Conferences in Europe
Promatic Group: Pioneering Innovation in Slot Gaming for Over 25 Years
The European Gaming Congress (EGC) returns to Warsaw for 2024 on 15-16 October, and organizer HIPTHER is proud to introduce the conference’s esteemed Sponsors – trailblazing companies and accomplished professionals that help make the magic happen! In this Sponsors Spotlight Feature, we welcome Piotr Fedak, CEO at Promatic Group, parent company of the Platinum Sponsor for EGC 2024, Promatic Games.
To start off, thank you for becoming the Platinum Sponsor of the upcoming EGC in Warsaw. We truly appreciate your trust! What inspired your decision to participate and sponsor this event?
The European Gaming Congress is a very important event for us, we have participated in the past edition. The congress creates an opportunity to meet, exchange experiences, discuss trends between industry professionals as it gathers representatives from all over Europe. Being a Partner in such events is also part of our organization’s strategy. And the fact that the conference is held in Warsaw, Poland, is of great importance – we are a local company and the Polish market is extremely important to us, hence our strong involvement in EGC.
As is tradition, could you tell us a bit about yourself? How long have you been with Promatic Group and in the gambling industry overall?
I have been associated with Promatic Group nearly 20 years now, the vast majority of my professional experience in the industry. In our organization I have held various positions related to operational areas, later I became a Managing Director and currently I am the CEO of the company being responsible for strategic, operational and organizational management.
You describe Promatic Group as a “one-stop solution provider for the gambling industry.” How should we interpret that? Tell us more about the company and its journey.
Correct, hard to believe it’s been almost 30 years now! We started as a distributor and over the course of almost 3 decades we have been developing our products – at the beginning we only offered EGM Terminals with slot games produces in Austria Later, we started producing our own game collections which naturally led us to developing a fully professional games studio that delivers own, developed in-house products to both the retail and online markets.
Our conference focuses on the European market, but you have a presence beyond Europe as well. Which markets are most important for you, and what offerings do you bring to Europe versus other regions? Which market is easier or harder to operate in, and how do they differ?
As I mentioned, Poland is a key market due to our origin. However, with nearly 30 years of experience, we now operate under two flagship brands, Promatic and Promatic Games, and we are present in various locations globally, including Europe, Africa, and Latin America.
European markets are definitely more saturated and are characterized by high competition. In Africa, for instance, there is much more space for business development, but also more organizational challenges than in European countries. It is difficult to say which market is easier as they differ significantly. Yet, our diverse offer allows us to operate in many regions, and although each market has different regulations we deal with in our daily activities. That is why we are always flexible and able to adapt to a given region and its specific requirements.
Like any company, you surely have competition. If you had to pinpoint what sets you apart, what would you say is your competitive advantage?
Our industry is characterized by very strong competition. Yet, we always try to use our competitive advantage – we are an independent manufacturer with our own resources and capital, we have an autonomous game studio and we are self-sufficient in every aspect of our activity.
Besides, Promatic Group is a local company quite different from big enterprises, not limited by corporate complications, intricate processes and complex internal regulations. We do not follow extensive bureaucracy and we adapt faster to changes in the business environment. Consequently, we can create new products and complete business agreements faster and more agile, easily competing with large corporations.
On top of that, we offer a very competitive product with excellent value for the money. We create top-engaging content as our games always respond to individual needs of the market, local players and that definitely distinguishes us from the competition.
And what do you admire in other companies? Do you have any role models or best practices that you follow? Is there someone/some company worth emulating—even if you don’t want to name names?
Like most companies we follow industry trends as well as competing businesses and wish to be one step ahead. We are confident that with such an approach the industry can develop, and direct, open competition creates opportunities for growth.
In our organization, we act as a participant in the gaming industry – we observe others, but we also want to have a significant impact and set the trends based on our capabilities and resources. What characterizes large companies is a strong distribution and operational authority in the countries they come from as it allows to scale global operation.
Let’s talk about branded games. Do you have any other themed games in your portfolio? If so, what are they like? What guides your choices when selecting these themes?
