BETANO
Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil
Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than its global ambassador, Giannis Antetokounmpo, to inaugurate it.
In addition to undergoing a full refurbishment, the court located in Rio de Janeiro now features a stylized design of Giannis Antetokounmpo on the playing surface by Brazilian artist Neto 78.
The inauguration took place on Monday, June 9.
During the event to open the new court, Giannis, known affectionately by fans as the “Greek Freak,” signed the court and unveiled a commemorative plaque to mark the occasion. Following its inauguration, the court hosted its first game as The Payback group, which had regularly used the court in the past, played its debut match. Following the event’s culmination, the court was fully handed over to the community for public use.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “The choice of Giannis as our ambassador was a natural one from the beginning, as we have many things in common. We share a journey of humble beginnings in Greece, and through hard work, determination, and a mindset focused on continuous improvement, we have managed to expand our reach globally.”
A Betano ambassador since 2023, Milwaukee Bucks player and two-time NBA MVP (Most Valuable Player), Giannis understands the importance of public spaces as a source of entertainment, social inclusion, and for fostering a consistent and healthy relationship with sports.
Giannis Antetokounmpo said: “My story is deeply connected to public courts. That’s how I discovered my passion for basketball. I hope this court inaugurated today by Betano stays full and inspires the development of new talent.”
The court inauguration is part of a broader strategy by the company to support national sports. As the main sponsor of major football championships such as Brasileirão Betano, and Torneo Betano in Argentina, as well as the first official global betting sponsor of the UEFA Euro 2024TM and official partner of CONMEBOL until 2028 – including sponsorship of the CONMEBOL Copa America 2024TM – the company is looking to expand into more areas.
Guilherme Figueiredo, Country Manager of Betano in Brazil, concluded: “We want to be a major supporter of national sports, whether through sponsorships, the construction of public sports spaces, or social transformation initiatives through sport.”
Giannis Antetokounmpo and his family have been in Brazil since last Saturday, invited by Betano. During their stay there, they have the opportunity to get in touch with the people, immerse in the culture of the country and visit landmarks like the statue of Christ the Redeemer in Rio de Janeiro. Giannis Antetokounmpo and his family’s presence in Brazil will conclude on Wednesday, June 11th, with their visit to the Kaizen Gaming/Betano office in São Paulo, where they will connect and engage with the company’s local team.
The post Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Argentina
Betano partners Fundación Empate on adapted football program in Argentina
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alvaro Ferreres Betano Country Manager for Argentina
Betano Strengthens its Commitment to Inclusive Sports in Argentina with a New Adapted Football Program
A new partnership with Fundación Empate supports the development of athletes with Down Syndrome as part of Betano’s “Desafiá tus límites” (Challenge Your Limits) Corporate Responsibility programme
In a meaningful step towards greater inclusion through sport, Betano, the premium online sports betting and gaming brand of Kaizen Gaming, has joined forces with Fundación Empate to launch an adapted football-friendly tournament, setting in motion the journey toward the foundation’s flagship annual tournament, one of the most significant inclusive sporting events in Argentina.
The initiative with Fundación Empate, a leading organisation in social inclusion through sports for young people with Down syndrome in Argentina, aims to create sustainable opportunities for growth within inclusive sport, with a strong focus on long-term athletic development.
The partnership, launched as part of Betano’s “Desafiá tus límites” (Challenge Your Limits) programme, will see Betano support 192 athletes with Down syndrome through the funding of weekly practices. It will also see Betano provide operational resources to help strengthen the training pathway leading up to the FUT21 National Tournament in October, Argentina’s most important futsal competition for athletes with Down syndrome that brings together athletes from different delegations across the country.
Germán Laborda, President of Fundación Empate, stated: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
In addition, Alvaro Ferreres, Betano Country Manager for Argentina, commented: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
As part of its commitment, Betano will also expand its impact beyond the pitch by developing Teacher Training Workshops for Inclusive Sports, addressed to over 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The specialised program is designed to provide them with the latest methodologies and best practices for adapted sports environments. By combining grassroots sports development with professional training for educators, this partnership ensures a sustainable and high-impact ecosystem for inclusive football nationwide.
The foundation’s team, Empate Córdoba, is a benchmark in adapted Futsal. Last year, they achieved 3rd place in the championship zone at the 3rd National Futsal Tournament in San Luis in 2025. And in 2024, they were crowned champions of the 5th Argentine Futsal Tournament for people with Down Syndrome in Mendoza.
The partnership between Betano and Fundación Empate further builds on the company’s ongoing commitment to strengthening adapted sports, through its “Desafiá tus límites” programme, an area in which it is already making a tangible impact through its support of Los Murciélagos (The Bats), Argentina’s national blind football team. Through this partnership, the company has contributed to the development of more than 900 athletes across the country, investing in equipment, infrastructure, and direct support for high-performance athletes.
The post Betano Strengthens its Commitment to Inclusive Sports in Argentina with a New Adapted Football Program appeared first on Americas iGaming & Sports Betting News.
Artificial intelligence
Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets
Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.
The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.
Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.
George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.
The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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