Affiliate Succes
RavenTrack and Matchbook Join Forces to Streamline Affiliate Tracking
Matchbook, the leading peer-to-peer betting exchange, has today revealed a strategic collaboration with the top Platform-as-a-Service (PaaS) provider, RavenTrack, to handle all its affiliate tracking requirements. Since last November, all three of Matchbook’s main brands – Matchbook, Matchbook MX, and easyBet – have incorporated RavenTrack’s advanced platform.
The transition represents a notable enhancement in Matchbook’s operational framework, providing a seamless and effective affiliate tracking system throughout its network.
Commenting on the successful three-month partnership, Sean Leigh, senior affiliate manager for Matchbook, said: “The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process. This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”
Leigh added, “The platform itself is of a high standard, and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”
Julian Pitts, head of commercial at RavenTrack, said: “It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform. The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses. Our migration team prides itself on frictionless collaboration with operator teams, recognising that trust established from day one is critical to a successful and long-term partnership.
“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth.”
The post RavenTrack and Matchbook Join Forces to Streamline Affiliate Tracking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub Affiliations has signed a strategic partnership with Gana Media Group plc to support the development of Gana’s digital sports platform, Estadio Gana, in Mexico ahead of the FIFA World Cup 2026. The partnership was reported by Investing.com.
Under a Framework Strategic Partnership Agreement, Hub Affiliations will provide advertising, media placement, digital communication and commercial development services aimed at building Estadio Gana’s presence in the Mexican market.
The first activation is a three-month, fixed-fee advertising campaign on Sporticos.com, scheduled to run from June 1, 2026 to August 31, 2026. Formats listed in the release include video placements, pop-up banners, sidebar listings and sticky banners.
The companies said the initial phase is designed to test audiences, formats and performance analytics, and does not guarantee “conversions, deposits, revenue or customer acquisition.” The agreement also includes a 24-month protection period for commercial opportunities introduced by Hub Affiliations, with any related fees to be agreed in writing.
Mexico is one of the host countries for the FIFA World Cup 2026, alongside the US and Canada. The companies position the timing as an opportunity to increase visibility in a market where sports media, digital advertising and betting-related audiences are expected to scale in the run-up to the tournament.
The post Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ReferOn has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”. The winners will be announced at the ceremony on June 3 at City Central, HAC, in London.
The company said the nominations follow record growth for its affiliate management platform over the past year, as it focused on automating affiliate management processes and turning program data into operational insights for operators.
ReferOn also highlighted “Refie” as an “intelligent UX layer” designed to make performance data easier to interpret, with the aim of reducing time spent navigating reports.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The post ReferOn shortlisted for two EGR B2B Awards 2026 categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The affiliate management platform takes the title in Madrid during the AffPapa Conference, following a SiGMA South America win earlier in 2026.
ReferOn has been named “Affiliate System of the Year” at the AffPapa iGaming Awards 2026 in Madrid, with the award announced during the AffPapa Conference.
The company said the win recognizes ReferOn’s growth and product development in affiliate management, including efforts to simplify multi-brand tracking and campaign reporting.
ReferOn pointed to recent product additions including its “Refie” visual UX layer and an automated crypto finance layer, which it said are designed to reduce manual administration and spreadsheet-driven workflows.
Alex Bukin, CEO at ReferOn, said: “This recognition belongs entirely to our team, whose passion drives our growth every single day. Our mission with ReferOn has always been disruptive: we don’t want to be another tool in the stack; we want to revolutionize how affiliate programs operate by making data transparent, accurate, and incredibly easy to manage. Winning this award confirms that giving teams their time back through better tracking is exactly what the market needs. With strong momentum behind us, our future expansion plans will continue to elevate the industry standard.”
The announcement follows ReferOn’s “Best Affiliate Software 2026” win at the SiGMA South America Awards. The company said its product roadmap for 2026 and beyond is focused on scale and platform updates, alongside expanding its global presence and strategic alliances.
The post ReferOn wins Affiliate System of the Year at AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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