Games featuring celebrities, such as Mariusz Pudzianowski – the brand ambassador of Promatic Group, allow us to stand out on local markets and create unique, dedicated content, responding to individual needs of players in a given region. Apart from Pudzian, our games feature other famous figures who are popular in Slovakia, Romania or Ukraine. But celebrity games are not the only trend we use in our slots, we also focus on popular and well-known historical, cultural or social themes, examples include titles like Janosik, Husaria, Golden Train or Copernicus dedicated to Polish players or games with African themes, very popular in Nigeria: Naija Wheels or African Carnival. The ability to create branded games is a great added value of our brand and we are happy that we can promote themes and motives that are important to players in local regions
What opportunities and challenges do you see for the gaming industry in Europe? How is Promatic Group preparing for changing trends (do you notice any, e.g., in customer behavior, industry needs, legal regulations, etc.)?
Our industry is defined by very strong legislation, also in Poland.
The European market as a whole is already very regulated and saturated and most of our neighboring markets have increasingly restrictive regulations that do not translate into sales opportunities in the retail segment. Online market currently offers greater space for development and this is one of the trends that Promatic focuses on – we want to deliver products to the online sector in Poland and other European markets.
But regulatory restrictions and differences are not the only challenge, players’ preferences are changing too and we want to follow them by modifying the ergonomics of the machines following waving popularity of games, and user behaviors, which is why we constantly develop new products, providing new, engaging content that is both safe and compliant with Responsible Gaming policy. It is our highest priority to deliver safe products, our production process is always well-thought-out from the early design stage to publishing aspects, ultimately leading to the certification of our products according to the highest European standards.
It is difficult to say which market is easier as they differ a lot. On the other hand, despite discrepancies, our diverse product offer and ability to adapt to specific market requirements allow us to operate in many regions with changing regulations.
You were nominated in four categories for the EiGE awards:
- Best iGaming Supplier > Promatic Group
- Best iGaming Product > Miss Joker Show (Promatic Group)
- Best Game Developer > Promatic Group
- Best Emerging iGaming Company > Promatic Group
From what we see in the results of the first stage, you have a chance in several categories. Winning in which category would make you the happiest, and why?
We proudly received nominations in four different categories and in each of them we were among the finalists, which makes us very happy. The categories are very diverse, and the nominations in all of them confirm the hard work of all our teams in our organization, show our versatility and motivate us to continue the good work. The nomination in the Best Product category is certainly very important to us, we know that Miss Joker Show is very well received by players in many markets, but of course we keep our fingers crossed for any award in any category.Each will make us equally happy.
Engagement vs. Responsibility – will you be discussing this at the congress? What is your opinion on the topic, and how does Promatic approach it?
All aspects of Responsible Gaming are always significantly important to us. We adapt the policies already at the design stage of our products. We want our games to be engaging, but at the same time not to extend any negative patterns, so we implement a number of features and mechanisms to our products to be fully compliant with principles of Responsible Gaming.
During the European Gaming Congress, Promatic representatives: Maciej Makuszewski – Head of iGaming and Luka Oblak – Product Manager will present a very interesting workshop showcasing how to capture such balance between user engagement and policies compliance. The presentation ‘Mastering the Art of Balanced Slot Development’ – we kindly invite all the attendees of EGC to participate.
As we approach the final quarter of 2024, it’s a good time to start reflecting on the year.
What are your plans and goals for Q4 and the upcoming year, 2025? What challenges do you foresee?
Although it is still too early to sum up, this year was very successful for us – we managed to complete many key business projects, we keep developing our online product, receiving new relevant certifications and we would like to maintain this trend. In the coming months, we plan to expand to new markets and grow our team of experts. We also focus on the development of new technologies, we expand the retail network while focusing on further development of the online product. We concentrate a lot on diversifying our product offer, which will certainly be much wider next year.
EGC is not the only conference where we can meet you at industry events in the near future. Can you share any plans in this regard?
Industry events are an important platform enabling valuable discussions and meetings. This week we are participating in SBC in Lisbon, we will also be at iGaming in Malta.
