BetAhoy goes live on EveryMatrix turnkey platform in UK deal

The operator is the first UK partner to launch on EveryMatrix’s new in-house front-end, covering sportsbook, casino, platform and affiliates.

BetAhoy has gone live in the UK on EveryMatrix’s full turnkey platform under a multi-year partnership agreement between the companies.

EveryMatrix said the launch includes sportsbook, casino, platform services and affiliate management, supported by its UK-based teams. The supplier also said BetAhoy is running its proprietary horse racing solution as part of the same integrated technology stack.

The operator is the first UK partner to launch with EveryMatrix’s new front-end, which the supplier described as a responsive, bespoke solution built in-house by its UX and product teams and designed to connect to the wider EveryMatrix turnkey ecosystem.

Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”

Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”

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