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The Growing Trend for Faster Gaming
The modern world is growing ever faster and with it is the trend for speedy gaming. Whereas it used to be most gamers’ preference to sit down for a good couple of hours’ session on their favorite console game, with the rise of portable gaming, people are often choosing to play on the fly. This has lead to frequently interrupted gameplay and quick 2-minute sessions between trains being far more commonplace. Why has this occurred and what are gaming companies doing to address this new need?
Warp Speed World
Although it sometimes seems like it, the world isn’t actually speeding up, it’s just that we’re getting rapidly worse at concentrating. Research from the Technical University of Denmark suggests that our attention span is narrowing on a global scale. There are, of course, a myriad of reasons for this, but one of them is our constant bombardment with new information. This idea of constant novelty has lead to a quantifiable decrease in attention span. One of the results of the study showed that in 2013 a global Twitter trend would last on average for 17.5 hours, compared to nowadays when it lasts 11.9. In such a short space of time, this shift is remarkable. In terms of gaming, this means that our want to skip ahead, seek new challenges and move between games is ever increasing.
Making Skipping Ahead Simpler
Everybody remembers skipping through the lengthy dialogue on old Gameboy games. (photo source: unsplash.com)
Poker in the physical realm can often be quite a drawn-out process; players spend a long time trying to work out each other’s cues and tells. In the mobile world, however, several companies have realized that people don’t always want it to be and therefore, it doesn’t have to be. PokerStars recently released its Zoom feature, which allows players to skip through the remainder of the game after seeing their cards. This is a simple fix, that allows players to spend some time figuring out their options if they want to or to skip through quickly when they don’t have the luxury of time.
Increasing Novelty Value
One of the methods that gaming companies are using to keep our attention for longer is increasing the feeling of novelty. As mentioned before, one of the reasons for our desire for quick play games is that we are becoming used to seeing new information more and more frequently. So, if you can provide new content more frequently, then it stands to reason that people will spend longer on your game. PokĂ©mon is one such company who are masters of capturing novelty. Although the main gameplay aspect of all of their games is the PokĂ©mon battle, this feature on its own would quickly become tiresome. Realizing this, the company gave players the ability to collect, initially, 150 different magical creatures, some easy to find, some much harder. As a result, people will happily play through battle after battle, searching for the elusive rare Pokemon. All the time that they are doing this, they are building up what is known as a ‘teddy bear’ effect with the PokĂ©mon used most often, in that players develop a connection with them. This connection, teamed with the promise of novelty, is what keeps us playing a fantastically simple game for such long periods of time. With each release of the game, new PokĂ©mon and new features such as virtual reality are released, keeping that same anticipation of the unknown high.
Breaking the Rules
Another quick play game that is wildly popular is Subway Surfers. This game allows you to ‘surf’ on the top of subway trains, collecting points along the way. This game is the perfect format for quick play fans, as you can pause at any time. However, one thing that is interesting is that, despite its quick play format, many users can spend literally hours on it. But why? One of the great things about gaming is that there’s no punishment for breaking (most of) the rules. If you were to surf the subway trains in real life, you could seriously injure yourself, or risk imprisonment. However, in this game, there’s none of that real-life worry. Players can rebel against authority without any real threat of punishment – that is, of course, unless the in-game policeman happens to catch up with you! This heady mixture of safety and risk comes together to create a game that is endlessly playable. It seems that many of the attributes that make up a quick play game are, in fact, just the things that keep us playing them for longer.
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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the companyâs specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: âAccount fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
âFiresand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.â
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
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Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a companyâs ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Betâs powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Betâs cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solutionâs impact.
âSBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,â â stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
There are affiliate networks, and then thereâs MegaList â a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like itâs powered by vague metrics and recycled content, MegaList steps in as the âMega Mapâ â a practical, data-driven network guiding both players and operators to higher ground. Less âlook at our reach,â more âhereâs your conversion rate.â
So no, this isnât just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Letâs be honest â the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
Itâs simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These arenât vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well⊠telling it like it is.
MegaCasinoList
Letâs face it â players donât need another affiliate promising âtop 10 casinosâ based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
Thatâs where MegaCasinoList comes in â a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, itâs all in there, and itâs all vetted.
They work with reliable operators only, because â and hereâs a crazy idea â not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, youâre in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions â minus the fluff and with none of that âwin guaranteedâ nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. Itâs not trying to dazzle; itâs trying to help people bet smarter â and itâs doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered â and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why Itâs Working)
The iGaming world doesnât need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
Thatâs where MegaList comes in â not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while weâre at it:
âAt MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.â
For once, a statement that isnât just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: âDo they have a plan, or just a landing page?â
 MegaList has both, and a track record to prove it.
Explore MegaListâs network:
đ MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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