Latest News
Genius Sports partners with Index Exchange
Genius Sports announced a strategic partnership with Index Exchange, one of the world’s largest independent supply-side platforms, to create a marketplace via Index Marketplaces. This collaboration enhances FANHub, the activation platform purpose-built to reach sports fans, by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV.
The partnership connects FANHub’s sophisticated sports advertising capabilities with Index Exchange’s extensive publisher network, encompassing over 1300 display and video publishers, 1000 mobile apps and 120+ streaming TV publishers.
This integration enables sports marketers to leverage FANHub’s real-time sports data and fan-targeting capabilities, with advanced audience curation to reach first- and third-party audiences at scale.
“By partnering with Index Exchange, we’re expanding FANHub’s reach while maintaining our commitment to premium inventory and transparent reporting. This collaboration gives our partners access to high-quality placements across channels, powered by our real-time sports data and fan-focused platform features,” said Josh Linforth, CRO at Genius Sports.
A FANHub Marketplace via Index Marketplaces allows marketers to:
• Maintain full control over media packages and targeting
• Activate deal IDs to enable matchable audiences to tailored inventory
• Maximize campaign efficiency with no additional platform fees
• Benefit from transparent performance reporting
“Media buyers who want to reach sports fans require both scale and precision to effectively engage their audience across their entire consumer journey. Our partnership with Genius Sports combines FANHub’s innovative sports features with our trusted publisher ecosystem, empowering sports marketers to deliver impactful, contextually relevant campaigns during the most critical and engaging events–unlocking new possibilities in programmatic advertising,” said Daniel Fairclough, Vice President, Independent Demand, at Index Exchange.
FANHub clients can now activate campaigns across Index Exchange’s inventory through a streamlined workflow, combining sports-specific targeting and optimisation with premium publisher reach.
The post Genius Sports partners with Index Exchange appeared first on European Gaming Industry News.
Eastern Europe
GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp
FC Dynamo Kyiv are continuing their winter training in Turkey, in preparation for the second half of the season in 2025. Their partner for the training period this year is GGBET UA.
The club’s CEO, Dmytro Brif, thanked GGBET UA for its support and underscored the importance of the training camp for the team’s future success:
“We are hugely grateful to GGBET UA for its partnership during this important period. Today, our efforts are focused on improving our game, working on our mistakes, and getting ready for upcoming matches. In the spring, we’re set on achieving the very best results we can in all tournaments.”
GGBET UA CEO Sergii Mishchenko stated that partnering up with Dynamo involves not just working together on the winter training camp, but also continuing with larger-scale joint projects geared towards the team’s fans:
“Within the partnership, we’re actively working with the club and are planning to create exciting content featuring the players and coaches. All of this helps to reduce the distance between the professional footballers and the regular fans, which is what we’re striving to do.”
Dynamo’s next winter training camp match will take place on 6 February at 17:00 in the Turkish city of Belek. The club will be facing off against KF Shkëndija, a team from North Macedonia. A live stream will be available on Dynamo’s YouTube channel.
The post GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp appeared first on European Gaming Industry News.
GeoComply
GeoComply Data Reveals Strong Growth Heading into Super Bowl Sunday
Are you ready for the biggest Super Bowl yet? We are—and the data* backs it up. Legal sports betting continues to grow at an unprecedented pace, and this year’s NFL season has been no exception.
During the 2024/25 NFL season, active sports betting accounts surged 20.2% compared to last season. The expansion of regulated betting markets is bringing more fans into the legal ecosystem.
Looking Ahead: The Biggest Super Bowl Yet?
This year’s NFL season sets the stage for record-breaking Super Bowl engagement.
The numbers don’t lie—sports fans are betting on the future of regulated sports betting.
Stay tuned! After the Big Game on Sunday, we’ll be sharing exclusive insights into Super Bowl betting trends and engagement.
*Active accounts is based on GeoComply’s aggregated user data for its US sportsbook customers in regulated states during the NFL regular season. The data does not include Florida.
The post GeoComply Data Reveals Strong Growth Heading into Super Bowl Sunday appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management
EGT Digital is excited to announce its collaboration with NOTO – 360 Fraud and Compliance, a leading FRAML (Fraud and AML) solution provider. Thanks to the integration of the enterprise grade FRAML platform NOTO, now the iGaming company’s customers have access to powerful tools, allowing them to effectively manage financial crime risks while ensuring regulatory compliance.
Through this platform the gaming operators are able to combat fraud, prevent promotional abuse, and simplify compliance processes. Its intuitive interface and pre-integrated capabilities make it the ideal solution for reducing complexity in fraud risk management within the iGaming sector.
“We are very happy with our partnership with EGT Digital, a leader in the iGaming and entertainment space,” said Ivan Stefanov, CEO of NOTO – 360 Fraud and Compliance. “This collaboration underscores our shared commitment to providing unparalleled protection against fraud and ensuring seamless compliance with regulatory requirements. By combining EGT Digital’s innovative iGaming platform with our advanced fraud detection and AML solution—featuring real-time analytics, machine learning-driven insights, and multi-layered security—our customers can enjoy a secure, streamlined experience. Together, we’re empowering businesses to combat fraud, reduce costs, and deliver trust at scale.”
Rumen Apostolov, Fraud Manager at EGT Digital, also expressed his positive expectations regarding the cooperation: “I’m proud to have spearheaded this partnership with NOTO. In an industry where fraud prevention and compliance are critical, integrating their cutting-edge FRAML solution into our platform ensures that our clients can confidently navigate these challenges. Partnering with NOTO is a significant step forward in our mission to provide robust all-in-one solution for gaming operators.”
The post EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management appeared first on European Gaming Industry News.
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