eSports
How esports betting became a sportsbook essential
Reading Time: 3 minutes
Short-form esports betting has transitioned from niche product to an established cornerstone of the sportsbook offering that drives consistent engagement. Peter Camden, Head of Competitive Gaming Product at SIS, shares how its growth was built on integrity, structure and the simple power of consistent play.
Previously used to fill the void left by the absence of live sporting events, esports is now firmly part of the sportsbook offering and valued by operators for delivering quick, dependable and consistently engaging betting entertainment.
Take a look at the homepages of major brands globally â a common theme sees the vertical feature prominently, illustrating its importance in grabbing bettor interest. The potential of esports betting has been discussed at length in recent years, and now the productâs importance is a reality because of its ability to drive business growth.
The question is: what turned the tide for esports betting? And how did a vertical that began as supporting content become one of bettingâs most reliable formats?
The answer lies in how the industry, and its players have adapted. Confidence in the product has reshaped where it stands today, and that shift is clear to see in sportsbooks. What was once tucked away at the bottom of the sports menu now sits alongside the biggest sports, showing how visibility shapes perception, which is, after all, the true marker of progress. In the United States, for example, eBasketball often appears directly below the Big Four sports in the homepage menu. That speaks volumes as to how far the vertical has grown.
Its success comes from how naturally it fits the pace of modern betting. Sports simulated matches are quick, familiar and structured, offering a constant flow of action that is fair and transparent. Every game that we offer is properly refereed and monitored, which gives bettors confidence that what they see is fair and has integrity at its core. It is an experience that shows speed does not come at the cost of quality, proving that even the briefest contests can leave a lasting mark.
The format has also evolved with the audience. Popular sportsbook features such as player props, bet builders and live statistics have been incorporated to make the overall experience more interactive, giving bettors new ways to follow and engage with the action. They can now track rebounds, corners and assists just as they would with their favourite teams, blurring the boundaries between traditional sports betting events and simulated content. It is clear that the line between the sports sims and the familiar has never felt thinner.
Trust, once earned, is what turns a product into a permanent presence, and integrity has always been the key foundation on which we built and continue to build our product. Strong oversight and transparency have created lasting confidence among operators and bettors, helping transform short-form esports from an emerging concept into one of the sportsbookâs most stable and respected products.
SIS Competitive Gaming has been instrumental in defining the journey of esports betting to becoming an established fixture, delivering more than 140,000 eSoccer and 85,000 eBasketball events each year to the worldâs biggest sportsbook brands within a framework designed for precision and control. It shows how scale, when managed with care, can sustain the highest levels of quality and engagement across every match.
The story of short-form esports betting is one of steady progress. It may have found its place, but its evolution is far from over. The next chapter will introduce new sports, richer markets and even greater scale, reinforcing its position as a permanent fixture within the sportsbook.
As technology continues to advance and data insights deepen, the product will only grow more sophisticated â giving operators innovative ways to engage their audiences and bettors even more reasons to return.
Its future, like the matches it delivers, promises to move fast and stay exciting.
The post How esports betting became a sportsbook essential appeared first on European Gaming Industry News.
Asia
2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China
Reading Time: 2 minutes
The 2025 Esports Innovation and Communication Seminar, supported by the China Media Group (CMG) National Institute for Esports Development and hosted by CCTV Animation Group Co., Ltd., was held on October 17, 2025, in Mudanjiang, China. The event gathered experts, academics and industry leaders from Chinaâs esports community, as well as participants from Europe, the Middle East, Southeast Asia and other parts of the world.
Through roundtable discussions and keynote addresses, the seminar explored key topics such as:
⢠âBreaking Barriers, Thriving Together: How Gen Z is Shaping and Growing Within Esports Cultureâ
⢠âDigital Bridges, Global Synergy: Esports as a New Platform for Cross-Cultural Exchange and Collaborationâ
⢠âAI-Driven Innovation, Gear Revolution: Unlocking New Opportunities for the Sports Industry Through Esportsâ
Discussions at the event connected with concrete developments in Chinaâs esports sector over the past year. China has hosted a growing slate of international tournaments, with three major esports competitions for League of Legends, Honor of Kings and CS2 scheduled to take place in the country in November.
The League of Legends 2025 World Championship traveled through Beijing and Shanghai before concluding in Chengdu on November 9. Global audiences saw a broadcast package featuring iconic sites such as the Great Wall alongside Shanghaiâs city lights and Chengduâs local culture, offering esports fans worldwide a multifaceted look at contemporary China.
Inspired, jungler for the LTA regionâs top-seeded team FLY, shared in an interview, âMy experience in China has been great, and Iâm eager to see which teams we will compete against at Worlds.â
Such enthusiasm from international players is matched by the energy of Chinese fans. After a match at the League of Legends 2025 World Championship, South Korean competitor Chovy noted, âThere were many Chinese fans in the arena cheering us onâwe are truly thankful.â
This spirit of support, focused on performance rather than outcome, reflects the openness and professionalism of local esports audiencesâan expression of cultural confidence. That confidence leaves a strong impression on global participants.
