David Johnson

RLX Gaming Debuts US Aggregation Platform Through ReelPlay Partnership

Published

2 hours ago

June 11, 2026

rlx-gaming-debuts-us-aggregation-platform-through-reelplay-partnership

RLX Gaming, the iGaming aggregator and supplier of unique content, is launching its aggregation service in the US, with ReelPlay named as its first partner.

The ReelPlay games rollout will begin in New Jersey and Pennsylvania, with further state expansion planned in the coming months, marking the beginning of a new era for the company’s North American ambitions.

Under the partnership, a selected portfolio of ReelPlay’s highly successful slot games will be distributed via RLX Gaming’s aggregation platform, bringing proven-performing content to players across regulated US jurisdictions. Lucky Lady Leprechaun will be the first of many ReelPlay games to launch across RLX distribution.

ReelPlay has built a strong reputation among North American audiences through a portfolio of innovative and feature-rich titles that have resonated with players across the region. Known as the studio behind the hugely popular 10K WAYS series of games and widely recognised Infinity Reels mechanic, which allows reels to expand with increasing multipliers, ReelPlay will work closely with RLX Gaming to introduce a selection of its established content through the platform, while building a long-term roadmap for expansion across additional states.

The partnership represents another strategic step in RLX Gaming’s ongoing international growth and underlines its ambition to become a leading aggregation partner in the US market.

Martin Stålros, Chief Executive Officer at Relax Gaming, said: “This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States. ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.

“As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”

David Johnson, Chief Executive Officer at ReelPlay, said: “ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market.

“ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.”

The post RLX Gaming Debuts US Aggregation Platform Through ReelPlay Partnership appeared first on Americas iGaming & Sports Betting News.

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BCLC

Light & Wonder Enters into Distribution Agreement with ReelPlay Delivering Games to BCLC for the First Time

Published

3 years ago

April 3, 2023

GamingAmericas.com

Hypernova Megaways the first of a number of scheduled ReelPlay deployments to BCLC

Light & Wonder Incorporated (NASDAQ: LNW) has agreed to a new deal with ReelPlay to deliver its games to British Columbia Lottery Corporation (BCLC) for the first time.

ReelPlay’s global smash Hypernova Megaways is the first game launched and will be followed by more content as the agreement expands into new regulated markets.

ReelPlay debuted Hypernova Megaways in Europe in 2018 and added to the franchise with successful follow-ups Atlantis Megaways and Big Bucks Bandit Megaways. With slot games widely licensed across regulated operators globally, ReelPlay has since launched its Infinity Reels series of games and, most recently, 10K Ways, which debuted with the hit 10,000 Wonders 10K Ways.

The deployment extension into BCLC demonstrates Light & Wonder Incorporated’s support of independent studios such as ReelPlay.

“Having worked closely with ReelPlay for many years, we fully expect their extended distribution into BCLC to be a success for all parties and look forward to future ReelPlay releases across our network,” Digital Partnerships Director for Light & Wonder Incorporated, Steve Mayes, said.

“Hypernova Megaways is one of the top-performing slot games across the regulated North American markets,” Chief Executive Officer for ReelPlay, David Johnson, said. “Proudly first to market with innovative and inspirational concepts, ReelPlay is very excited to see the game arrive in another regulated market via our partners at Light & Wonder Incorporated and expect the tri-party relationship to really flourish after this debut release.”

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Brad Cummings

EQL Games, ReelPlay Announce Lottery Content Partnership

Published

4 years ago

October 20, 2022

GamingAmericas.com

EQL Games has signed an agreement with Australian game studio ReelPlay to provide iLottery content to North American lotteries.

EQL Games’ proprietary RGS technology will be used to integrate with lotteries to provide ReelPlay games through lotteries that allow for the purchase of games online. This marks the second game studio to be added to the EQL Games lottery content aggregator which is making its debut in 2023 through the Michigan Lottery’s industry-leading iLottery platform.

“As we’ve listened to the challenges facing lotteries, especially in the US, one pressing need keeps rising to the top. Lotteries with digital platforms need better content and more of it. That is why we are looking for the best in iGaming and asking them to make games suitable for the lottery consumer. ReelPlay easily fits this mold with math, art, sound, animation, and bonus rounds that will excite lottery players by giving eInstant games the feeling of iGaming products built to meet lottery regulations,” said EQL Games CEO Brad Cummings.

“ReelPlay are delighted to agree this new partnership with EQL Games. With players at the forefront of our innovation aims, it’s our ambition that players are able to play ReelPlay games widely and in as many verticals as possible. The partnership with EQL is therefore a natural progression; we look forward to adding to our successes in the regulated iGaming space with some specially created games for EQL’s iLottery partners,” said ReelPlay CEO David Johnson.