Hard Rock International unveiled its “All Teams. One Place.” campaign in celebration of this summer’s biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a very special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.

“This summer unites fans from around the world in their love for the game and pride for their country. I’ve always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together,” said Leo Messi.

“This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere. Whether you’re staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

To bring the campaign to life, Messi stars in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the energy & passion of soccer fans and global spirit of Hard Rock’s “All Teams. One Place.” celebration.

Win the Ultimate Fan Experience: Global Messi Sweepstakes

Hard Rock is giving Messi fans around the world a chance to win the ultimate fan experience through the Global Messi Sweepstakes, open from June 15 to July 31, 2026, for fans in the US, Canada, Mexico, Argentina, UK, Ireland, Germany, Spain, Austria, Netherlands, Poland, Japan, and Malaysia.

One lucky winner and a guest will receive an incredible grand prize:

A once-in-a-lifetime meet & greet with Leo Messi

Roundtrip airfare to South Florida

A two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood

Four runners-up will each win a hotel stay at one of four iconic Hard Rock destinations: Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos or Hard Rock Hotel New York.

In addition, more than 300 loyalty point prizes of up to $50, $100, and $500 values will be rewarded to sweepstakes entrants who are members of Unity by Hard Rock, a global loyalty program that rewards members for doing the things they love.

Seminole Gaming and Hard Rock International announced key leadership appointments and transitions across their hotel and casino portfolio, spurred by the organization’s ongoing growth, entertainment innovation, and commitment to world-class service.

The appointments include: Randy Morton as the new President of Seminole Hard Rock Hotel & Casino Hollywood; Travis Lunn as the new President of Seminole Hard Rock Hotel & Casino Tampa; Bo Guidry as the new President of Hard Rock Casino Cincinnati; and Justin Wyborn to the new role of SVP and General Manager of Hard Rock Hotel & Casino Las Vegas.

“These appointments reflect both the exceptional talent within our organization and the caliber of new leaders we’re bringing to our team. Each individual brings exceptional gaming and hospitality experience that will benefit our guests, team members and the local communities we serve. I’m confident they will uphold our standards of excellence and contribute to our continued growth,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

Randy Morton

Industry veteran Randy Morton is joining as President of Seminole Hard Rock Hotel & Casino Hollywood to manage the iconic Guitar Hotel property in Hollywood, Fla., reporting to David Hoenemeyer, COO of Seminole Gaming. Morton brings extensive industry experience to the role, including over 12 years leading Bellagio in Las Vegas as President and COO. He has held leadership roles at: Waldorf Astoria Las Vegas; OVG Hotel and Casino Development in Las Vegas, overseeing the strategic planning and development of a high-profile luxury development project; as Co-CEO of Foley Entertainment Group and the Vegas Golden Knights; and at Monte Carlo Resort & Casino.

Travis Lunn

Also new to the team and reporting to David Hoenemeyer is Travis Lunn, tapped as President of Seminole Hard Rock Hotel & Casino Tampa, which includes Seminole Gaming’s largest Florida casino. Lunn brings more than 25 years of gaming and hospitality leadership experience to his new role. Most recently, for MGM Resorts International, he served as President and COO for Mandalay Bay, The W, Luxor and Four Seasons. His career includes leadership roles at The Borgata Casino, MGM Resorts Southeast Group overseeing Beau Rivage Resort & Casino in Biloxi, Miss., and Gold Strike Casino Resort in Tunica, Miss., as well as MGM Grand Las Vegas, and The Venetian and The Palazzo resorts.

Bo Guidry

For the last seven years as President of Seminole Hard Rock Hotel & Casino Hollywood, Bo Guidry has played an instrumental role during the opening of the iconic Guitar Hotel and introduction of sports betting, craps and roulette. In his new role overseeing the company’s popular Hard Rock Casino Cincinnati, he will report to Jeff Hook, COO of Hard Rock International. Guidry previously served in leadership roles at Horseshoe Council Bluffs and Harrah’s Council Bluffs Hotel & Casino, where he oversaw the team for Caesars Entertainment Corporation over 10 years, held key roles at Harrah’s Casino St. Louis and has worked at properties across the country.

Justin Wyborn

Justin Wyborn has more than 25 years of international hospitality experience. Since joining the company in 2013, he has held multiple leadership roles across its Florida properties, and was most recently President of Hard Rock Casino Cincinnati. Wyborn is taking on a new role as SVP and General Manager of the upcoming Hard Rock Hotel & Casino Las Vegas, reporting to Joe Lupo, President of the property. Currently under construction and slated to open in 2027, Hard Rock Hotel & Casino Las Vegas will transform the city’s skyline and provide luxury gaming, dining and entertainment experiences in the center of the Las Vegas Strip.

Hard Rock International and Seminole Gaming are recognizing National Human Trafficking Prevention Month this January by expanding their comprehensive anti-trafficking initiatives with educational forums at flagship properties, a new partnership for the 2026 FIFA World Cup and global growth of existing programs, including the Social Identity Quest program, Change for Change initiative and trainings for frontline team members.

“Our responsibility extends far beyond providing world-class entertainment and hospitality experiences. We recognize our unique position to identify, prevent and combat human trafficking. This year’s initiatives reflect our commitment to community partnership and ensuring our programs serve those most vulnerable to exploitation,” said Stephanie Piimauna, SVP of People & Inclusion at Hard Rock International and Seminole Gaming.

These initiatives build on Hard Rock International’s industry-leading commitment to combating human trafficking. Their efforts recently earned recognition from ECPAT International, who named Hard Rock International a 2025 Top Member of The Code, the world’s first and only voluntary set of business principles that travel, tourism, and hospitality companies can implement to prevent the sexual exploitation and trafficking of children.

Convening Communities and Industry Leaders to Support Trafficking Prevention

This month, Hard Rock and Seminole Gaming are bringing together team members, community partners and industry leaders in collaborative workshops designed to create innovative prevention strategies that can further inform the companies’ human trafficking prevention programs.

On January 14 at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock and Seminole Gaming hosted a Warrior Workshop to Reclaim Safety. While human trafficking and related social issues disproportionately affect Indigenous communities, significant gaps persist in trafficking prevention resources available to serve these populations.

The workshop was facilitated by Durante Blais-Billie, Seminole Tribe member and Social Responsibility Specialist at Hard Rock International and Seminole Gaming; Cheyne Bluhm, Deputy Director of Curriculum & Learning at PACT (Protect All Children from Trafficking); and Tsvetelina Thompson, Managing Director at Twentyfour-Seven Inc.

On January 28 at Hard Rock Hotel New York, Hard Rock will host an educational forum with community partner Covenant House to gather industry leaders with trafficking survivors and experts to explore practices that can accelerate industry action to protect vulnerable youth. Attendees will tackle real-world challenges, share firsthand insights and build solutions for collective action and industry-wide engagement.