The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.

Don’t miss your chance

The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.

The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.

How affiliates earn points

The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:

• Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
• Take the survey (25 points)
• Share your insights by contributing expert commentary (30 points)
• Prove your creativity through a dedicated SMM challenge (25 points)
• Leave a review on a selected platform (20 points)

As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.

Exclusive AC Milan experiences

By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:

• 150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
• 250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
• 350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
• 550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.

The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.

Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.

The Rossoneri Hub as the central platform

All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.

A strategic moment within the sports season

Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.

TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Boomerang Partners announces the launch of an exclusive affiliate tournament set to run during a crucial period of the 2026 sports season. This competition will be held under the TIME TO WIN concept until 31 March. This is a strategic framework that defines Boomerang Partners’ collaboration with its Official Regional Partner, AC Milan, throughout the Year of Sports.

2026 is packed with sports tournaments, including the FIFA World Cup 2026, the Olympic Winter Games Milano Cortina 2026, and many other top-tier local and global competitions. For sports-focused affiliates, this is a time rich with opportunities, and Boomerang Partners’ activation is purposefully scheduled for February-March, one of the hottest periods of the current sports season.

TIME TO WIN tournament prizes

In a recent teaser video released by Boomerang Partners, key AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão hinted that something significant would happen on 12 February. Boomerang Partners now reveals the details: 12 February marks the official launch of the TIME TO WIN tournament on the AC Milan Hub, a digital platform created as a part of the collaboration between Boomerang Partners and the Club. Prizes include trips to Milanello and match experiences for games against Juventus and Cagliari.

Each participant can unlock access to all prize draws by reaching the required point thresholds. A total of five prize categories are available within the TIME TO WIN tournament:

• Prize 1 (three sets): TIME TO WIN Merch Pack for a team of five;
• Prize 2 (three sets): AC Milan official jerseys signed by players (five jerseys per set);
• Prize 3 (one set): a trip to the AC Milan v Cagliari match for five people;
• Prize 4 (one set): a trip to the AC Milan v Juventus match, including pre-match access, for five people;
• Prize 5 (two sets): a trip to Milanello Sports Center, the heart of AC Milan, for five people.

The company has also prepared a consolation prize. These are additional points for participation in the Golden Boomerang Awards 2026, the upcoming third season of Boomerang Partners’ annual global affiliate tournament. All the TIME TO WIN tournament participants who score at least 100 points will receive them.

The mechanics of participation

The tournament will run from 12 February to 31 March 2026, representing a key activation moment within the sports season. During this period, affiliates will be able to complete tasks across multiple segments, accumulate points, and progressively unlock access to five prize draws. Eligibility for each draw is determined by the total number of points collected. The participation mechanics are simple:

1. Affiliates complete tasks within specific segments (for example, SMM);
2. Points are awarded for completed activities;
3. In certain segments, affiliates can continue earning points in accordance with the rules.

All tasks will allow tournament participants to deeply engage with the Boomerang Partners brand, whether it’s completing SMM tasks, taking part in surveys, or collaborating on PR activities with company representatives. Affiliate teams can find details about the tasks and the points awarded for them on the AC Milan Hub, the tournament’s official platform.

The AC Milan Hub launch

The TIME TO WIN affiliate tournament is fully integrated into the AC Milan Hub. This is a dedicated web portal created as part of Boomerang Partners & AC Milan’s strategic collaboration. The Hub serves as the central platform where all key TIME TO WIN initiatives are brought together. This makes it the main entry point for affiliate teams participating in the activation. While the tournament will be the key activation for Q1 2026, the Hub will feature other partnership-related activities throughout the season. These valuable resources are an integral part of Boomerang Partners’ overall strategy while working with partners.

The AC Milan Hub is designed as a unified ecosystem that combines exclusive content, interactive mechanics, and access to Club-related experiences that go far beyond standard affiliate promotions. Through the Hub, partners and users engage with campaigns connected directly to AC Milan – from special activations and quizzes to prize draws and exclusive experiences tied to the Club.

By embedding the tournament into the AC Milan Hub, Boomerang Partners significantly increases the value of participation. Affiliates are not just competing in a standalone performance challenge, but becoming part of a large-scale collaboration with a top-tier football brand that is unavailable outside this partnership.

A practical guide for TIME TO WIN participants

One of the key advantages for affiliates participating in TIME TO WIN is access to Boomerang Partners’ analytical expertise and practical tools designed specifically for the Year of Sports. Central to this approach is the Sports Marketing & Betting Calendar 2026, presented by Boomerang Partners in January as a hands-on guide for sports-focused affiliate teams. It combines market insights and applied recommendations. Among its key elements are:

• Major tournament peaks and expected shifts in player activity;
• Regional popularity of sports across key GEOs;
• Practical guidance for pre-event, live, and post-event campaigns, aligned with different tournament phases;
• Industry trends overview.

In the context of TIME TO WIN, this expertise becomes especially relevant. The Calendar already serves as a strategic foundation for affiliates aiming to perform strongly during the activation. It will help participants approach the hot sports period not intuitively, but systematically – with a clear understanding of timing, player behavior, and market dynamics.

What is a TIME TO WIN concept

TIME TO WIN is the core strategic concept behind Boomerang Partners’ partnership with AC Milan in 2026. More than a campaign slogan, it reflects a shared mindset that defines both brands: ambition, competitiveness, and a constant drive to perform at the highest level.

TIME TO WIN was designed as a flexible, long-term concept that can be applied to different formats and moments throughout the sports season. In 2026, Boomerang Partners and AC Milan are bringing this approach to life through a series of initiatives and activations that go beyond traditional sponsorship.

Start planning your campaigns now and maximize your performance during the TIME TO WIN tournament. The countdown to 12 February has begun!

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.