Superbet
Superbet Group secures €1.3 billion refinancing
Existing investors reinvest to support continued innovation and expansion
BUCHAREST, Romania, Feb. 11, 2025 (GLOBE NEWSWIRE) — Superbet Group, one of the fastest growing online-led operators in the sports betting, gaming, technology and entertainment space, announced today a €1.3 billion refinancing agreement with existing investors Blackstone and certain funds and accounts managed by HPS Investment Partners (HPS), to support the company’s ongoing expansion.
The new €1.3 billion arrangement provides Superbet with a strong financial platform for the coming years as the company continues to execute on its growth strategy – including its expansion into the Brazilian market, M&A optionality and further investment in innovative technologies.
Superbet Group is recognized as a leader in the global technology and entertainment industry. Following a substantial investment in its proprietary technology platform, the company has accelerated growth and strengthened its market positions across Europe. Additionally, the company has successfully expanded into new markets, highlighted by a recent launch in Brazil.
As a strong technology-driven company, Superbet has focused on delivering a unique offering to its customers, creating an entertainment ecosystem that includes sports betting, curated content, and a dedicated social media platform.
Hans-Holger Albrecht, Chairman of the Board, Superbet Group:
“We are delighted to announce the successful signing as we continue our growth trajectory. The fact that we have two blue-chip investors, Blackstone and HPS, is not only a milestone for the company, but also, given our strong balance sheet, is something that enables us to continue our expansion story, driven by our unique tech and product position.
Together with Blackstone and HPS, we will drive sustainable growth through investments in innovative technology, the enhancement of our entertainment ecosystem, and strengthen our strong culture of responsible entertainment.”
Jimmy Maymann, Co-CEO, Superbet Group:
“The core vision of Superbet is to scale at pace and become a global leader in the tech and entertainment industry, through product innovation and a customer-centric approach. We are proud to team up with Blackstone and HPS, world leaders in asset management, in our growth journey. I am highly confident that this landmark moment will give us strong momentum to achieve our ambitious goals.”
Sacha Dragic, Founder & Co-CEO, Superbet Group:
“I am thrilled that we have signed this refinancing deal, a testament to our commitment to becoming global leaders in our industry. Our unique business model seamlessly integrates strategic investments in cutting-edge technology with a diversified product portfolio, carefully aligned with modern consumer trends.
Furthermore, our strong financial fundamentals and operational excellence provide a solid platform to accelerate growth in our existing markets while also targeting expansion into high-potential future markets.”
Raphael de Botton, Senior Managing Director, Blackstone Tactical Opportunities:
“Sacha is a visionary founder and entrepreneur, backed by an exceptional management team. We are proud to continue to support this company on its remarkable journey of growth and innovation. With exciting expansion plans on the horizon, we look forward to our ongoing partnership and the opportunities that lie ahead.”
Superbet was advised by Morgan Stanley and Stifel Financial Corp (Bookrunners / Joint Lead Financial Advisors) and Herzog Fox & Neeman, Sidley Austin LLP, Loyens & Loeff Luxembourg SARL (Legal). Blackstone was advised by Citi (Financial) and Simpson Thacher & Bartlett LLP (Legal). HPS Investment Partners was advised by Milbank LLP (Legal).
About Superbet Group
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
The Group is present in 12 countries, with commercial markets in Romania, Brazil, Belgium, Poland and Serbia, as well as technology and product innovation hubs in Croatia and Spain.
Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million Euro in the Company in 2019.
As leaders in compliance and best practices, Superbet Group is a member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
Media contacts:
Răzvan Roșu
External Communications Manager
Phone: +40739846850
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/34f4d112-79c9-455e-880f-8ad3f1a91d84

EGT Digital
EGT Digital rolls out Bell Link and Clover Chance jackpots with Superbet Greece
Shining Crown Bell Link and 40 Super Fruits Clover Chance are among the first titles added to Superbet’s Greek casino offering
EGT Digital has expanded its collaboration with Superbet in Greece, rolling out a selection of its jackpot titles on the operator’s local platform.
The launch includes games from EGT Digital’s Bell Link and Clover Chance jackpot systems. The supplier said early additions include Shining Crown Bell Link and 40 Super Fruits Clover Chance.
“Greece remains one of the key markets in our regional strategy, and partnering with Superbet is an important step in further strengthening our presence in the market,” said Tsvetomira Drumeva, Sales Director at EGT Digital. “Superbet has built a strong commercial brand thanks to its focus on user experience and quality entertainment, which makes this collaboration a natural fit for both companies. We are confident that our Bell Link and Clover Chance titles will resonate strongly with their audience and deliver excellent results.”
“Partnering with EGT Digital, one of the fastest-growing casino content in our region, represents another important step in Superbet Greece’s strategy to continuously enhance our digital entertainment offering. Through this collaboration, we are able to provide our customers with access to innovative, high-performing content that resonates strongly with their preferences,” said Stathis Leontaritis, Casino Lead at Superbet Greece.
EGT Digital said the Superbet deal further expands the availability of its jackpot content in the Greek market, as it continues to build distribution for its recognisable titles locally.
The post EGT Digital rolls out Bell Link and Clover Chance jackpots with Superbet Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming Group
Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub
Massive Gaming (MVG) has gone live with Superbet Brazil, launching a selection of Blitzcrown studio titles via the Bragg hub game aggregation platform.
The initial rollout includes eight games from Blitzcrown, which focuses on non-traditional casino formats. Titles available at launch include Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, and Dragon & Wizard.
The content is delivered through bragg hub, using Bragg Gaming Group’s existing aggregation relationship with Superbet in Brazil. The companies noted that Superbet secured a regulated licence ahead of the market’s January 2025 launch.
Blitzcrown’s instant-win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI).
George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”
Hristofor Hristov, Commercial Director Aggregation at bragg, commented:
“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”
The post Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Superbet honors Cafu with Times Square campaign for 2026 collection
Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.
Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.
According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.
“The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.
“It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.”
The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.
The post Superbet honors Cafu with Times Square campaign for 2026 collection appeared first on Americas iGaming & Sports Betting News.
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