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Flows welcomes Opti-X to its client Marketplace

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Flows, the no code automation platform driving faster product delivery for businesses globally, has added Opti-X, Optimove’s Digital Experience Platform for faster time-to-conversion and higher customer lifetime value, to its Marketplace. Optimove is the creator of Positionless Marketing, and the and the #1 Player Engagement Platform in iGaming.

The marketplace addition highlights the next chapter in the partnership between the two companies, giving operators more ways to deliver real-time, personalised experiences that adapt to the needs of every player. Opti-X helps operators tailor content and experiences to reflect the preferences, behaviours and needs of each individual player. Powered by AI, it supports marketing teams in delivering more relevant messaging based on where a player is in their journey.

The strengthened partnership between Flows and Optimove unlocks enhanced ways for operators to connect systems that don’t naturally work together. Through Flows’ orchestration and integration layer, clients utilising Optimove can now gain instant access to Opti-X, enabling their teams to trigger personalised campaigns using real-time behaviours, internal logic or enriched data from across their tech stack. The result is a faster, more flexible way to build and launch new features and experiences without dependency on developers.

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Daniel de Souza, VP Commercial at Flows, said: “Having worked at both Optimove and Flows, I can see the tangible benefits of connecting these tools. Operators gain greater flexibility to create personalised, fully connected experiences, driven by the power of Opti-X within the Flows ecosystem. The Opti-X platform is a powerful system, but when combined with Flows spin by spin level of data, operators can activate different strategies in real-time data. This will give the product teams freedom to move faster, smarter and bring more meaningful experiences to the end customer.”

Matthew Gilbery, Director of Personalisation, said: “The real winners are iGaming operator marketing teams. Flows adds a powerful layer of agility to personalisation by connecting data, systems, and logic in real-time. Through its integration with Opti-X, marketing teams can launch hyper-personalised player experiences instantly, without relying on developers. This collaboration brings the power of Positionless Marketing to life enabling teams to move faster, adapt quickly, and deliver campaigns that truly reflect each player’s needs. We’re truly excited about the possibilities this partnership unlocks.”

The post Flows welcomes Opti-X to its client Marketplace appeared first on European Gaming Industry News.

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Independent evaluation highlights impact of Ygam’s parent programme

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An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.

The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.

The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.

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After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.

While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.

The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.

One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”

The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.

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Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.

Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”

The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.

All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.

The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.

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Endorphina Press Releases

Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

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Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.

She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

Key highlights of Sticky Lips:

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  • Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
  • Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
  • Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
  • Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!

What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.

Why try Sticky Lips?

For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.

The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.

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GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands

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When ESPN Bet crashed during 26% of March Madness game time, it proved what heavyweight operators already know: that level of downtime is unthinkable—and expensive. When you’re processing millions of bets during a single event, every second of uptime and every millisecond of speed directly impact your bottom line.

That’s why GR8 Tech created the Champion’s Playbook for High Performance—distilling lessons from processing billions of bets per year into a tactical guide for operators who refuse to accept ‘good enough.’

Inside the guide, operators will discover:

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  • Three pillars of high performance: the non-negotiable standards for uptime, speed, and scalability that separate champions from contenders—plus the specific benchmarks that matter.
  • From heavyweight performance to champion experiences: how to transform solid infrastructure into engaging, personalized player experiences while protecting margins from churn and fraud.
  • A hard-hitting due diligence checklist: ready-made questions to evaluate your current provider or efficiently eliminate unsuitable candidates from your shortlist.

After hundreds of conversations with operators, I know exactly what’s broken in the industry. The checklist cuts through the sales pitch to the questions that actually matter. Use it on any provider, including GR8 Tech. The answers will separate the real heavyweights from the pretenders,” says Yevhen Krazhan, CSO at GR8 Tech.

Why this matters now

The iGaming landscape demands excellence. Players expect 24/7 availability, lightning-fast responses, and experiences that feel built just for them. Meanwhile, 70% of businesses struggle with poor data quality, and mobile users abandon sites that take longer than 3 seconds to load. In this environment, technical mediocrity isn’t just disappointing—it’s expensive.

Ready to perform like a true iGaming heavyweight?

Download the Champion’s Playbook and start building your path to high-performance dominance.

The post GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands appeared first on European Gaming Industry News.

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