Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.

The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.

Official launch and local leadership

A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.

“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”

Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.

What Betano brings to Ghana: technology, safety, and choice

Betano’s Ghana launch delivers:

• A full responsible gaming framework and local customer protections.
• A technology-first sportsbook and casino platform optimized for mobile and desktop.
• Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
  These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.

Momentum from global recognition and sports partnerships

Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.

Strategic outlook: scaling responsibly in Africa

Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.

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Betano, the premium global sports betting and gaming brand of Kaizen Gaming, and official partner of FC Bayern München, launched its first joint TV campaign to celebrate the new partnership. The spot, which will air across Germany, celebrates the club’s proud legacy of success and its ambitious future, featuring two of the club’s iconic figures.

The spot follows an aspiring player wearing an FC Bayern training kit with Betano on the sleeve undergoing a symbolic journey that represents the club’s relentless pursuit of victory. Blending live-action with cutting-edge animation, the player moves through moments that evoke FC Bayern’s glorious past, inspired by the powerful presence of club legends Stefan Effenberg and Raimond Aumann. This journey through the club’s heritage culminates in a look toward the future and the trophies yet to be won by the next generation. The spot concludes with the compelling tagline: “Genau So”.

Pablo Puertas, Marketing Director at Kaizen Gaming, said: “This campaign marks another major milestone in our exciting partnership with FC Bayern München, and we wanted to create something truly special. The spot captures what Betano stands for: a premium, high-tech, and immersive experience that puts the fan and the sport at the heart of everything we do. By featuring legends like Stefan Effenberg and Raimond Aumann, we are building a bridge between FC Bayern’s proud past and its digital future. We are not just a sponsor; we are part of the fan’s journey – and this campaign perfectly expresses that commitment.”

Leonidas Arvanitis, Creative Director at Another Circus, said: “Our initial thoughts, when we were asked to create a concept for Betano’s sponsorship of FC Bayern München, were: What are the elements that make up a new member of the FC Bayern family? What does one need to have in order to truly be part of such a great club? Well, it’s certainly not only one thing. It’s the rich history of victories and trophies, the legends who forged the dreams, the values that remain unchanged. But first and foremost, it’s the hard work you have to put in every single day. Betano’s logo on the iconic FC Bayern München training shirt is a testament to that. And it transforms the young hero of our film into an FC Bayern player in spirit.”

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