Conferences in Europe
Pioneering Compliance and Innovation: Atlaslive’s Strategy in the Evolving iGaming Landscape
HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Atlaslive, a cutting-edge iGaming platform provider, as the Badge & Bracelet Sponsor and key participant in this year’s event. In this exclusive interview, we speak with Lasha Kupatadze, Chief Product Officer at Atlaslive, to explore the company’s readiness for Brazil’s evolving regulatory landscape, its approach to industry certifications, responsible gambling, and the product innovations driving the future of iGaming.
Atlaslive has achieved the Gaming Laboratories International (GLI) certification for its iGaming Platform in Brazil. What were the most critical compliance requirements for entering Brazil’s newly regulated gaming market, and how does this certification position Atlaslive for long-term success in the region? What are your next strategic steps?
Entering Brazil’s newly regulated gaming market presented a unique set of compliance requirements that companies must navigate carefully. For Atlaslive, achieving the Gaming Laboratories International (GLI) certification was a significant milestone, as it demonstrates our commitment to maintaining high standards of fairness, security, and player protection.
Achieving this certification gives us a solid foundation for long-term success in Brazil. It not only enhances our credibility but also streamlines the regulatory approval process for entering the market. This positioning can help us attract investors and partners who prioritize ethical operations in their collaborations.
As we look to the future, our strategic focus will be on enhancing partnerships within the region. By fostering relationships with local payment processors and regulatory authorities, we can ensure a more seamless entry into the market. We also recognize the importance of creating a marketing strategy that resonates with Brazilian players, emphasizing responsible gaming and community engagement.
Furthermore, we plan to localize our game content to align with Brazilian culture, ensuring that we enhance the user experience. As we progress, continuous monitoring of compliance requirements will be vital to adapt to any regulatory changes. Investing in the technology behind our platform will also support our ability to scale and engage players effectively.
You have recently shared insights about how AI revolutionizes responsible gaming and player protection. Can you share Atlaslive’s perspective with our readers?
At Atlaslive, we see artificial intelligence as a real game-changer in ensuring player well-being. By using AI-driven analytics, we can detect potential risk behaviors early and proactively assist players who might need a break or additional support. We offer self-exclusion options, deposit limits, and other responsible gaming tools. Also we’ve found that these real-time insights help us personalize responsible gaming measures and gain genuine trust with our audience. We will continue leveraging AI-driven insights to make Atlaslive a safer and more enjoyable platform for players worldwide!
Responsible gambling and KYC compliance are growing priorities worldwide. How does Atlaslive integrate these crucial elements into its platform to ensure a secure and player-focused experience?
At Atlaslive, we understand that responsible gambling and Know Your Customer (KYC) compliance are not just regulatory necessities but essential elements in delivering a secure and player-focused experience. Our commitment to these priorities is seamlessly integrated into our platform, particularly as we tailor our solutions for the Brazilian market.
A key component of our KYC compliance strategy is a strategic partnership with Brazil’s leading identity verification technology provider. This partnership allows us to leverage advanced tools that meet the specific requirements of the Brazilian market. Utilizing document examination through Optical Character Recognition (OCR) and 3D facial identification, our partner provides comprehensive identity verification in fewer than 30 seconds. This innovation not only streamlines the registration process, reducing player registration time by an impressive 30%, but also significantly minimizes fraud risks and ensures strict adherence to Brazilian regulations.
In addition to our robust KYC services, we are devoted to promoting responsible gaming. Atlaslive has developed a suite of features designed to empower players to engage in gaming safely and responsibly. We offer customizable settings that allow users to set their own limits on deposits, wagers, and gaming sessions. Self-exclusion options and cool-off periods are also available, providing players with the tools they need to manage their gaming behavior effectively.
We additionally provide educational resources on our platform to inform players about the risks associated with gambling. Our customer support team is well-trained to identify signs of distress and offer appropriate guidance, ensuring that support is always available when needed.
Atlaslive is known for its adaptable and scalable platform. Can you share some of the latest product innovations and enhancements that set you apart in the competitive iGaming landscape?
