BALTENT’s slots-focused brand says the platform will support tracking, reporting and scalable partner management in regulated European markets.

Slots-focused online casino brand SpinsFriends has partnered with NetRefer to power and manage its affiliate programme as it expands across regulated European markets.

SpinsFriends is operated by BALTENT and runs two brands, Spins and Aladins. The company said it chose NetRefer in part because the platform already had an integration with its platform provider, enabling faster setup.

Artūrs Sarma, CEO and Founder at BALTENT, said, “NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”

NetRefer said the deployment includes its Data Ingestion API for structured data transfer and real-time visibility into affiliate activity, alongside reporting tools such as BI Analytics and Report Builder. The vendor also highlighted NetRefer CoPilot AI for performance insights and “Enhanced Tracking,” which it said combines bot detection and user agent details.

Yuliia Borshch, NetRefer’s dedicated Account Manager for SpinsFriends, said, “SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme, and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”

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ReferOn, a top-tier affiliate management platform, has been awarded “Best Affiliate Software 2026” at the prestigious SiGMA South America Awards.

This accolade signifies significant market momentum and product creativity central to ReferOn. Designed as a data-centric platform, it minimizes operational friction and enhances efficiency. This acknowledgment strengthens our path to becoming the top affiliate ecosystem in the industry, as we persist in developing high-performance infrastructure that grows with our partners.

Enhancing Productivity on a Large Scale

ReferOn’s expansion demonstrates that the sector is prepared for a more intelligent method of affiliate management. Successfully managing millions of data points from numerous partners demands a highly agile, data-oriented framework. We consistently enhance our platform to eliminate operational clutter, transforming intricate daily activities into smooth, automated processes that promote genuine efficiency on a large scale.

Alex Bukin, General Manager at ReferOn, commented on the win: “This award is a massive milestone for us, and it belongs entirely to our team. Their genuine passion for building an exceptional platform is what drives our rapid growth every single day. We don’t just want to be another tool in the stack; we want to change how affiliate marketing works for the better; making it simpler, more transparent, and much more powerful. We have ambitious plans on the horizon to further expand our capabilities.”

This acknowledgment at SiGMA South America 2026 further confirms our path as we enter our next growth phase. Our plan for 2026 and the future focuses on growth and innovation. We are proactively broadening our international reach, establishing strategic partnerships, and implementing platform enhancements that cater to the intricate requirements of contemporary affiliate networks.

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To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.

An increasing issue

Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.

The battle for recognition

Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.

This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.

A problem affecting all of Europe

Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.

#TakeBackTheMarket

Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”

Speakers

Timothy Malmros Genach, expert in SEO, Magenti Media

Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com

Frank op de Woerd, Hoofdredacteur, CasinoNieuws

Sign-up

Participation in this webinar is complimentary. Tap here to sign up.

The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.