Next year, we are exhibiting at ICE 2025 in Barcelona and warmly invite you to visit Promatic Group’s stand. All the above events are very inspirational as we are committed to following trends, developing know-how and new technologies in gaming, and exchanging experiences with industry experts, which certainly contributes to our development.
Piotr Fedak – BIO
PIOTR FEDAK
Chief Operating Officer of Promatic Group
Actively working in the gaming industry for over 20 years.
Associated with Promatic Group for most of his professional career, solely involved in operational processes.
He held the positions of Operations Director and Managing Director, supervising operations on domestic and global markets, also managing introducing innovations.
In 2023, he took the position of the CEO of the company, leading and managing the organization in the scope of operational and strategic processes.
Promatic Group’s iGaming Director, Maciej Makuszewski, and Product Design Manager, Luka Oblak, will be presenting a workshop at the European Gaming Congress on ‘Mastering the Art of Balanced Slot Development.
Join us in Warsaw and meet the Promatic Games Team in person:
The post Promatic Group: Pioneering Innovation in Slot Gaming for Over 25 Years appeared first on European Gaming Industry News.
Conferences in Europe
The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload?
As the iGaming industry rapidly expands, so too has the frequency of events, summits, and conferences held worldwide. While some within the industry have expressed concerns over the seemingly endless cycle of iGaming conferences, many organizers are now strategically responding by integrating multiple industry sectors into single events. This shift could mark a new era where iGaming conferences are not just more numerous but also more impactful, driving sustained growth and collaboration across the industry.
An Industry on the Rise
The iGaming sector has seen phenomenal growth in recent years, with new regions regulating online gaming, an influx of advanced technology, and changing consumer behaviors. Conferences are a direct reflection of this growth. In response to an industry that is evolving at breakneck speed, these gatherings allow professionals to stay informed, network, and showcase innovations in a competitive, fast-paced market. According to recent reports, 2024 has maintained a similarly robust lineup of conferences as seen in 2023, indicating a steady demand for these industry forums.
Consolidation: Bringing Multiple Industries Together
One of the biggest shifts in recent years has been the move towards event consolidation. Instead of organizing niche, standalone conferences, major event organizers are combining multiple related industries under one roof. For example, some organizers have extended their conferences to cover related fields such as emerging technologies, fintech, and affiliate marketing. This integrated approach creates a unique space for professionals across interconnected sectors to gather, learn, and share insights. This evolution aims to streamline event schedules while providing a more holistic experience for attendees.
Consistency in the Number of Conferences
While some expected the number of iGaming events to decrease in 2024 as the industry reaches a more mature stage, the calendar has remained steady with a full slate of global conferences. Sources highlight extensive lists of major iGaming conferences for the year, covering multiple regions and themes, from regulatory updates to technological advances and new market opportunities. This consistency signals that the demand for these conferences remains high, suggesting that attendees continue to find value in them as essential business and networking platforms.
Why More Conferences Might Actually Be Beneficial
The prevalence of iGaming conferences can be viewed positively when considering the growth trajectory of the industry. These events provide valuable exposure for startups, facilitate knowledge sharing, and foster collaborations that might not happen otherwise. For industry veterans, they’re an opportunity to reconnect, reassess strategies, and stay informed about the latest trends. For newcomers, conferences offer a way into the industry through educational sessions, networking, and visibility.
Furthermore, the diversity in conference topics allows professionals to choose events that best align with their interests or expertise. The range of events caters to everyone from affiliate marketers and game developers to regulators and financial specialists. The right conference can provide insight into specific challenges or growth areas, helping companies refine their strategies.
Balancing Act: Growth Without Saturation
While it’s clear that iGaming conferences play a crucial role in the industry, there’s an argument to be made for balancing quantity with quality. Some attendees feel that with too many events, resources and attention can become stretched thin. To counteract this, organizers who offer integrated, multi-industry conferences are not only addressing the issue of event overload but are also creating more comprehensive forums that offer greater value and insight. A well-curated, diverse conference can draw higher-quality attendance and provide a richer experience for those participating.
