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NBA and FDJ Announce Multi-year Extension to Their Existing Collaboration

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of the French national lottery and one of the largest sports betting companies in Europe – announced a new multi-year extension to their existing collaboration. This commitment makes FDJ, through its online sports betting brand ParionsSport, the Official Partner of the NBA in France and an Associate Partner of the NBA Paris Games 2025 Presented by Tissot , which will see the Indiana Pacers and San Antonio Spurs play two regular season games at Accor Arena on Thursday, January 23 and Saturday, January 25, 2025 in Paris.

Thanks to this expanded collaboration, ParionsSport en ligne brand customers will benefit throughout the coming seasons from exclusive prizes and unique experiences, including the opportunity to attend NBA games in the US or in Paris during the NBA Paris Games. The league will also organise “NBA Viewing Party” evenings presented by ParionsSport en ligne in several cities in France during this 2024-25 season.

As part of this extension, ParionsSport en ligne also becomes the “Presenting Partner” of the official NBA Fantasy – Salary Cap game in France, a free game that invites fans to compete throughout the regular season by building a roster of 10 NBA players under a salary cap of $100 million. Several prizes will be at stake, including a trip to attend an NBA Finals game for the big winner in France.

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“We are thrilled to continue and strengthen our long-standing and successful partnership with La Française des Jeux. FDJ shares our commitment to continually innovate for passionate NBA fans in France. We look forward to continuing to deliver an authentic NBA experience for the millions of NBA fans and FDJ customers across France with a range of physical and digital activations in the coming seasons,” said Kuljeet Sindhar, Vice President of International Gaming & Data Ventures at NBA, said.

“After several years of a successful partnership with the NBA, one of the most watched competitions in the world that brings together the biggest stars in sports, we are delighted to continue this exclusive collaboration for the benefit of our customers, all NBA fans and lovers of the beautiful game. We will thus be able to continue to offer an attractive sports betting offer on the competition, but also unique experiences, particularly during the NBA Paris Games in January 2025, of which ParionsSport en ligne will be an official partner,” said Richard Courtois, Director of the Sports and Online Gaming at FDJ.

Mary Patrux, presenter of beIN SPORTS, will continue to play her role as ambassador of ParionsSport en ligne, and will host regular content around the NBA on the social networks of ParionsSport en ligne. The brand will also continue its collaboration with TrashTalk, a media covering NBA news.

The expanded collaboration will be promoted through ParionsSport online and the NBA’s digital assets, including the NBA app and the NBA’s localised social channels in France.

The post NBA and FDJ Announce Multi-year Extension to Their Existing Collaboration appeared first on European Gaming Industry News.

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247Bet Is Here: Casimba Gaming Unveils New Sportsbook Brand

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Casimba Gaming is proud to announce the launch of 247Bet, a dynamic new sportsbook brand designed to deliver a cutting-edge, multi-channel betting experience.

Casimba Gaming is a leading B2C and B2B iGaming provider, powering more than 20 casino brands with a full-stack platform, including over 6,000 titles from 75+ providers.

Speaking on the launch of 247Bet, Chief Product Officer Jon Liska said, “Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever.”

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Initially launching under White Hat Gaming’s UKGC licence, 247Bet will cater to the UK market, with strategic plans to expand under the MGA licence to additional markets where Casimba Gaming already operates.

Liska adds, “With 247Bet, we wanted to build a brand that feels fresh, intuitive, and engaging from the very first tap. Our initial focus is the UK, but we will be looking to expand this to wider European markets, key Nordic Sports, principal North American and other global markets.”

Known for its global footprint and with an established integration with White Hat Gaming’s casino platform, Altenar’s platform will be used to power the sportsbook product. Altenar provides a robust solution, equipped with promotional tools and features for a market-leading betting site.

To enhance player engagement, 247Bet is also leveraging Smartico’s industry-leading gamification technology and CRM functionality and is working in partnership with NetRefer to build a high-performing affiliate programme as a key acquisition channel.

Dersim Sylwan, CEO of Casimba Gaming added, “The launch of 247Bet is a proud moment for Casimba Gaming and a natural next step in our evolution. This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”

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As part of the long-term strategy, Casimba Gaming is actively hiring a Sportsbook Product Manager to lead the brand’s promotional roadmap, content strategy, and overall performance.

To find out more, visit https://247bet.com/

The post 247Bet Is Here: Casimba Gaming Unveils New Sportsbook Brand appeared first on European Gaming Industry News.

