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Ines Ledo, BetBrothers: “Our Content Philosophy Is Built on Quality, Value, and Responsibility”
We sat down with Ines Ledo, Content Lead at BetBrothers.es, to discuss the core principles behind BetBrothers’ content strategy, and what it takes to create a trusted resource for the Spanish betting community.
Ines, please share with us how you first became involved in the sports betting industry, and what led you to your current role as Content Lead at BetBrothers.es?
I started more than five years ago as a content writer, focusing on online casinos and sports betting. From the beginning, I really enjoyed the industry, and over time, I started managing content and leading a team of writers in another top affiliate project in Spain. That experience gave me a wider understanding of how the industry works, and especially, how important content is in the iGaming world. Exceptional content is a force driving engagement and market differentiation.
Now, as a Content Lead at BetBrothers, my mission is to channel all that experience into an ambitious vision. Here, we are aiming to create the most trusted resource for the Spanish betting community. This means going beyond surface-level information and entertainment. Our content is built around three key pillars — quality, value, and responsibility. It is created to help our users enjoy sports betting as a safe and fun form of entertainment.
Can you tell us about your core content philosophy and how it differentiates BetBrothers.es from other affiliates in Spain?
Over the years, I’ve seen how content has become less personal. Today, many articles sound the same, like they’re made in a factory, without real experiences or useful information for the user.
At BetBrothers, we want to do the opposite. We believe in authentic content, written by real people who test betting sites and online casinos. They don’t just look around. They deposit, they play, they interact with customer support, they research the terms and conditions, and then they compare these experiences, sharing their personal perspectives.
We’re user-first, always. Our philosophy is to provide real value to the user with our content, with responsibility as a basis, as we aim to contribute to creating a safer and more enjoyable betting environment for our readers. That commitment to honesty, authenticity and responsible betting is what makes us different.
How do you balance creating evergreen content (like guides) with timely, event-driven betting tips, especially considering the dynamic Spanish sports calendar?
Balancing evergreen and timely content is indeed a basis of our strategy. We do it through good planning and efficient team management.
On one hand, we have stable content like operator reviews and how-to guides on betting strategies — this is the foundation of the project. Such content educates users, provides lasting value, and forms the backbone of our search engine presence.
On the other hand, we produce daily betting tips from our sports experts. These bring dynamic elements to our content and keep users engaged on a daily basis. Our experts have truckloads of experience, some of them are sports analysts with deep statistical knowledge of specific leagues. So for us it’s also an opportunity to showcase our analytical capabilities.
Both types of content are equally important: one provides lasting value, the other keeps the user connected and engaged day by day.
Many affiliates diversify traffic sources. Beyond organic search, what other marketing channels are you exploring for BetBrothers.es?
Organic traffic, born from deep and useful content we provide, is definitely very valuable both for us and our partners. It’s the validation of value we deliver to users searching for information. However, we are actively expanding our reach.
Social media is already a key element of our multi-channel strategy. It’s a great way to build presence, engage in meaningful conversations with the users, and develop a community around our products.
We believe video content will become more and more important in the future too. It allows for richer, more engaging storytelling, and helps us build deeper connections with our audience. Our philosophy is simple: meet users where they are, and connect with them beyond Google.
From your perspective, how has player behavior in the Spanish sports betting market evolved over the past few years, and how is BetBrothers.es adapting its content to meet these changing needs?
Today’s users are much more demanding, that’s for sure. They have more information, they compare everything available to them, and they look for real product value — both in the bookmakers and in the websites they visit. At BetBrothers.es, we thrive in this environment.
We don’t just repeat what everyone else says or does. Instead, we focus on creating useful content, replying to the questions readers may have, explaining complex features in a clear and easy way, test the products and give an opinion based on real experience.
Also, we put a big emphasis on responsible gambling by offering practical advice. We do that, as we believe this is an essential part of the value we should provide to the betting community.
Looking ahead, what are the key strategic priorities for BetBrothers.es in the next 12-18 months to continue its growth and strengthen its position in the Spanish market?
