At this year’s GAT Expo in Cartagena, Betsson Group was honoured with the Ace of Innovation award during an exclusive event hosted by Evolution LATAM, dedicated to the Colombian market.

As part of the program of the event, Evolution LATAM shared valuable insights drawn from more than two decades of industry experience. The session explored key performance drivers and strategic triggers that consistently deliver strong revenue growth across the region.

The evening culminated in the Evolution Awards 2026 – Colombian Market Edition, a ceremony recognising the outstanding achievements, commitment, and performance of operators throughout 2025. Winners were selected based on a comprehensive evaluation of their operational excellence and business results across the year. The awards featured six categories, each celebrating a distinct area of industry leadership.

Betsson Group received the Ace of Innovation award in recognition of its continuous efforts to challenge the status quo through forward-thinking strategies across product, user experience, and operations – driving meaningful competitive advantage in the market.

This award specifically highlighted Betsson’s bold and creative activation featuring its brand ambassador and legendary Colombian goalkeeper, René Higuita. This standout campaign set a new industry benchmark by seamlessly integrating traditionally separate verticals into a cohesive and engaging Live Casino experience.

This recognition reinforces Betsson Group’s commitment to innovation and its ability to deliver impactful, locally relevant experiences that resonate with audiences while raising the bar for industry standards in Colombia and beyond.

SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience.

Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favorites like Aztec Jaguar, Diamond Fever, Realm of Lions, Respin Joker 243. This integration is designed to diversify BetPlay’s gaming offerings and deliver a richer, more varied gaming experience to its customers.

In addition, the company announced that BetPlay will be the first operator in Colombia to launch the SYNOT Progressive Bonus. This innovative, four-level progressive bonus game offers a flexible and premium gaming experience available to all players across all SYNOT slots games.

Kristína Ďaďová, Sales Manager at SYNOT Games said: “We are excited to team up with Casino Betplay as we expand our presence in the Colombian market. This partnership is pivotal for SYNOT Games as we look to establish a strong foothold in Latin America. We are confident that our innovative gaming solutions, including the new SYNOT Progressive system, will resonate well with local players and contribute significantly to Betplay’s offering.”

“Adding SYNOT Games to our casino offerings aligns perfectly with our commitment to provide our customers with the most entertaining and secure gaming experience. SYNOT’s games are known for their quality and innovation, which we believe will greatly appeal to our players and enhance their gaming enjoyment,” Geovanni Florez, Sr Director Product and Operations at BetPlay, said.