At Atlaslive, we focus on developing a platform that seamlessly adapts to our partners’ evolving needs. That means we’re constantly refining everything—both the user-facing interface and the powerful backend behind it. Recently, we have prioritized real-time data analytics, enabling operators to swiftly identify player trends and adapt to engagement shifts seamlessly. We’ve also introduced flexible integrations, making it effortless for businesses to plug in third-party services while keeping everything running smoothly. On top of that, we’re unveiling personalization features that let operators fine-tune everything from lobby layouts to bonus offerings according to each player’s preferences. Altogether, these updates give our clients the agility and creativity they need to stay ahead in a market that never slows down!
At the Prague Gaming & TECH Summit 2025, you’ll be speaking on the panel “Regulatory Crossroads: Lessons & Compliance Strategies from North America & LATAM.” Can you share a sneak peek of the key regulatory challenges and strategies you’ll be discussing with the audience?
During the panel, I’ll dive into how our platform is built to adapt to Brazil’s unique regulatory requirements, which can change quickly as legislation matures. I plan to highlight two core areas: first, how to navigate the nuanced compliance landscape to ensure operators are always a step ahead, and second, how technology-driven solutions—like real-time monitoring and reporting—make that possible. We’ll also touch on the importance of forging strong relationships with local authorities, so you can seamlessly enter and thrive in the market. When you boil it all down, a flexible, tech-savvy approach to compliance isn’t just about ticking boxes; it’s about protecting players, earning trust, and ultimately growing a strong brand in one of the world’s most dynamic iGaming arenas!
With Atlaslive at the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Pioneering Compliance and Innovation: Atlaslive’s Strategy in the Evolving iGaming Landscape appeared first on European Gaming Industry News.
Conferences in Europe
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement
With gamification emerging as a driving force in the casino industry, SBC Summit introduces the Gamification Academy, an initiative built to confront pain points in engagement, retention, loyalty, and differentiation by exploring what truly keeps players coming back.
Launched in partnership with leading iGaming turnkey solutions provider Soft2Bet, the Gamification Academy will take place on Tuesday, 16th September, at the Sala Tejo, MEO Arena.
The programme forms part of SBC’s newly introduced Tech Academies, a series of immersive learning streams designed to arm summit attendees with practical know-how in AI, marketing, Web 3.0 & blockchain, and gamification.
Delegates can anticipate discussions examining the role of personalisation in driving loyalty, strategies for balancing gamified features with brand authenticity, and honest reflections on both the successes and challenges of gamification in the industry.
“Gamification has transformed how people interact with digital products across industries, and iGaming is no exception,” SBC Founder and CEO Rasmus Sojmark said.
“Players now expect fun, engaging, and rewarding experiences, and that’s exactly what gamification delivers. The Gamification Academy will show the industry how to apply these proven principles to build deeper connections, keep players returning, and create more meaningful player journeys,” he added.
Kicking off the Academy, Soft2Bet’s Chief Product Officer Yoel Zuckerberg will lead the ‘Introduction to Gamification & Player Engagement’ workshop. Setting the stage for the day, the session offers a comprehensive overview of gamification’s power and how it has shaped the industry in recent years.
Chief Business Development Officer Toni Jermaniš (SofaScore), CEO & Co-Founder Josh Jones (Rise & Hustle), and Senior Solutions Engineer Alec Gehlot (Optimove) will focus on the player retention angle through their ‘Why Personalisation is the Key to Retention‘ panel moderated by Soft2Bet’s Chief Business Development Officer Martin Collins. The session will explore how tailored offers, customisable interfaces, and personalised recommendations are giving players more control over their experience and, in turn, strengthening loyalty and long-term value.
Following a networking break, two case studies will spotlight real-world lessons from gamification, dissecting what works, what doesn’t, and how to measure success.
First up is the case study titled “Baking in Gamification During Design”, led by Alexis Wicen (CEO, Scatters Group). In this session, delegates can learn how to weave gamification into their products without losing brand authenticity. Drawing on real-world examples, the session will examine where brands have succeeded in integrating gamification into their games and platforms, and where they have fallen short, showing delegates how to approach gamification more effectively in their own projects.
The second case study, ‘The Metrics of Gamification’, will examine where the impact of gamification is most evident and how brands can measure it effectively. Featuring Uri Admon (CEO, Captain Up), the session will cover key factors such as retention, loyalty, engagement, revenue, and player enjoyment, helping delegates understand how to balance player needs with company goals.