Brazilian player lux remarked in a June media interview, âWhenever Iâm asked which city is my favorite, I always say Shanghai. Itâs incredible. The fans are amazing, and so are the events.â
Chinaâs capacity for hosting high-caliber esports events has also drawn international recognition. After attending this yearâs KPL Grand Finals, German commentator Danny Engels said, âThe production level is world-class. The stage screens are unique, and attention to detail is evident throughout.â
As esports continues to grow in global influence, these events convey not only competition, but also culture, image and values.
The post 2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China appeared first on European Gaming Industry News.
Bohdan Holovnov Head of Esports at DATA.BET
DATA.BET Reports +79% Profit Growth in Esports Betting for Q3 2025
Reading Time: 2 minutes
The company continues to drive revenue across the esports vertical
DATA.BET, a trusted sportsbook solution supplier, reports a significant increase in esports betting performance in the third quarter of 2025. The results demonstrate sustained market demand, disciplined trading operations, and growing player engagement across partner platforms, leading to revenue growth and commercial performance for DATA.BET.
In the third quarter of 2025, esports delivered strong results across all major performance indicators. Compared to Q3 2024, the stake volume improved by 60%, while total profit grew by 79%, supported by a 12% improvement in margin efficiency. Player activity also strengthened, with the total number of placed bets up by 33%, and multiples seeing a rise of 53%. The active player base expanded by 126%, and the average bet size increased by 22%, indicating higher confidence and deeper involvement from users.
Across major esports titles, performance dynamics show how player preferences and event availability shaped the quarter. CS2 maintained its position as the leading discipline, with results including a 26.7% uplift in turnover and a 55% growth in profit, while the number of bets grew moderately by 2.5%. League of Legends demonstrated significant momentum, moving from the fourth to the second most popular discipline, overtaking Dota 2. Turnover increased by 290%, profit by 416%, and the number of bets by 221%. Rainbow Six also strengthened its position within the top five disciplines due to broader coverage and regional expansion across LatAm, leading to a 126% enhance in turnover, a 504% jump in profit, a 12.4% rise in bets placed, and a 100% expansion in match coverage.
According to Bohdan Holovnov, Head of Esports at DATA.BET, this performance is linked to deliberate product and trading enhancements aligned with player behavior: âWe focused on improving uptime for the most popular in-play markets, including âMap â Total Killsâ, âMap â Durationâ, âMap â Winnerâ, and âPlayer â Total Deathsâ, especially in late-game phases where engagement peaks. This applies to both shooters and MOBA titles. Additionally, interval-based kill markets were introduced in League of Legends and Dota 2, enabling more frequent and dynamic betting opportunities. Another major driver was the expansion of Player Props across all top-tier disciplines, including CS2, Dota 2, League of Legends, and Valorant, in both pre-match and live formats. In shooters, âTotal Deathsâ became a standout exclusive market, while official data coverage allowed us to expand Player Props across all tiers as well. This combination boosts both activity and margin efficiency across our clients.â
This upward movement is not only reflected year over year, but also quarter-to-quarter growth, with a profit percentage up by 13% compared to Q2 2025. This consistency highlights both sustained user interest and the stability of DATA.BETâs esports offering, even after expanding into sports betting in June 2025.
Bohdan Holovnov, the Head of Esports, mentioned: âEsports has proven its strength and reliability as a betting vertical. Quarter after quarter, we see steady engagement, growing turnover, and tangible revenue impact for operators. Weâre pleased with the performance and even more excited about the momentum ahead, and we are scaling it together with our partners.â
The post DATA.BET Reports +79% Profit Growth in Esports Betting for Q3 2025 appeared first on European Gaming Industry News.
Asia
UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026
Reading Time: 2 minutes
UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.
Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.
The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within Indiaâs student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.
âThe UniPin Campus Championship India underscores UniPinâs ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As Indiaâs gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,â said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.
Expansion Vision: 2026 and Beyond
Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement â not only fostering competition, but also building pathways into the gaming and digital entertainment industry.
This upcoming expansion signals UniPinâs long-term investment in Indiaâs esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.
âThis expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,â Paras added.
Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.
The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.
-
Booming Games6 days agoMustangs Run Wild in Booming Gamesâ Latest Hit Mustang Hold and Win!
-
Asia6 days agoMax Level wins PR & Communications mandate for LVL Zero Gaming Incubator
-
Latest News6 days agoEnhanced Collect Feature electrifies gameplay in Playsonâs More Energy Coins: Hold and Win
-
Uncategorized5 days agoPH iGaming Streamers Unite to Promote Responsible Gaming Amid Crackdown on Creators Promoting Illegal iGaming
-
Amusnet5 days agoAmusnet Shortlisted in Four Categories at the Golden Spades Awards 2025
-
Asensi Technologies6 days agoAsensi Technologies Obtains Accreditation as an Online Gaming Laboratory in Malta
-
ACMA5 days agoACMA: Self-Excluded Gamblers Report a Better Quality of Life
-
Blueprint Gaming6 days agoBlueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot Kingâ˘



