Playson, the accomplished digital entertainment supplier, has secured its entry into Brazil, further reinforcing its Latin American footprint.

The landmark move signifies a major milestone for the award-winning game studio as it enters one of the world’s most eagerly anticipated regulated iGaming markets.

Playson’s successful pathway, granted by The Secretariat of Prizes and Bets (SPA), sees its creative portfolio, including the top performing Hold and Win and Hit the Bonus series, now available to the country’s diverse player base through licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet.

Playson’s expansion into Brazil strengthens its rapidly growing LatAm presence having recently penned a distribution deal with Light & Wonder to provide its extensive game portfolio to players across the region. The company’s reputation of delivering immersive gaming experiences complemented by feature-first mechanics, positions it as a leading LatAm supplier.

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Tamas Kusztos, Chief Commercial Officer at Playson, said: “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”

GeoLocs, leading provider of advanced geolocation compliance technology for the regulated online gaming industry, is excited to announce its new partnership with operator Superbet.

Among the most widely recognised betting and gaming brands globally, and renowned for their innovative approach to sports betting and gaming, this collaboration will enhance Superbet’s operations as they enter Brazil’s newly regulated online gaming market, whilst strengthening GeoLocs’ position as the geolocation provider of choice in Latin America and emerging iGaming markets.

GeoLocs brings over 12 years of expertise in geolocation technology, having supported more than a dozen operators enter the Ontario market. This extensive experience positions GeoLocs as an ideal partner for Superbet as they navigate the complexities of compliance and player verification in Brazil.

GeoLocs advanced geolocation technology will provide precise and secure location verification, enabling Superbet to meet strict regulatory requirements while safeguarding their players privacy across Brazil. This seamless integration will offer Superbet’s players a superior user experience on iOS, Android, and mobile web, eliminating the need for additional downloads or companion apps.

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“We are excited to partner with Superbet, as they enter Brazil’s regulated online gaming market,” said Stuart Godfree, Managing Director of GeoLocs. “Our technology, built over 12 years, is designed to meet the demands of emerging markets like Brazil, and we’re committed to helping Superbet deliver a compliant, secure, and user-friendly experience for players.”

“As we prepare to expand on the exciting and highly anticipated Brazilian market with a bespoke and localised gaming portfolio, ensuring the highest levels of compliance and player protection is our top priority,” said Alex Fonseca, CEO Superbet Brazil. “Partnering with GeoLocs allows us to achieve this to the highest standards, leveraging their extensive expertise in geolocation technology to deliver a secure and seamless gaming environment for Brazilian players.”

By partnering with GeoLocs, Superbet will be equipped to ensure accurate verification, fraud prevention, and adherence to local gaming regulations, all while providing a unique and engaging player experience.

Superbet is delighted to announce the signing of a strategic partnership with Fluminense FC, as we become the main sponsor of the iconic Brazilian club from Rio de Janeiro.

Fluminense FC takes pride of their rich history in football, being the oldest club in Rio de Janeiro, founded in 1902.

The club has won several important trophies throughout the tears: 4 x Brazilian Championship, 1 x Brazilian Cup, 33 x Rio de Janeiro State (Carioca) Championship, 1 x Copa Libertadores and 1 x Recopa Sudamericana.

Through this three-year contract, or brand is proud to be partner with one of Brazil’s most traditional clubs and write new chapters of spectacle and high performance.

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In order to mark this occasion, Superbet has prepared a special campaign that will highlight historic moments in which Fluminense won heroic victories and titles, even against the odds.

At a time when no one else would imagine a surprise, the fans kept their faith and support for the club. This is what inspired the creative concept of the campaign: “A gente aposta nessa paixão”. “We bet on this passion.”