Conclusion
The iGaming conference landscape in 2024 reflects an industry that continues to expand, innovate, and adapt to the demands of a global, interconnected world. While the sheer number of conferences may be daunting to some, the strategic consolidation of industries within these events speaks to a forward-thinking approach by organizers. The trend toward integrated, multi-focus conferences provides an opportunity for even greater collaboration, allowing the industry to continue thriving. As long as these events evolve to meet the needs of their audiences, the iGaming industry stands to benefit immensely from its vibrant and active conference ecosystem.
The post The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload? appeared first on European Gaming Industry News.
Conferences in Europe
Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024
Soft2Bet is set to make a major impact at SiGMA Malta Europe, focusing on MEGA, turnkey solutions and key speaking engagements from senior executives from 12-14 November.
Soft2Bet, the iGaming industry’s leading turnkey solutions provider, is gearing up to unveil a new format for its MEGA Workshop during 4 closed sessions on 12 and 13 November at SiGMA Malta Europe. After a highly successful MEGA Workshop experience at the SBC Summit Lisbon for more than 250 visitors, Soft2Bet intends to showcase how its solution drives engagement, activity and revenues for Soft2Bet and its B2B partners.
Turnkey solutions and new launches driving growth
Soft2Bet will also unveil its latest turnkey solution, newly-launched gaming engines and casino solutions that are delivering impressive results for partners as they increase player engagement, retention and drive revenue growth in the most competitive iGaming markets. As Soft2Bet continues to expand into new markets, it will provide exclusive insights into its recently-launched partnerships and brands.
Product focus
The Soft2Bet MEGA workshop will also demonstrate how MEGA seamlessly integrates as a standalone solution through an API, providing the best UX to its players, ensuring quick and efficient deployment for operators looking to elevate their platforms.
The results of these efforts speak for themselves, with the group’s Scandinavian brand Betinia reporting strong growth in Q3 2024.
- Denmark: active player numbers increased 129%, deposits increased 213% and GGR climbed 200%.
- Sweden: active player numbers increased 85%, deposits increased 129% and GGR climbed 58%.
Soft2Bet SiGMA Speakers
Soft2Bet’s founder and CEO, Uri Poliavich, will deliver an exclusive Keynote on 12 November at 11:45 where he will update the market on his latest insights.
Senior executives will be joining key industry panels:
- David Yatom Hay, General Counsel, will join a panel discussing the future of player protections in light of potential advertising bans in Northern Europe.
- Yoel Zuckerberg, Chief Product Officer, will lead a discussion on using collectables to enhance loyalty programmes and increase player retention.
Expansion and growth
Soft2Bet is rapidly expanding and holds more than 13 licences across nine different jurisdictions, while launches in Romania (Don.ro) and Ontario, Canada (Tooniebet), and upcoming expansions into Mexico, Greece and Nigeria demonstrate the company’s continued focus on growing its commercial and regulatory footprint.
The post Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024 appeared first on European Gaming Industry News.
Conferences in Europe
Almost 200 Participants Grace European Gaming Congress 2024, as Organizers Already Plan Warsaw Return
HIPTHER, organizer of the European Gaming Congress (EGC) and other renowned GameTech boutique conferences, is thrilled to announce the triumphant success of EGC 2024 and the exciting news of the conference’s return to Warsaw in 2025.
Building on the momentum from its 2023 edition, European Gaming Congress 2024 expanded its program into a multi-faceted, 2-day agenda packed with learning and networking opportunities. Attendance more than doubled to nearly 200 delegates, and all exhibitor spaces sold out.
EGC 2024 brought together the vibrant Polish iGaming market and the broader European GameTech industry for a series of insightful panels, unique networking opportunities, and unforgettable moments. The event educated and connected delegates in a meaningful and constructive way.
Distinguished experts from iGaming, Compliance, Technology, Blockchain, Fintech, Marketing, and Human Capital Management took the stage, offering invaluable insights and hosting workshops on the latest trends and strategies for business growth and success.
In an innovative move to validate expertise and reward continuous learning, all attendees were awarded a Certificate of Professional Distinction for their successful participation in the European Gaming Congress 2024.
