Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.

The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.

Partnerships

GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.

Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.

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Big Daddy Gaming®, the high-profile newcomer to the slots industry, has finalized a major commercial agreement with ComeOn Group. This partnership marks a significant milestone for the studio, which was founded by a trio of industry heavyweights from Relax Gaming and Evolution.

The deal will see Big Daddy Gaming’s debut portfolio integrated across ComeOn Group’s international brand stable, with a specific focus on high-traffic Swedish brands like Snabbare and Hajper.

Reel Fun. Real Value: The Studio’s DNA

Launched in late 2025, Big Daddy Gaming® entered the market with a mission to disrupt what its founders describe as an “oversaturated and stagnant” supply chain. The studio’s philosophy, Reel Fun. Real Value., aims to combine humorous, high-quality creative content with a commercial model that prioritizes long-term operator profitability.

Leadership & Strategic Backing

The studio’s rapid ascent is fueled by the combined experience of its founding team:

• Erland Hellstrom (CEO): A former commercial executive at Evolution, known for managing tier-one operator relationships during periods of hypergrowth.

• Simon Hammon (Co-Founder): Former CEO of Relax Gaming and a key figure in the early success of NetEnt.

• Daniel Eskola (Co-Founder): Former Chief Product Officer at Relax Gaming and product leader at Kindred.

The venture is further supported by capital from Castech, a gaming-focused investment fund, ensuring the studio has the financial runway to scale its technical infrastructure.

Sweden: The First Major Regulated Milestone

The partnership with ComeOn Group aligns perfectly with Big Daddy Gaming’s recent regulatory success. On November 11, 2025, the studio secured its B2B supplier license from the Swedish Gambling Authority (Spelinspektionen).

“Securing the SGA licence is a major validation of our compliance standards and technical readiness,” said Erland Hellstrom, CEO at Big Daddy Gaming®. “Sweden is an essential market in our growth strategy and securing this approval allows us to immediately begin servicing our operator partners here.”

Deployment Timeline & Key Markets

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