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Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles

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Lim “Ulsan” Soo-hoon has claimed the TEKKEN 8 at EWC 25 crown having beaten Yoon “LowHigh” Sun-woong in a 5-2 grand final finish. His victory secures DN Freecs their first win at EWC 25 as he takes home $250,000 of the $1,000,000 prize pool.

Lim “Ulsan” Soo-hoon had a strong run at EWC 25, losing just one series against Kim “Kkokkoma” Mu-jong in the first match of the second phase. From that point on, however, he went unbeaten on his way to the grand final, even taking down Kim “Kkokkoma” Mu-jong for revenge on his way back from the lower bracket.

In the semifinals, Lim “Ulsan” Soo-hoon booked his place in the grand final with a 5-3 finish over Kim “CherryBerryMango” Jae-hyun, securing his second EWC TEKKEN 8 grand final in a row. Ulsan showcased his mastery of Dragunov throughout the grand final, setting the scene with a decisive victory in the first set, before taking the title in the seventh set with a 5-2 win.

His grand final opponent, Yoon “LowHigh” Sun-woong, took down Team Vitality’s Jeon “JeonDDing” Sang-hyun in a 5-2 finish to lock his place in the grand final. The former EVO champion displayed his Bryan skills throughout the final against Ulsan, but it wasn’t enough to overcome the overall winner.

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“I never expected this. I cannot imagine I would win again. I mean, this year I had a rough start; there was a nerf to Dragunov, I had a lot of difficulties – I wanted to prove myself on this stage, and I have done it,” said Lim “Ulsan” Soo-hoon. “It’s been like a dream to be here. Thank you to those who support me from everywhere, my team, my friends, all my partners, and especially the Kingdom of Saudi Arabia for making this the biggest tournament in the world.”

“I’m still hungry. I just want to make myself a legend,” said Lim “Ulsan” Soo-hoon.

Lim “Ulsan” Soo-hoon secured 1000 Club Championship points for DN Freecs, who, as a result, jumped up to joint-eleventh place in the Club Championship standings, with 1200 points. Despite having three players in the top eight, DN Freecs will only receive one lot of points.

It was a disappointing showing from Team Falcons in TEKKEN 8, as all three representatives were eliminated before earning any points. With only a few games left to earn points, Team Falcons had high hopes for TEKKEN 8. Elsewhere, Twisted Minds, who secured victory earlier in the day in PUBG, failed to make it two for two on Saturday, also failing to score points in TEKKEN 8 as Arslan “Arslan Ash” Siddique was eliminated by overall winner, Lim “Ulsan” Soo-hoon.

The post Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles appeared first on European Gaming Industry News.

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The boldest booth at SBC: exclusive live ink, straight from the world of Peter & Sons

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Peter & Sons is set to turn heads — and arms — at this year’s SBC Summit Lisbon with an unprecedented booth activation: a live tattoo giveaway featuring the studio’s original art.

Known for its distinctive hand-drawn visuals and genre-defying game design, Peter & Sons will transform its booth into a destination worth visiting — complete with bold artwork from its hit games, a relaxed lounge space, fresh coffee, and the chance to get an exclusive Peter & Sons tattoo for several lucky people.

The giveaway will see three winners selected from LinkedIn entries and three from Instagram, each receiving a tattoo inked live at the event by a professional artist. Designs include some of Peter & Sons’ most iconic characters as well as limited-edition creations made specifically for SBC Summit Lisbon.

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To enter, participants must repost the official giveaway announcement on LinkedIn or Instagram and complete the entry form on the official landing page, including a link to their account and preferred time slot. Those who post on both platforms will double their chances of winning. The winners will be announced on September 12.

Yerevan and Barcelona-based Peter & Sons has built a reputation for pushing creative boundaries in the iGaming industry, blending humor, fantasy, and folklore with immersive gameplay. This SBC activation takes that spirit beyond the screen and into the real world in a way no gaming studio has attempted before.

Yann Bautista, Commercial Director and Founder at Peter & Sons said:“We’ve always believed our art should live beyond the games. At SBC Summit Lisbon, we’re making that idea permanent — literally. This is about more than making a splash; it’s about giving our fans and industry friends something bold, original, and unforgettable.”

The post The boldest booth at SBC: exclusive live ink, straight from the world of Peter & Sons appeared first on European Gaming Industry News.

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