Latest News
Flows welcomes Opti-X to its client Marketplace
Flows, the no code automation platform driving faster product delivery for businesses globally, has added Opti-X, Optimove’s Digital Experience Platform for faster time-to-conversion and higher customer lifetime value, to its Marketplace. Optimove is the creator of Positionless Marketing, and the and the #1 Player Engagement Platform in iGaming.
The marketplace addition highlights the next chapter in the partnership between the two companies, giving operators more ways to deliver real-time, personalised experiences that adapt to the needs of every player. Opti-X helps operators tailor content and experiences to reflect the preferences, behaviours and needs of each individual player. Powered by AI, it supports marketing teams in delivering more relevant messaging based on where a player is in their journey.
The strengthened partnership between Flows and Optimove unlocks enhanced ways for operators to connect systems that don’t naturally work together. Through Flows’ orchestration and integration layer, clients utilising Optimove can now gain instant access to Opti-X, enabling their teams to trigger personalised campaigns using real-time behaviours, internal logic or enriched data from across their tech stack. The result is a faster, more flexible way to build and launch new features and experiences without dependency on developers.
Daniel de Souza, VP Commercial at Flows, said: “Having worked at both Optimove and Flows, I can see the tangible benefits of connecting these tools. Operators gain greater flexibility to create personalised, fully connected experiences, driven by the power of Opti-X within the Flows ecosystem. The Opti-X platform is a powerful system, but when combined with Flows spin by spin level of data, operators can activate different strategies in real-time data. This will give the product teams freedom to move faster, smarter and bring more meaningful experiences to the end customer.”
Matthew Gilbery, Director of Personalisation, said: “The real winners are iGaming operator marketing teams. Flows adds a powerful layer of agility to personalisation by connecting data, systems, and logic in real-time. Through its integration with Opti-X, marketing teams can launch hyper-personalised player experiences instantly, without relying on developers. This collaboration brings the power of Positionless Marketing to life enabling teams to move faster, adapt quickly, and deliver campaigns that truly reflect each player’s needs. We’re truly excited about the possibilities this partnership unlocks.”
The post Flows welcomes Opti-X to its client Marketplace appeared first on European Gaming Industry News.
Conferences in Europe
SiGMA Central Europe in Rome to open with keynote from European Parliament President Metsola
Reading Time: 3 minutes
Hon. Roberta Metsola, President of the European Parliament, together with Italy’s Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Hon. Antonio Tajani, have confirmed their participation at SiGMA Central Europe, scheduled to take place in Rome from November 03 – 06.
President Metsola will deliver an opening keynote to launch SiGMA’s inaugural event on 04 November, followed by an address from the Hon. Tajani and SiGMA Founder Eman Pulis.
This landmark gathering, taking place for the first time in the historically resonant city of Rome, connects some of the most influential and decisive voices in government, policy, and public sector engagement. Across four stages, prominent voices joining the conference also include that of Hon. Federico Freni, Undersecretary of State, Ministry for Economy and Finance, Italy.
H.E. Roberta Metsola, President of the European Parliament
Roberta Metsola was elected President of the European Parliament in January 2022, becoming the youngest person ever to occupy this role. In July 2024, she was re-elected for another term, as the second person and the first woman to serve as President for two terms.
President Metsola has been very vocal and firm in Europe’s support for Ukraine, following Russia’s brutal invasion. On 1 April 2022, she became the first President of an institution of the European Union to visit Ukraine since the start of the war. As President, she has led reforms towards a Parliament that is more modern, efficient and accountable.
She was first elected as a Member of the European Parliament in 2013. Prior, President Metsola served within the Permanent Representation of Malta to the European Union and later as the legal advisor to the High Representative of the European Union for Foreign Affairs and Security Policy. In her student years, she campaigned actively for Malta’s European Union membership.
Professionally, she is a lawyer who has specialised in European law and politics. Born in 1979, Roberta Metsola is married to Ukko Metsola and is the mother of four boys.
Italy’s Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani
A professional journalist since 1980, he has worked as a parliamentary reporter, anchor for GR1 Rai, and head of the Rome newsroom of Il Giornale.
Co-founder of Forza Italia, he served as its Vice President from 2018 to 2023 and as National Coordinator from 2021 to 2024. On February 24, 2024, he was unanimously elected National Secretary of Forza Italia. Since 2002, he has been Vice President of the European People’s Party.
In 1994, he was elected to the European Parliament for the first time. He was appointed European Commissioner for Transport in 2008, and later Vice President and European Commissioner for Industry and Entrepreneurship in 2010. On January 17, 2017, he was elected President of the European Parliament.