The Academy will close with ‘The Five Steps of Gamification,’ a panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, joined by Helen Walton (Founder & CCO, G Games), David Olim (CEO, FootAR), and Tom Jang Lemke (CEO and Founder, SavageTech). By breaking down the fundamental building blocks of gamification, including rewards, progression, competition, and storytelling, the session will highlight how these principles form the foundation of more engaging and personalised player experiences.
The Gamification Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a six-track conference, a 135,000 square meter exhibition, the Affiliate Leaders Summit and Payment Expert Summit, plus a full schedule of evening networking events.
Participation in the Tech Academies is exclusively for VIP Event Pass and Expo+ holders only.
You can RSVP to attend our tech academies here.
VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.
Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.
Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.
Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.
Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.
The post New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement appeared first on European Gaming Industry News.
Conferences in Europe
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
Alex Malchenko, Head of Sales at Evoplay, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress 2025.
Evoplay, proud Pen & Paper Sponsor of this landmark event, continues to pave the way in iGaming with pioneering content, creative game design, and strategic market expansion.
With over a decade of B2B sales experience, Alex has played a lead role in entering regulated territories, forging new Bingo and Lottery partnerships, and launching fresh business directions – making him the ideal voice to explore insights around localising content for different markets: challenges, nuances, and successful strategies.
Alex, with your background scaling new markets and products, what challenges have you encountered with content localisation in the iGaming space?
When we enter or grow in a new market, we look at its own specifics. In some markets, the main challenge is regulation, whether it’s strict certification rules, requirements on game content and promotions, RTP levels, or even small details like how session time is displayed. That’s why we take time to understand the rules, the culture, and what local players actually want.
One good example is our instant game Penalty Shoot-Out: Street, which we created for Brazil and its strong football culture. The challenges there were both technical and regulatory, since Latin American markets often have very different rules. In some countries, just certifying the game isn’t enough — additional RGS and RNG certificates and official confirmations are also required.
On top of that, we had to make sure the gameplay matched what players expected. With Penalty Shoot-Out: Street, we achieved this by combining fast bets, quick results, a familiar theme and the thrill of every goal, and it worked.
Another case is our Hot Triple Sevens, a worldwide-popular slot, which we’ve refreshed with new mechanics like Hold & Win. Then we re-skinned the game to suit different audiences — for example, American Sevens and Fogo do Brasil 777 — to make them resonate more with local styles and tastes.
When games are built with the right themes and mechanics for a specific market, they feel more engaging and relevant to players, which can significantly boost their appeal. That’s why localisation is something we put thought into every time, learning from experience, working with partners, testing locally and improving as we go.
When it comes to Evoplay approaching localisation for a new market, what are the first strategic frameworks or priorities you put in place?
In short: regulation, communication with partners, and understanding players. When entering a new market, we carefully study all aspects, analyse the situation, and build a strategy. This includes legal, commercial, marketing and financial components, among others. Of course, for a complete picture, we also look at competitors’ experience, talk extensively with local participants, and study players — sometimes launching special campaigns independently, sometimes in collaboration with partners.
In this regard, Evoplay has made significant progress this year, reaching a new level. To support this approach, we also run campaigns that help us better understand players and their preferences. For example, the Oath of Steel campaign with SlotsCalendar, featuring a shared prize pool, invited players to take part and share their feedback, which we looked at thoughtfully. Similarly, we worked on a joint game with SlotCatalog, drawing on insights from their player preference analytics. Initiatives like this give us a better sense of what players enjoy and help us shape our games for different audiences, supporting our broader approach when entering or growing in new markets.
Could you share an example where you had to adapt a game significantly – theme, mechanics, or language – to resonate with local players? What were the specific market nuances you had to tune into?
In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from standard iGaming. In our business, every game must meet regulatory requirements, and it’s normal that adapting a game for a specific market requires some extra adjustments. A good example of this is the lottery vertical, which is quite different from iGaming. Here, we need to follow particular rules regarding content and promotions, along with other market-specific restrictions.
Other bright examples of our games adapted to local markets include mythology-inspired hits like Temple of Thunder II Bonus Buy and Roman Rule, as well as the previously mentioned American Sevens and Penalty Shoot-Out: Street. These games work well because everything comes together — the theme clicks with players, the visuals fit the concept, and the mechanics are engaging. I’d also highlight the simplicity of the games and their user-friendly UX/UI, which players appreciate no matter the region.
Operating in regulated markets obviously adds complexity. How do you strike the balance between compliance (e.g., legal, cultural mandates) and maintaining the brand’s creative integrity during localisation?
