired has the largest array of sports available 24/7, providing a consistent stream of sports betting content, even at times when live sports are not feasible. Virtual Sports provide new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites. Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.
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Alon Segev
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
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