From 2019 to 2022, he served as Chair of the Committee on Constitutional Affairs and of the Conference of Committee Chairs of the European Parliament.
Since October 22, 2022, he has been Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation.
About SiGMA Central Europe 2025
SiGMA Central Europe will take place for the first time this November 03 – 06. Strategically set in Italy’s historic capital, a three-day feast of networking, expo, and conference takes place at the Fiera Roma – a 100,00 sqm venue in the heart of the eternal city. Don’t miss an expertly crafted conference taking place across four main stages, over 550 speakers, 1,700 exhibitors and sponsors – delivering high-value discussion across eight densely-packed halls.
On the networking side, highlights include two prestigious award ceremonies for the B2B and B2C crowd, and a special Hall of Game recognition category for outstanding change-makers. A private concert by world-renowned tenor Plácido Domingo and celebrated South African soprano Pretty Yende adds a touch of glamour to the agenda.
Expecting 30,000 delegates from more than 150 countries, this edition promises to be SiGMA’s largest to date.
Disclaimer: The content presented on this page is strictly informational and intended for B2B purposes only. SiGMA Group is not responsible or liable for any business decisions, commercial agreements, or activities conducted by attendees, exhibitors, or third parties during or after the event. All participants are responsible for ensuring compliance with applicable laws and licensing requirements, including those of the Agenzia delle Dogane e dei Monopoli (ADM) in Italy. Our events are restricted to adults aged 18 and over.
The post SiGMA Central Europe in Rome to open with keynote from European Parliament President Metsola appeared first on European Gaming Industry News.
Affiliate Industry
IZIGROUP and Gamblers Connect Enter a New Partnership
Reading Time: 2 minutes
Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is excited to announce its latest strategic partnership with a true pillar of the European gaming industry: IZIGROUP.
Based in Malta, IZIGROUP is one of the most respected and established operators in the iGaming world. Its influence is immense, serving as the exclusive concessionaire for the National Lottery of Malta through their subsidiary, National Lottery plc. They also operate Malta’s most iconic land-based casino, the Dragonara Casino, a name synonymous with quality and heritage since 1964. The group also has a sports and casino betting platform, IZIBET.
But this partnership isn’t just about land-based prestige. IZIGROUP has powerfully translated its decades of experience into the digital realm with a formidable iGaming presence. This includes their flagship online brands, Dragonara Online Casino and IZIBET which are rapidly expanding beyond Malta into international markets.
Gamblers Connect’s mission has always been to act as the essential bridge, connecting its community with the most trusted, innovative, and responsible operators in the industry.
This partnership is a perfect embodiment of that goal. IZIGROUP’s entire operational philosophy is built on the same values: a deep commitment to safe, responsible, and engaging gaming experiences.
With €920 million in total gaming turnover last year and a clear strategy focused on digital innovation, IZIGROUP represents the gold standard of a modern, successful, and ethical gaming operator.
Gamblers Connect is proud to feature IZIGROUP’s brands and to provide users with a direct connection to their world-class portfolio. This collaboration strengthens the network and, more importantly, reinforces a promise to only partner with the best.
Gregory Busuttil, Acquisition & Retention Executive at IZIGROUP, commented: “This feels like a true partnership, not just another campaign — and that’s what sets it apart.”
Gjorgje Ristikj, Founder & CEO at Gamblers Connect, stated: “Our collaboration with IZIGROUP marks an important milestone for Gamblers Connect. Joining forces with a reputable Malta-based brand allows us to combine credibility with reach, delivering stronger exposure, better performance and a more mature presence in the industry. We see this partnership not as a campaign, but as the beginning of a long-term strategic relationship.”
The post IZIGROUP and Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
BRAVE DRAGON
ZITRO PRESENTS NEW SLOT “BRAVE DRAGON”: PICK YOUR LUCK AND BRING DRAGONS TO LIFE!
Reading Time: < 1 minute
Enter a mystical realm where three dragon eggs hold the power to unlock legendary fortunes. In Brave Dragon, you control a special Lucky Cell that you can place manually anywhere on the reels for each spin. When fuchsia, red, or blue coins land in your Lucky Cell, they instantly summon mighty dragons that boost prizes, multiply rewards, and increase coin values. Experience up to three bonus rounds running simultaneously on their own reel sets, while landing a single MEGA or SUPER symbol in your Lucky Cell awards the respective jackpot. Play Brave Dragon exclusively on the FANTASY cabinet!
FANTASY GAMES. FANTASY EXPERIENCE.
Stay tuned—more legendary releases are about to hatch!
The post ZITRO PRESENTS NEW SLOT “BRAVE DRAGON”: PICK YOUR LUCK AND BRING DRAGONS TO LIFE! appeared first on European Gaming Industry News.
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