In situations like this, branded games are a good approach. Creating them involves working closely with partners, discussing details such as logos and technical settings like RTP or bet ranges.
At the same time, we like to experiment with small creative touches to see what really clicks with players. A good example is The Easter Catch slot, an updated version of our worldwide popular The Greatest Catch, especially designed for the Easter holidays. Taking this approach keeps the game flexible, meets legal and cultural requirements, and still feels like our brand. Tailoring it for the partner and their audience also makes the game more engaging and usually leads to better performance.
You’ve been instrumental in forging Bingo and Lottery partnerships. How does localisation differ when tailoring for those verticals versus standard casino-style titles?
First of all, I want to emphasise that Bingo and Lottery are quite different from standard iGaming. These are established verticals with their own history, unique communities, and regulatory features. The lottery market is also largely monopolised and moves at a slower pace compared to the fast-moving world of iGaming.
Some online lotteries, while offering more dynamic and engaging experiences than paper versions or traditional online formats, are subject to many restrictions. For example, design themes common in slots are often prohibited, RTP requirements differ, and other regulatory rules apply.
When it comes to trends in this area, the World Lottery Association sets the pace, and other lotteries tend to follow their lead.
Evoplay entered this sector to bring a fresh, innovative perspective, showing how classic games can be reimagined for a new generation of players and enthusiasts seeking new experiences. The projects we’re currently developing here hold great promise and add a fresh spark to this traditional space.
Thank you, Alex, for walking us through Evoplay’s thoughtful approach to content localisation and the art of balancing strategy with respect for local flavor. We can’t wait to hear more from you and other industry leaders live at the European Gaming Congress 2025.
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
The post Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success appeared first on European Gaming Industry News.
Conferences in Europe
European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support
The European Gaming Congress (EGC) 2025 is set to become the defining industry event of the year, as an unprecedented number of Europe’s largest operators rally behind the Congress — showing their support through sponsorships, thought leadership, and active participation.
This year, EGC welcomes a record number of sponsors, and the attendance is including industry leaders such as SUPERBET, Betclic, Fortuna, Betfan, Kaizen Gaming, Betano, Totalizator Sportowy, ComeOn Group, LVBet, RocketPlay Casino, WinSpirit Casino, 1spin4win, Win Casino, eCasino.cz, and Alfor (Fenikss).
Some operators are powering the event as sponsors, others are shaping the conversation as panelists in high-level discussions, while many are showing their commitment to collaboration by attending in force.
“The European Gaming Congress has always been about uniting the industry, but this year we’re seeing something truly remarkable,” said Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, the organizer of EGC. “With a record number of operator sponsors, packed panels, and incredible attendance from leading brands, this year’s Congress sends a clear message: Europe’s iGaming sector is ready to work together to build a sustainable and innovative future.”
The EGC 2025 agenda will feature powerful panel discussions and expert-led sessions covering the most critical topics shaping the industry:
- Regulatory updates and cross-border compliance strategies
- Responsible gaming and player protection initiatives
- Technological innovation — from AI to gamification and personalization
- Emerging partnerships driving sustainable market growth
By gathering top executives, regulators, legal experts, affiliates, suppliers, and innovators under one roof, the European Gaming Congress 2025 offers unmatched opportunities for knowledge exchange, strategic partnerships, and collaborative problem-solving.
The European Gaming Congress takes place between 30-31 October in Warsaw, Poland, bringing together Europe’s most influential leaders for two days of networking, insights, and shaping the future of gaming.
Meet Europe’s Leading Operators – Register Now for the European Gaming Congress!
The post European Gaming Congress 2025 Unites Europe’s Leading Operators with Record-Breaking Support appeared first on European Gaming Industry News.
-
eSports5 days agoTEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Blanka Homor Sales Director at Playson6 days ago
Playson strengthens Ontario foothold with Casino Time integration
-
Latest News6 days agoOctoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark
-
Baltics6 days ago
CT Interactive Expands its Certified Game Portfolio in Latvia
-
Balkans6 days ago
CT Gaming Secures Certification for its Latest Multigame – Diamond King 5
-
Canada6 days ago
iGaming Ontario Appoints Joseph Hillier as its New President and CEO
-
Asia6 days ago
Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance
-
Africa5 days ago
Rise & Hustle partners with Altenar to power its new sportsbook offering
