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ClickOut Media discusses use of AI to embrace marketing and HR opportunities

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The digital age has unlocked a wealth of possibilities for Human Resources (HR), transforming traditional workflows into dynamic, global opportunities. Artificial Intelligence (AI) and advanced computer technologies are no longer just enablers, they have become the go-to tools in transforming recruitment and workplace management while adhering to the creative potential of industries like marketing.

For multi-channel marketing firms like ClickOut Media, renowned for crafting stories that connect people and brands, the question is no longer if these tools can be transformative but rather how they can be used efficiently to spark innovation, enhance collaboration, and expand the global reach of their campaigns.

AI in HR

AI has revolutionised the ‘first steps’ in recruitment, from applicant sourcing to CV screening, face-to-face interviews, and beyond. Using AI tools to carry out these processes has created a more streamlined workflow, resulting in diverse and inclusive teams. For creative industries such as digital marketing, this diversity brings invaluable perspectives from various individuals that can enrich campaigns and strategies.

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ClickOut Media thrives on team collaboration, and when AI is paired with the company’s ethos of encouraging charismatic and connected teams, the result is not just to foster efficiency but to invite synergy, too. It is the blend of streamlined workflow and human insight that enhances the personalisation that is critical to their storytelling success.

This raises the question: could AI increase workplace efficiency while improving human relationships and marketing campaigns?

Reaching across borders

With a global outlook and a commitment to bespoke solutions, ClickOut Media demonstrates how AI tools can enhance creativity and teamwork beyond borders. Video platforms like Google Meet, Zoom, and Teams have redefined collaboration, allowing firms to transcend geographical barriers and build partnerships across time zones.

In addition to facilitating seamless communication, AI-powered notetakers and transcription tools add another layer of efficiency to remote teamwork. By streamlining workflows and reducing manual tasks, AI not only enhances collaboration but also drives productivity across global teams.

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By championing the power of AI and digital tools, ClickOut Media’s commitment has enabled the company to build and sustain a robust, fully remote workforce featuring account managers, technical leads, and marketing leads.

As a digital marketing agency that is deeply rooted in data and technology, the company has consistently excelled in its field. With years of experience and unwavering aid provided at every step—regardless of whether employees are working in an office environment—this level of support would not be possible without the use of AI.

Moreover, ClickOut Media doesn’t stop using technology to optimise workflow, it leverages these tools to embrace multicultural perspectives, ensuring campaigns resonate with diverse audiences. By integrating AI into HR practices, the company is expanding its reach while redefining global engagement and creativity standards.

Finding the perfect balance

The real challenge of AI lies not in its adoption but in its integration, navigating a way for companies to harness digitalisation tools without losing the human essence that drives personal connections and evokes out-of-the-box media strategies.

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At ClickOut Media, the answer lies in finding the perfect balance. By using AI for menial tasks, like scheduling interviews or managing leave requests, HR teams can focus on what truly matters – building authentic team relationships and cultivating an environment where imagination thrives.

This approach doesn’t replace human interaction, it amplifies it and enables a company to maintain its collaborative spirit while embracing innovation, creating a workplace where employees feel connected and valued and clients experience campaigns that resonate well.

Is AI the future?

As AI reshapes the workplace, the focus shifts to the possibilities unlocked by deliberate and thoughtful tool integration. ClickOut Media is paving the way for a future where technology and humanity coexist seamlessly, and AI is steadfastly being used to empower creativity and inspire new ideas across the globe.

The future isn’t about how to adopt technology, it is about mastering its potential to transform challenges into opportunities, and ideas into impact.

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So, in this new era, the choice is clear – adapt, innovate, and evolve, or risk being left behind in the wake of those who do.

The post ClickOut Media discusses use of AI to embrace marketing and HR opportunities appeared first on European Gaming Industry News.

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Playson powers ahead in Europe with Fenikss partnership

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Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform

Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.

Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.

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The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.

Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.

“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.

Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.

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“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”

The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.

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Yggdrasil expands YGG Masters Program with Black Cat Games

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Yggdrasil, a leading iGaming publisher, is thrilled to welcome Black Cat Games to its esteemed YGG Masters program. This collaboration aims to deliver unique and emotive slot games to players worldwide.

Founded in October 2023 by Doug Charnley and Adam Quickfall, Black Cat Games is a UK-based studio focused on crafting captivating slot experiences. After making an impressive entrance into the market, the team is now poised to create a new portfolio of thrilling titles where Black Cat’s vision meets Yggdrasil’s unmistakable spark.

As a YGG Masters partner, Black Cat Games will leverage Yggdrasil’s advanced Phoenix platform to develop and distribute new and innovative slot titles. This partnership aligns with Yggdrasil’s strategy to expand its portfolio with high-quality content from independent studios.

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Zoe Bird, Head of Masters at Yggdrasil, commented: “We are delighted to welcome Black Cat Games into the YGG Masters program. Their commitment to crafting visually stunning and engaging slot games aligns perfectly with our vision. We look forward to collaborating with them to bring exciting new content to our operator partners and players.”

Doug Charnley, Co-Founder of Black Cat Games, added: “Joining the YGG Masters program is a significant milestone for Black Cat Games. Yggdrasil’s technology and extensive network provide us with an excellent platform to showcase our innovative slot games to a broader audience. We are excited about the opportunities this partnership presents and are eager to deliver exceptional gaming experiences together.”

This partnership underscores Yggdrasil’s commitment to fostering innovation and supporting emerging studios in the iGaming industry.

The post Yggdrasil expands YGG Masters Program with Black Cat Games appeared first on European Gaming Industry News.

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Gaming Corps Partners with 32Red to Expand UK Presence

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Gaming Corps is expanding its footprint in the UK through a new partnership with 32Red, a leading online casino operator.

Founded in 2002, 32Red is a multi-award-winning UK online casino. With a strong reputation for providing a world-class gaming experience, 32Red provides players access to over 3,000 online games, from video poker and slots to classic card games.

As part of the agreement, Gaming Corps’ full suite of premium titles—including its popular Crash, Mine, Table and Slot titles and recently released 3 Pigs of Olympus, which has been generating significant buzz for its innovative gameplay and engaging features—will now be available to 32Red’s extensive player base.

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This partnership follows Gaming Corps’ recent collaborations with other top-performing brands as it continues to grow its global distribution network.

Danielle Calafato, CCO at Gaming Corps, said: “This partnership with 32Red marks another significant step in our UK expansion. We take great pride in our growing portfolio of premium games, and it’s exciting to see them reaching an audience as engaged and passionate as 32Red’s players. We look forward to a successful collaboration that not only strengthens our position in the market but also delivers fresh and exciting content to 32Red’s customers.”

Allana Hart, Senior Casino Content Manager at 32Red, said: “At 32Red, we are always looking to provide our players with the best gaming experiences available, and partnering with Gaming Corps allows us to further enhance our offering. Gaming Corps has built a strong reputation for developing exciting and engaging content, and we are delighted to be working together to bring their premium suite of games to our customers. Their diverse portfolio will provide even more variety and entertainment for our players.”

The post Gaming Corps Partners with 32Red to Expand UK Presence appeared first on European Gaming Industry News.

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