Latest News
LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.
LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.
Land-based and online casino operator meeting the highest environmental standards with plans to further reduce its footprint and impact
Swiss Casinos, the renowned multi-channel casino operator in Switzerland, has secured ISO 14001 certification as part of wider ESG efforts.
ISO 14001 is an internationally recognised standard for Environmental Management Systems and sets out requirements for organisations to meet to systematically improve environmental performance.
The framework it sets out allows companies to identify, control and continuously reduce their impacts on the environment.
By receiving ISO 14001 certification, Swiss Casinos has proved that it meets requirements and standards for its Environmental Policy, Planning, Implementation, Monitoring and Measurement, as well as Corrective Actions and Continuous Improvement.
It’s also a testament to Swiss Casino’s commitment to actively reducing its environmental footprint while complying with all relevant environmental regulations.
By adhering to the ISO 14001 framework, organisations such as Swiss Casinos can benefit from cost savings, an enhanced corporate image and better alignment with customers and stakeholders.
Marcel Tobler, Chief Executive Officer at Swiss Casinos, said: “We are delighted to have received ISO 14001 certification and to meet the standards and requirements set within its framework.
“Our commitment to the environment is a deep as it is authentic, and we have long been working towards reducing our impact on the environment while improving environmental performance.
“The team has done an incredible job of not only meeting the standards set under ISO 14001 but exceeding them, ensuring Swiss Casinos sets the standard for others to follow.
“Of course, our work does not stop here, and we will continue to ensure we are doing all we can to maximise environmental performance and reduce the impact we have on the wonderful world around us.”
Swiss Casinos currently operates four casinos in Zürich, St. Gallen, Pfäffikon and Schaffhausen, although later this year it will replace its Schaffhausen property with a new state-of-the-art casino in Winterthur.
In addition to its retail properties, Swiss Casinos operates the most profitable online casino in the country, swisscasinos.ch.
The post Swiss Casinos secures ISO 14001 certification appeared first on European Gaming Industry News.
Maarten Haijer, Secretary General of EGBA, recently spoke with Antena 3, one of Romania’s leading news channels about safer gambling in Romania.
In the interview, Maarten outlined our recommendation that Romania establishes a national self-exclusion register for gambling—a crucial player protection measure already implemented in 17 EU member states. The interview was conducted at a recent event held at the Romanian Parliament organised by the Romanian online gambling association (AOJND).
EGBA’s recommendations for Romania
At that meeting, EGBA underlined its recommendation that Romania introduces a comprehensive gambling self-exclusion framework, and recommended that the system should:
- Apply to all licensees (land-based and online gambling operators).
- Be accessible through a user-friendly, GDPR-compliant, government website.
- Be clearly communicated and made accessible via gambling platforms.
- Apply in real-time and be fail proof.
- Have clear minimum and maximum time periods for the self-exclusion duration.
- Ensure registered players receive information on where to seek support.
- Require operators to remove self-excluded players from marketing databases.
Establishing a self-exclusion framework based on these European best practices would provide a crucial safety net for Romanian players.
Source: EGBA
The post EGBA Presses for Implementation of National Self-Exclusion Measures in Romania appeared first on European Gaming Industry News.
Industry-leading provider continues to go from strength to strength in the US and Canada
Amelco, one of the world’s leading providers in sportsbook and platform solutions, is proud to announce a landmark year of expansion and success across the North American market.
Live in 17 states, as well as Ontario, Amelco has continued to solidify its position as the market’s only full end-to-end provider, offering a comprehensive fully integrated solution encompassing Player Account Management (PAM), sportsbook, risk management, iGaming and esports – all under one roof.
Amelco attributes its exponential growth to its robust technology and unwavering commitment to delivering world-class betting experiences – with the provider already counting Fanatics, Hard Rock Bet, Saracen Casino, as well as multiple other tribal operators in North America.
Building on its momentum, several of the apps that Amelco has developed for its operator partners ranked among the top performers in the highly regarded Eilers & Krejcik Gaming App Rankings, with Fanatics and Hard Rock Bet taking 3rd and 4th spot across multiple categories – beating the likes of BetMGM and bet365.
These accolades underscore Amelco’s reputation for delivering award-winning, intuitive front-end experiences and apps that consistently outperform the competition.
Over the last 12 months, Amelco has continued to power some of the most engaging casino and iGaming products on the market, with partners including the likes of Play’n GO, Light & Wonder, Evolution, Playtech, Pariplay and many more.
From seamless cross-platform integration to personalised gameplay experiences, Amelco’s casino solutions feature top-tier content aggregation, robust game portfolios and advanced retention tools – giving operators everything they need to succeed in an increasingly competitive environment.
Looking ahead, Amelco has ambitious plans to scale its iGaming operations as more US states prepare to go live, offering a highly customisable platform with rapid integration and a focus on responsible gaming, localisation and best-in-class UI/UX.
Amelco is also pleased to announce that it will be sponsoring the upcoming SBC Summit Americas in Fort Lauderdale, where the team will be in attendance, showcasing the provider’s latest advancements in iGaming, sports betting and app development capabilities.
The provider will be sponsoring the exclusive Thursday night closing party at Daer Night Club, Seminole Hard Rock Hollywood Headlined by internationally renowned DJ Steve Aoki, the event will bring together the biggest names from across the industry in one of the biggest celebrations of the year.
Commenting on the partnership, Amelco’s Head of Business Development Brandon Walker said: “This past year has been a milestone in Amelco’s journey. With 17 states under our belt, plus Ontario, our North American growth is a testament to our team’s hard work, our partners’ trust and the strength of our technology. We’re proud to be the only provider in North America that can deliver the full spectrum of betting and gaming solutions within a single platform.
“With SBC Summit Americas just around the corner, we’re excited to not only sponsor the event but to actively showcase how Amelco is positioning our partners for unbounded future North American growth. It’s an exciting time for the industry, and we are proud to be leading the charge. Already, 2025 is shaping up to be another year of rapid expansion; we’re excited to see what the next few months hold.”
The post Amelco celebrates milestone year in North America appeared first on Gaming and Gambling Industry in the Americas.
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