Compliance Updates
Entrust and PlaySafe ID Partner to Bring Verified, Privacy-First Digital Identity to Gaming
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Entrust and PlaySafe ID announce a new partnership to enhance online gaming safety.
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Integration of Entrust Identity Verification solution provides seamless and secure Know Your Customer check.
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Playsafe ID platform aims to combat cheating, bots and harmful behaviour, while supporting compliance with the UK Online Safety Act’s Protection of Children Codes.
Entrust, a global leader in identity-centric security solutions, today announced a partnership with PlaySafe ID, the platform that keeps cheaters, bots, and predators out of games. The partnership will power Playsafe ID’s secure onboarding and verification process using Entrust Identity Verification to enable seamless and secure onboarding experience for gamers worldwide.
Built with a privacy-first mindset, Playsafe ID issues a verified, game-agnostic digital ID that confirms the human identity behind the account promoting accountability and improved protection for users, while still allowing them to remain anonymised. The platform aims to address wider issues that erode trust and enjoyment in online gaming communities, such as cheating, hacking, bot activity, and inappropriate behaviour, while ensuring compliance with evolving regulations such as the UK’s Online Safety Act.
How It Works
Users create a Playsafe ID account and complete a quick and secure identity verification process powered by Entrust. Users simply take a photo of their government-issued ID and a short video selfie. Entrust identity verification first checks that the ID is genuine and not fraudulent and then matches it to the user’s face in the selfie video. This ensures the person presenting the identity is its legitimate owner and is physically present, mitigating identity fraud attempts such as stolen ID or deepfakes.
Once verified, users receive a unique, random, and anonymised PlaySafe ID, granting access to PlaySafe-protected gaming and matchmaking with other verified gamers. The verification data is kept separate from the Playsafe ID, ensuring gamers remain anonymised during gameplay while knowing they are engaging with other legitimate, verified players.
“Gaming should be fun, fair, and safe for everyone,” said Andrew Wailes, CEO of PlaySafe ID. “Our partnership with Entrust ensures that our user verification process is both secure and scalable, and also aligns with the values of frictionless user experience and privacy. Their technology will be instrumental in helping us build a future where fair play is the standard, and cheating, fraud and harmful behaviour are no longer tolerated.”
Regulation in Gaming
This partnership will enable game providers and developers to prepare for the inbound Protection of Children Codes, coming into force in July 2025 as part of the Online Safety Act, which mandates that services accessed by children must manage risks and protect children from encountering harmful content.
“We’re proud to join PlaySafe ID in their mission to make online gaming a safer place,” said Samuel Steg, Head of Compliance for Identity Verification at Entrust. “Fraudulent activity online continues to grow both in scope and sophistication, and gaming environments are no exception. Our identity verification technology provides robust, high-assurance Know Your Customer (KYC) checks, offering gamers a seamless and secure onboarding experience. This partnership reflects our shared commitment to building a safer digital future and promoting trust, fairness, and safety within digital spaces.”
PlaySafe ID is currently in integration discussions with several major gaming platforms, with the first partnerships expected to launch later this year.
The post Entrust and PlaySafe ID Partner to Bring Verified, Privacy-First Digital Identity to Gaming appeared first on European Gaming Industry News.
Compliance Updates
Expanse Studios Secures Swedish B2B Gaming License
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc., has been granted a software provider license by Spelinspektionen, Sweden’s national gambling authority, authorizing the company to distribute gaming software to licensed operators in one of Europe’s most mature and regulated iGaming markets.
The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Sweden’s licensed B2C operators. This approval positions the company to serve a market that generated approximately €2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.
Entry into Europe’s Most Regulated Market
Sweden represents one of Europe’s most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, the online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.
The Swedish market maintains one of Europe’s highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Sweden’s regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operations—standards that align with Expanse Studios’ existing operations across 1,300+ casino brands in regulated markets.
“Sweden’s licensing framework sets the gold standard for regulated iGaming markets in Europe,” said Damjan Stamenkovic, CEO of Expanse Studios. “Securing the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the world’s most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.”
The Swedish license complements Expanse Studios’ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.
Sweden’s market characteristics—including strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructure—align well with Expanse Studios’ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
This license approval reinforces Golden Matrix Group’s strategic focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and very robust player protection standards.
The post Expanse Studios Secures Swedish B2B Gaming License appeared first on European Gaming Industry News.
Compliance Updates
EUROPOL: Coordinated Strike Hits Violent Criminal Network Behind Large-scale Illegal Gambling and Money Laundering in Sweden
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A coordinated law enforcement operation carried out in Sweden and Spain between 28 and 29 November targeted a violent criminal network operating in the Stockholm area. The group is believed to run extensive illegal gambling operations and launder significant criminal proceeds, both for its own benefit and for other criminal actors. The network is also linked to drug trafficking in Sweden and across the Nordic region, reinforcing its presence in local and regional criminal markets.
Close to 150 police officers took part in the action, searching six premises in Stockholm, Sweden and two in Murcia, Spain. Five key suspects were arrested (three in Sweden and two in Spain).
Several hundred thousand euros’ worth of valuables were seized, including luxury watches and cash. During the search of a property in Sweden, believed to have been used as an illegal gambling club, authorities also seized drugs prepared for resale and found signs of possible human trafficking.
The suspects form the core of a local criminal network known for its use of violence and intimidation, allowing the group to secure revenues, enforce debts and control sections of the illegal gambling market in the Stockholm area.
