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TaDa Gaming is going to participate in G2E 2025. Billed as the catalyst for gaming through fostering innovation and driving growth, G2E, Las Vegas, is the place to be this 7-9 October. TaDa’s stand 4030 will host its impressive Experience Zone with new fish-shooting release Fortune Zombie 2 leading the way.

As the No.1 provider for these immersive casino games in addition to its innovative range of slots and Plinko, TaDa’s global expansion strategy has already produced significant results in a short timeframe across the US.

Fish-shooting title Fortune Zombie is a key draw through its U.S. centric narrative, cinematic graphics, multiplayer gameplay and Boss battles that have captivated players from the first shot.

New release Fortune Zombie 2 has amplified the action and the wins in a stunning new shoot to win game that takes players on a roller coaster journey with even bigger Bosses to take down.

This will be a highlight feature release, ready for delegates to play at the Experience Zone and relish the thrills of the Zombie Universe.

The triple pot TriLuck series, which includes U.S localised titles 3 Coin Treasures 2, 3 Rich Piggies, and 3 Pot Buffalo is already outperforming KPIs, with nearly 300K daily active users and players averaging 230 rounds per session.

With TaDa’s Leaderboard gamification tool now applicable, the already immersive gaming experience is further heightened with a resultant improvement on retention numbers.

TaDa’s innovative content is available through multiple casino operators including Ceasars and BetRiver: while the recent partnership with EveryMatrix and Bet MGM has opened up Michigan and Pennsylvania. These fast growing provider has successfully created wide exposure of its brand to players across America.

Combining TaDa’s expert localisation across all content and delivered by a U.S. led team for Account Management and Business Development, G2E is a prime opportunity for ambitious operators to meet TaDa to connect, learn, and share insights. Meetings can be pre-booked by emailing [email protected].

Ray Lee, Director of Business Development at TaDa Gaming, said: “For anyone attending G2E, Las Vegas who wants to stay ahead of evolving gaming trends, especially in mobile-first, socially engaging gameplay, then TaDa Gaming’s Stand 4030 is a must-visit. We offer immersive demos, marketing innovation and a window into how we are gearing up to redefine player engagement in the U.S. market.”

The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announced its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.

“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage. As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future,” said AGA President and CEO Bill Miller.

Progress or Pressure: How Tribes Can Harness Innovation on Their Terms

Monday, Oct. 6 at 4 p.m.

Doors open at 3:30 p.m.

Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.

Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.

Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:

• Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation

• James Siva, Chairman, California Nations Indian Gaming Association

Additional participants may be announced in the coming days.

Inside the C-Suite: Gaming’s Future in Focus on Stage

Tuesday, Oct. 7 at 8:45 a.m.

Doors open at 8:15 a.m.

AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.

Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:

• Bill Hornbuckle – CEO & President, MGM Resorts International

• Peter Jackson – CEO, Flutter Entertainment

• Jason Robins – CEO, DraftKings

The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.

Breaking the Stigma: An Honest Dialogue on Mental Health

Wednesday, Oct. 8 at 9 a.m.

Doors open at 8:45 a.m.

Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room.

Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at the Venetian Expo in Las Vegas.

Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.