Playson, the fast-growing digital entertainment supplier, has expanded its UK footprint after launching its leading games with Flutter Entertainment’s Paddy Power and Betfair brands.

The partnership sees Playson’s top-performing titles Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win go live across both operators’ online casino offerings in the UK via Relax Gaming’s aggregation platform.

Further titles from Playson’s portfolio are set to follow in the coming months, as well as expansion of the partnership into the regulated markets of Spain, Italy and Brazil.

Advertisement

Playson’s latest tie-up underlines its continued expansion across leading regulated markets with its feature-first titles and sought-after mechanics continuing to appeal to internationally recognised operators and their players.

Blanka Homor, Sales Director at Playson, said: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.

“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”

In-demand live casino and iGaming content provider quickly doubles its just-launched live slot offering with seven thrilling titles now available to operators and their players.

ICONIC21’s just launched live slot portfolio now stands at seven titles as the provider continues to enhance its market leading offering, laying the foundation for its place at the front of a vertical set for long-term growth and success. 

The new releases — Dao Riches, Fiesta Wilds and Vitamin Joy 25 — all take the classic slot format, which is highly sought-after by players in both real money gaming and sweepstakes markets. All three titles feature high volatility and incorporate popular mechanics and features such as:

Advertisement

• Dao Riches: An Asian-themed slot where Scatters and Free Spins take centre stage.
• Fiesta Wilds: A lively Mexican fiesta-themed game featuring vertically Expanding Wilds and an entertaining Buy the Bonus feature.
• Vitamin Joy 25: A follow-up to Vitamin Joy, now offering 25 payout lines and Multipliers that can stack up to x81.

These games continue the trend of classic slot experiences designed to meet player demand across real money and sweepstakes, and across multiple global markets while also delivering consistent success for operators.

With timeless themes and easy-to-understand mechanics, the games are ideal for both acquisition and retention strategies. Their familiarity and strong performance ensure they remain sticky and engaging for players.

Edvardas Sadovskis, CPO of ICONIC21, said: “Kicking off our slot vertical with seven titles that share a classic repertoire, yet feature diversity, was the perfect move for our clients. We plan to launch two new slots every month moving forward with each title increasingly tailored to our clients’ needs.

“While we’ll continue to explore new themes and introduce more innovative features over time, these recent releases cement our slot portfolio as a strong, reliable offering. It’s exciting to see such a small collection of games take shape so quickly after the vertical’s launch, and we’re eager to add even more titles over the coming months.”

ICONIC21 is expanding its content portfolio beyond live casino, with slots, crash games, RNG games, promo tools and more all included in its 2025 roadmap.

Real money gaming and sweepstakes operators can learn more about ICONIC21’s flexible offerings at ICE Barcelona, stand #5B16, where the company will be exhibiting and showcasing its full suite of games during the expo.

Advertisement

Gaming Innovation Group has announced the signing of three brand new partners to its revolutionary social casino platform SweepX, as GiG’s pioneering technology continues to revolutionise the potential for operator brand expansion throughout the social casino market.

The three new partner agreements include a globally recognised social casino brand, a cryptocurrency affiliate leveraging strategic brand growth and engagement and an industry veteran led European iGaming business looking to expand their brand reach into North America. These deals highlight the expanding reach of GiG’s solutions, aligning with its ambitious plans for sustained market growth with the announcement carrying extra significance as the first live launch of SweepX is expected soon.

SweepX seamlessly integrates GiG’s proven iGaming platform—operational across the US, Europe, and Latin America—with a custom-built sweepstakes front end, an AI-enhanced gamification layer, and one of the largest sweepstakes casino content libraries in the industry.

Advertisement

Tailored to meet the growing demand in the US sweepstakes market, SweepX offers a dual-wallet system, prize-redemption management, and GiG’s advanced AI-assisted content management technology, giving operators a significant edge. This revolutionary solution has been crafted to drive growth and boost player engagement across social sweepstakes gaming. SweepX delivers a comprehensive turnkey solution for social casinos, combining market-leading front-end capabilities with a bespoke CMS and tailored content integrations. Designed to empower operators to accelerate online growth, SweepX offers unparalleled speed to market.

The sweepstakes gaming sector saw tremendous growth in 2023 and continues to rise, with the market valued at $5.6 billion. Projections estimate the sector will grow at a +43% CAGR, reaching $11.4 billion by 2025, according to E&K data.

GiG will be demonstrating its advanced B2B iGaming platform, sportsbook, social casino sweepstakes platform and AI solutions to the new look ICE 2025 in Barcelona, from the 20-22 January.

Richard Carter, Chief Executive Officer at GiG, commented: “These three new agreements highlight the enormous potential within the significantly expanded addressable markets that SweepX allows us to access. By aligning our innovative technology with the evolving needs of the social casino sector, we’re unlocking new opportunities for growth, and firmly establishing GiG as a leading force in the future of the market. These new partnerships exemplify our ability to deliver cutting-edge solutions at scale, positioning GiG to capitalise on the tremendous growth potential we can look forward to leveraging.”