For the next 12-18 months, our goal is to find the perfect balance between three non-negotiable pillars: useful and high-quality content, a user experience adapted to today’s standards — especially on mobile — and a strong focus on safe and responsible gambling.
Our ultimate aim is for every BetBrothers visitor to instantly feel that they are at the most trusted sports betting hub in Spain. A place where they’ll find clear, honest and helpful information to make informed and enjoyable betting decisions.
The post Ines Ledo, BetBrothers: “Our Content Philosophy Is Built on Quality, Value, and Responsibility” appeared first on European Gaming Industry News.
Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
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Studio releases a series of Tap & Reveal games that promise explosive action, extreme volatility and a max win potential of 25,000x
Big Time Gaming has ignited a seismic shift in the gaming world yet again with the launch of TapCards™, the most electrifying tap-and-reveal sensation ever unleashed.
In true Big Time Gaming fashion, TapCards™ deliver an explosive experience for players for a fast-paced dig-for-glory scratch-card style action reimagined at full throttle. With 7 to 16 symbol reveals per card and wilds that substitute for everything, including the mighty Tap Pot.
Wins are triggered by stacking symbols when players match three, four or five symbols anywhere on the card, which uncovers cascading riches! No paylines and no fuss!
Each game allows for multiple winning clusters to stack on a single card, creating dynamic, high-energy gameplay. This is of course amped up with Wilds! They’re your golden ticket, substituting for Tap Pots too. Kaboom.
There are three tiers of Tap Pots – Mini, Midi and Maxi. And then there’s the ultimate goldmine: land 5 Tap Pots and unlock the astronomical 25,000x Maxi win. Stand ready to rain down riches.
The TapCards™ series Four Iconic Titles Taking the World by Storm:
Bonanza TapCards™ – Win big in supercharged volatility and a raw-mining aesthetic of Bonanza TapCards™. It’s pure, unfiltered treasure hunting with a single tap.
Millionaire TapCards™ – brings the drama of the legendary game show to your fingertips, with each tap, the stage is yours and the millionaire moment inches closer. You could be the next big winner on the hot seat!
Extra Chilli TapCards™ is a fiery fiesta of red hot chilli peppers, sizzlin’ Wilds and fiery multi-symbol wins across up to 16 spaces per card. It’s caliente in every card. Oooof!
Big Bucks Deluxe TapCards™ dials up the opulence with gold bars, rings, and fast cars set. This is instant-win gaming in a tuxedo: high class, high volatility, and pure, indulgent opulence.
The simple nature of the gameplay, combined with the extreme volatility and massive win potential, means TapCards™ have broad appeal. With flexible RTP ranges from 86.46%, 94.46% to 96.45%, ensures operators can tailor TapCards™ to every jurisdiction and player preference.
With sleek, intuitive mobile UX and adrenaline-amped design, TapCards™ appeal to both casual players and slot aficionados.
Nik Robinson, CEO at Big Time Gaming, said: “The concept behind TapCards™ is thrillingly simple: Tap, match and win big. But in the innovative world of Big Time Gaming, that journey is anything but ordinary. We’ve taken our most iconic titles—Bonanza, Millionaire, Extra Chilli, and Big Bucks Deluxe and reimagined them into an entirely new format that’s fast, fiery and dangerously fun. Every Tap & Reveal has the potential to unlock mega wins up to 25,000x, and trust me, it’s a wild ride getting there.”
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Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
This July, SpringbokCasino.co.za is roaring into action with its July feature that blends South Africa’s legendary wildlife with the awe of prehistoric times. In honor of the highly anticipated sequel Jurassic World: Rebirth releasing on July 2nd, Springbok Casino presents “Krugerassic Park”, a new adventure featuring the Dino-Wilds—powerful hybrid creatures born from the fusion of South Africa’s most iconic animals and ancient dinosaurs.
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The post Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot appeared first on European Gaming Industry News.
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