One of the event’s highlights was the prestigious European iGaming Excellence Awards 2024, celebrating the best companies and brightest professionals in the European iGaming industry, as voted by their peers. And the winners are:
🏆 𝐁𝐞𝐬𝐭 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Promatic Group
🏆 𝐁𝐞𝐬𝐭 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐋𝐚𝐛𝐨𝐫𝐚𝐭𝐨𝐫𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒: Gaming Laboratories International, LLC
🏆 𝐁𝐞𝐬𝐭 𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: CoinsPaid
🏆 𝐁𝐞𝐬𝐭 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧 𝟐𝟎𝟐𝟒: Miss Joker Show (by Promatic Group)
🏆 𝐁𝐞𝐬𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐢𝐧 𝟐𝟎𝟐𝟒: SOFTSWISS Managed Services
🏆 𝐁𝐞𝐬𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐧 𝟐𝟎𝟐𝟒: Evoplay (Adrenaline Rush)
🏆 𝐁𝐞𝐬𝐭 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐢𝐧 𝟐𝟎𝟐𝟒: Mindway AI
🏆 𝐁𝐞𝐬𝐭 𝐆𝐚𝐦𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Evoplay
🏆 𝐁𝐞𝐬𝐭 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒: Promatic Group
🏆 𝐁𝐞𝐬𝐭 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Evoplay
🏆 𝐁𝐞𝐬𝐭 𝐋𝐢𝐯𝐞 𝐃𝐞𝐚𝐥𝐞𝐫 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: ICONIC21
🏆 𝐁𝐞𝐬𝐭 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐢𝐧 𝟐𝟎𝟐𝟒: N1 Partners Group
🏆 𝐁𝐞𝐬𝐭 𝐞𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐞𝐭𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: DATA.BET
🏆 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒: SOFTSWISS
🏆 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐋𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Xanada Investments
🏆 𝐁𝐞𝐬𝐭 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Superbet
🏆 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Ivan Montik, Founder at SOFTSWISS
🏆 𝐑𝐢𝐬𝐢𝐧𝐠 𝐒𝐭𝐚𝐫 𝐢𝐧 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟒: Gal Ehrlich, CEO at BETER
🏆 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Ivan Kravchuk, CEO at Evoplay
🏆 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐢𝐧 𝟐𝟎𝟐𝟒: Valentina Bagniya, CMO at SOFTSWISS
🏆 𝐁𝐞𝐬𝐭 𝐢𝐆𝐚𝐦𝐢𝐧𝐠 𝐂𝐄𝐎 𝐢𝐧 𝟐𝟎𝟐𝟒: Aleksandra Mouton, CEO at Amarix
The illustrious event was Sponsored by top-tier companies, including:
- Promatic Games by Promatic Group – Platinum & Welcome Meet Sponsor
- Xanada Investments – Main Stage Sponsor
- BET – Badge, Bracelet and Networking Break Sponsor
- NSoft – Pen and Paper Sponsor
- Nordic Gambling – Scandinavian Legal Expertise Sponsor
- RM Legal – General Sponsor
- Gaming In Poland – General Sponsor
- Zondacrypto – Selfie Mirror Sponsor
- Superbet – General Sponsor
- LV Bet – General Sponsor
- PIGBRiB – General Sponsor
The European Gaming Congress has been warmly embraced by both the Polish gaming market and the wider European iGaming industry, solidifying its status as a must-attend event and key meeting point for the industry.
Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, commented: “We are thrilled with the incredible success of the European Gaming Congress 2024, and we are grateful to our esteemed sponsors, participants, and the remarkable Polish Gaming Community who made it possible. We’re excited to announce our return to Warsaw for another year, but stay tuned – we have a few surprises in the works for the years ahead!”.
The #hipthers team is already planning the grand return of the European Gaming Congress to Warsaw in mid-to-late October 2025. Stay tuned for more, and we’ll see you in Warsaw!
The post Almost 200 Participants Grace European Gaming Congress 2024, as Organizers Already Plan Warsaw Return appeared first on European Gaming Industry News.
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