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Casino Guru is excited to showcase sustainable industry initiatives and business developments at ICE and iGB 2025

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Casino Guru, the world’s leading online casino resource, is excited to announce its strong presence at ICE 2025. Representatives from the company’s Safer Gambling, Affiliate, Data, and Public Relations teams are set to attend the event, which will take place at the Fire Barcelona Gran Via on January 20, 2025.

Casino Guru’s Public Relations team will play a pivotal role at ICE 2025, establishing Casino Guru’s presence and showcasing industry-defining initiatives that have earned widespread recognition over the years.
The team will provide insights into the success of the Casino Guru Awards and Casino Guru News, now in their third and fourth year respectively, and how these projects continue to set robust standards for industry excellence guided by the PR department.

Casino Guru’s PR and External Relations Lead, Daniela Sliva and her team will be available at the Casino Guru News booth (#MC29 Level 0), with Casino Guru News also a proud media sponsor of ICE and iGB 2025, which have sold out and are set to feature more than 1,000 exhibitors from 118 countries on 112,000 sq mt of floor space.

From this dedicated platform, the PR team will meet with current and prospective partners to discuss collaborative opportunities for Casino Guru News and other projects spearheaded by Silva and her team. At the same time, Casino Guru News will conduct interviews with key stakeholders, engage with decision-makers, and record video sessions to bring the excitement and atmosphere of ICE 2025 to readers of the publication.

The PR team will be present to answer any questions about the projects and highlight the team’s most recent accomplishments. This is an invaluable opportunity for potential partners and journalists to find out more about Casino Guru’s impactful contributions to the industry and the company’s unfaltering commitment to innovation.

In the Sustainable Gambling Zone, Casino Guru will be represented by Šimon Vincze, Head of Sustainable & Safer Gambling at booth #SG1 Level 0. For the third consecutive year, Casino Guru will exhibit its Global Self-Exclusion Initiative (GSEI), which has made significant strides, including a new partnership with BetBlocker and the addition of a blocking tool on the homepage to help at-risk players.

Casino Guru will also highlight the progress of its Self-Exclusion Standards project, which recently completed its consultation process with 62 valid responses out of 119 contributions. A final workgroup meeting will provide guidance and recommendations for online self-exclusion.

The exhibition floor will also be joined by the Data and Affiliate Teams which will be present to share their unique insights into the industry, leveraging the Casino Guru brand and bringing relevant scoops directly to interested stakeholders.

The teams will attend the casino floor to explore new and existing opportunities and specifically meet with casinos featured on the Safety Index and in the Casino Guru’s database to discuss how brands may improve their ratings, and what they need to do to achieve a robust industry standard for excellence, player protection, and player trust.

Casino Guru is dedicated to promoting sustainable gambling practices, forging partnerships through its affiliate and media teams, strengthening industry relationships via its public relations team, and showcasing the highly successful and continuously evolving Casino Guru Awards format. The company looks forward to sharing its initiatives with the industry at ICE 2025.

The post Casino Guru is excited to showcase sustainable industry initiatives and business developments at ICE and iGB 2025 appeared first on European Gaming Industry News.

EU gambling policy

Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising

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Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.

Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.

Protecting young audiences

“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.

“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.

Aligning with European trends

PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.

“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.

Tighter ad rules and warning messages

The draft legislation further proposes:

  • A complete ban on online gambling advertising between 06:00 and 24:00

  • A ban on influencer and public-figure participation in gambling promotions

  • Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation

The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.

What comes next

The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.

The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.

The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.

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Digitain

Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025

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Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.

For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.

Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”

As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.

With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.

The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Best Marketing Campaign 2025

SOFTSWISS Wins Best Marketing Campaign Award in iGaming

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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

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