Industry News
SIS to showcase 24/7 live betting products at ICE 2020
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, will be showcasing its exciting range of products at this year’s ICE London, including the highly successful 24/7 Live Betting Channels.
At Stand S2-180, the company will be demonstrating its live 24/7 Live Betting Channels, which feature live and virtual horse and greyhound racing events, presented in an easy to understand format, providing quick-fire betting opportunities with a betting event every 3 minutes and include bet types tailored to meet international customer needs. SIS’s range of live racing includes over 32,000 horse races and 38,000 greyhound races from 6 continents.
The watch and bet channels, which are already live with a number of operators across the globe, are delivered as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics and betting prompts, to keep customers engaged and drive turnover on the high margin content.
In addition, SIS will also be showcasing its innovative new esports betting product, SIS Competitive Gaming – the world’s first esports betting product built specifically for sportsbooks. SIS Competitive Gaming features live broadcasts of head-to-head video game competitions between qualified gamers on popular sports titles, offering a range of markets and prices that are familiar to current sports bettors.
ICE attendees will also be able to find out more about the company’s Trading Services which offer the most comprehensive range of prices and markets on horse and greyhound racing, as well as its new In-Running Pricing Feed, which allows operators to provide odds after the-off.
Paul Witten, Product Director at SIS, said: “ICE London is the biggest trade show in the industry and it’s an important opportunity for us to showcase our innovative products that are helping to drive turnover for our operator partners.
“There has been significant interest from operators in our 24/7 Live Betting Channels, with many customers now signed up, and we expect that to continue, as sportsbooks globally seek to provide their customers with betting events at all times of day.
“We’re also looking forward to showcasing SIS Competitive Gaming and our innovative new In-Running Price feed too.”
To book a meeting with SIS at ICE 2020 at the ExCeL London between 4-6 February, please visit www.sis.tv/ICE2020.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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