The investigation revealed a criminal business model combining:
• illegal gambling, with an estimated annual turnover of EUR 20 million;
• money laundering services for the network and other criminal groups;
• drug trafficking, reinforcing the group’s influence in local and regional markets.
By offering services to other criminals, the group operated as a key facilitator within the wider criminal environment.
From international to local: a coordinated multi-agency strategy
These latest actions are part of a wider, multi-agency strategy to systematically dismantle networks that harm local communities while relying on international criminal connections.
Europol plays a central role in this approach by linking international intelligence with local enforcement actions. By connecting national authorities across borders, Europol ensures that information collected in one jurisdiction can be turned into operational impact in another – including on the streets of Stockholm.
Authorities involved:
• Spain: Spanish National Police (Policía Nacional)
• Sweden: Swedish Police Authority (Polisen).
The post EUROPOL: Coordinated Strike Hits Violent Criminal Network Behind Large-scale Illegal Gambling and Money Laundering in Sweden appeared first on European Gaming Industry News.
Compliance Updates
The UAE Gambling License May Become the Most Valuable to Get in 2026
The current decade is proving truly transformative for the whole global gaming industry, given the rollout of new licensing regimes and major upgrades to already established frameworks. Many of the latest frameworks have emerged offshore, with jurisdictions such as Nevis and Tobique using low taxes, a remote application process, lower licensing fees, and light-touch oversight to secure additional budget inflows.
On the other side, “onshore” hubs, especially in Europe, are doubling down on ever-stricter oversight, making it more complex and expensive to run a gambling business from there. Quite unexpectedly, therefore, a jurisdiction where gambling has historically been prohibited by religion and criminal law moved to introduce a comprehensive licensing regime. This was literally a shock for many; only one in a million industry enthusiasts would have predicted that this country would be the United Arab Emirates (UAE).
Two years ago, the UAE established the General Commercial Gaming Regulatory Authority (GCGRA), the first-in-history federal regulator in the Gulf to oversee gambling across all emirates. Since then, the GCGRA is rolling out gradually, brick by brick, issuing the first few B2B vendor licenses to a select few of internationally recognized suppliers while setting B2C licensing aside and approaching it with caution.
Today, the UAE gambling regulator is authorized to grant licenses for gaming operators (a B2C gambling license issued for a casino, sports wagering, land-based gaming facilities, lottery, and lottery retailers), gaming-related vendors (B2B gambling license), and key persons (affiliates, stakeholders, and employees). Even though the GCGRA has laid down an essential foundation ahead of B2C license issuance, however, the actual B2C regulations are still developing and unavailable to the public, apart from certain provisions on responsible gaming and anti-money laundering (AML) obligations.
As of this second, just a single B2C online gaming license has been issued. Detailed rulebooks on license conditions and the scope of onsite and online gaming activities, however, are still under development and remain subject to ongoing discussion. In essence, while the sector is gradually progressing toward a formal B2C licensing regime, the key details and timing are largely unclear.
In contrast, the B2B regime is already in full swing, with over fifteen UAE gaming licenses already granted to date. The regulator made it clear to everyone that its first priority is to establish a robust B2B ecosystem of technology, payment, content, and other aggregators before opening the door for B2C companies. Considering this, early GCGRA-licensed gambling aggregators get a rare first-mover advantage: legal setup in a business hub like the UAE with privileged access to serve the first wave of B2C UAE gaming license holders (B2C) and secure an unmatched level of trust among banks, investors, and other stakeholders for meeting rigorous regulatory expectations.
With the largely untapped market potential, many industry analysts argue that the UAE gambling license could become the single most valuable license to get in the next year.
The assumption is based on the fact that the UAE always plays the long game. The country’s goal is not merely closing fiscal gaps, as is often the case with offshore jurisdictions, but to drive meaningful economic diversification, expand tourism, and compete with other global entertainment hubs – all reinforcing confidence for entering the market. What’s more, even though the framework is relatively new, the country has an impeccable track record in building high-end regimes, namely in crypto, setting a benchmark for operators and aggregators.
Yet, what truly stands out is the license scarcity: the current GCGRA framework foresees only a limited number of approvals per emirate granted to B2B operators that meet stringent regulatory, operational, and integrity thresholds. The combination of high demand and limited supply significantly amplifies the license’s commercial value, given that the future B2C operator market – projected to generate billions in annual revenue – will be exclusively served by a select pool of qualified B2B vendors.
Beyond this, the UAE’s combination of robust economy, attractive taxation, political stability, and high consumer trust sets it apart from offshore jurisdictions launching gambling licensing regimes.
Taking all factors into account, the UAE gaming license could become the new “golden standard” as one of the most respected regulatory regimes worldwide, turning into the license every operator wants to add to their portfolio. Unsurprisingly, therefore, aggregators are already preparing to move ahead with licensing, bracing for what may become one of the most scrutinized application and approval processes of all time.
With this in mind, joining the ranks of the select few UAE gambling license holders (B2B) will hinge on early, meticulous preparation of necessary documentation and specialized region-specific professional advice. Among these are qualified consultants at Inteliumlaw, a UAE local law firm with on-the-ground representatives in the country and extensive experience in supporting gambling businesses. Having spent years navigating gambling frameworks and establishing relations with regulators, Inteliumlaw is emerging as a top legal partner for operators looking to capitalize on what is set to become the most valuable licensing opportunity of 2026: the UAE gaming license.
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