eSports
Esports World Cup Foundation Launches ‘Music of EWC’ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music

The Esports World Cup Foundation (EWCF) announced the launch of ‘Music of EWC,’ a new initiative that will create an original musical identity for the Esports World Cup 2025, the world’s largest esports and gaming festival, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. The multi-stage program kicked off on Sunday, April 27, with the recording of a four-track music suite at the legendary Abbey Road Studios featuring original compositions by acclaimed music development collectives 2WEI and Hollywood Scoring.
The EWCF now invites the global music community to take part in shaping the sound of the EWC 2025 through an open competition on Audiotool, a leading cloud-based music creation platform. Two winning tracks will be selected and added to the official EWC music suite, joining the professional works recorded at Abbey Road. The full soundtrack will be featured across tournament broadcasts, on-site events, and digital content during the seven-week event this summer. The inaugural EWC 2024 recorded over 250 million hours watched, reaching more than 500 million viewers and welcomed 2.6 million visitors to Riyadh’s Boulevard City.
“At its core, the Esports World Cup is about community – a global platform that connects people and elevates talent in all forms,” said Mike McCabe, Chief Operating Officer, Esports World Cup Foundation. “Music of EWC is a natural extension of that purpose, built on the same passion, creativity, and collaboration that define gaming and competition. Music and esports both bring people together, they let us feel the same rhythm, the same energy, wherever we are. With Music of EWC, we’re creating our own voice, sharing a universal language that tells the story of our sport and defines the role of esports in global culture.”
Studio One at Abbey Road, the birthplace of iconic albums for Pink Floyd, Adele and more; films such as Star Wars, Avengers: Endgame, Across The Spiderverse, and games such as Halo, Call of Duty, Final Fantasy, World of Warcraft, and more, hosted the initial recording session, bringing together two of gaming’s most respected music collaborators. 2WEI, known for producing some of the most popular anthems in League of Legends, and campaigns for Assassin’s Creed Shadows and Call of Duty, and Hollywood Scoring, recognized for its work on the Star Wars films, Riot Games’ Arcane, and Disney Parks, will each contribute two original tracks to anchor the suite.
“Music of EWC” marks the beginning of a long-term investment by EWCF in music as a universal language that elevates the storytelling, emotion, and drama of competition. By combining professionally recorded music at one of the most iconic studios in the world with community-created works, the EWCF is building a new platform that celebrates the evolving sound of esports and helps shape the cultural identity of the Esports World Cup.
In addition, to support emerging talent from across the globe, two winning tracks from the Audiotool competition will be selected by industry judges to join the suite and debut during the Esports World Cup this summer. The winners will also receive 25 limited-edition vinyls of their track and a one-year LANDR Studio subscription –an opportunity that could launch careers in gaming and entertainment. Submissions must be original, under a Creative Commons license, and are open until 8 June 2025 at ewc.audiotool.com.
“Partnering with the Esports World Cup, the world’s biggest esports and gaming festival, is a unique opportunity to spotlight new talent on a global stage,” said Andreas Jacobi, CEO of Audiotool. “Together with EWCF, we’re proud to help emerging artists bring their music into esports – a space that’s rapidly reshaping the future of entertainment – and share their work with a global audience as part of a cultural moment that connects creativity, community, and competition.”
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
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Compliance Updates
BETBY JOINS ESIC AS OFFICIAL TIER 1 ANTI-CORRUPTION PARTNER

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The Esports Integrity Commission (ESIC) is pleased to welcome BETBY as its newest Tier 1 Anti-Corruption Partner. As a sportsbook solutions provider operating across global markets, BETBY’s collaboration with ESIC demonstrates a commitment to mitigating integrity risks within the esports ecosystem.
ESIC’s Anti-Corruption Supporter program brings together betting operators and key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Supporters play a vital role in safeguarding esports from threats such as match manipulation, betting fraud, and related integrity breaches by providing data and operational cooperation in ESIC’s monitoring and enforcement framework.
As part of its Tier 1 Anti-Corruption Partner role, BETBY will share critical insights with ESIC, enhancing the Commission’s capacity to identify and address potential risks in real time. BETBY’s cooperation strengthens ESIC’s ability to protect the integrity of competitions and reinforces BETBY’s alignment with global standards of transparency and accountability in esports betting operations.
By joining ESIC’s Anti-Corruption Supporter program, BETBY becomes part of a global network of operators and stakeholders working with ESIC to uphold fairness, credibility, and trust within the esports ecosystem. This collaboration highlights the shared industry responsibility to establish sustainable standards of integrity and ensure long-term confidence in the growth of esports and esports betting.
Stephen Hanna, CEO of ESIC, commented: “BETBY’s recognition as a Tier 1 Anti-Corruption Partner reflects a shared commitment to strengthening the integrity framework of the global esports ecosystem. ESIC’s Anti-Corruption Supporter program relies on the proactive cooperation of stakeholders like BETBY, whose data and operational insights contribute directly to our ability to identify and mitigate integrity threats. This cooperation is another important step towards ensuring that esports competitions remain fair, credible, and sustainable for all participants and stakeholders.”
Leonid Pertsovskiy, CEO at BETBY added: “Integrity has always been at the heart of BETBY’s values and vision. Esports is one of the fastest-growing sectors in our industry, and with that growth comes a responsibility to ensure it develops on a foundation of fairness, trust, and transparency. By joining forces with ESIC, we are not only supporting higher standards of governance in esports, but also reaffirming our dedication to creating a sustainable and ethical competitive environment. At BETBY, we believe that innovation and excellence can only thrive when they are built on integrity, and this partnership reflects our long-term commitment to the future of esports.”
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BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
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Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
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