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Betsson Group Rolls Out Its Flagship Offering in Lithuania

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Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.

Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.

Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”

The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.

Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.

This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.

The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.

Baltic & Nordics Gaming Awards 2026

Nominations Now Open for the HIPTHER Baltic & Nordics Gaming Awards 2026

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Recognising Excellence Across the Baltics & Nordics

The spotlight is officially on!

HIPTHER has opened nominations for the Baltic & Nordics Gaming Awards 2026, the region’s defining celebration of innovation, leadership, and operational excellence across the gaming and technology ecosystem.

From pioneering operators and cutting-edge suppliers to infrastructure leaders and visionary individuals, the awards honour the companies and people shaping the future of regulated gaming across the Baltic and Nordic regions.

And this year, the journey culminates on a single stage.

Winners will be revealed on 2 June 2026 in Tallinn, during the prestigious Awards Ceremony & Closing Party of HIPTHER Baltic & Nordics: Tallinn — the grand finale of the HIPTHER Baltics 2026 conference series.

One region. One stage. One official awards night.

Key Dates to Remember

  • Nomination period: 18 February – 12 April 2026
  • Online voting session: 21 – 30 April 2026
  • Shortlist announcement: 5 May 2026
  • Final decision: 29 May 2026 – Secret Jury Vote
  • Winners announced: 2 June 2026 – Tallinn Awards Ceremony

Part of the HIPTHER Baltics 2026 Journey

The Awards form the grand finale of HIPTHER BALTICS 2026 – Three Capitals, One Vision, a high-level regional conference series exploring regulation, fintech, compliance, and innovation across three Baltic capitals:

  • Vilnius – 21 April 2026
    iGaming Regulation & Fintech Integration
  • Riga – 11 May 2026
    Cross-Border Compliance & Player Protection
  • Tallinn – 2 June 2026
    Digital Governance & Startup Innovation
    + Baltic & Nordics Gaming Awards Ceremony

Together, the series delivers HIPTHER’s signature blend of policy insight, technological vision, and meaningful networking — culminating in the region’s most anticipated awards night.

Award Categories Across Six Industry Pillars

The 2026 edition features a comprehensive structure recognising excellence across:

  • Baltics – Operators
  • Nordics – Operators
  • Suppliers – Casino & Content
  • Suppliers – Sports & Odds
  • Connected & Infrastructure
  • Individual Industry Awards

This multi-layered approach ensures recognition not only for market leaders, but also for rising innovators, technology disruptors, and influential personalities driving the sector forward.

Why These Awards Matter

The Baltic and Nordic regions continue to stand at the forefront of regulation, digital governance, fintech integration, and responsible innovation in global gaming.

The HIPTHER Baltic & Nordics Gaming Awards serve as:

  • A benchmark of trust and excellence
  • A platform for regional and international visibility
  • A celebration of the people and technologies shaping tomorrow’s industry

In short — recognition here resonates far beyond the stage.

Submit Your Nomination

Industry stakeholders, partners, and community members are invited to nominate the companies and leaders defining excellence in 2026.

Nominations are open until 12 April 2026.

👉 Submit your nominations here.

Join the journey toward Tallinn — and be part of the night where the region’s finest step into the spotlight!

The post Nominations Now Open for the HIPTHER Baltic & Nordics Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aurimas Šilys

REEVO Announces Partnership with Betsafe

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REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.

Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.

Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.

This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.

Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market

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Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.

The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.

Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.

“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.

Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.

No changes will be made to player data handling, and no user information is transferred as part of the transaction.

The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.

The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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