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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters
The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.
Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.
Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.
Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.
Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.
MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.
Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.
Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.
“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”
Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.
The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.
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Chess.com, MOONTON Games, and SNK join the ENC alongside Electronic Arts, Krafton, Tencent, and Ubisoft, to strengthen the foundation of the world’s first international, nation-based competition at this scale
The Esports World Cup Foundation (EWCF) announced the addition of Chess.com, MOONTON Games and SNK for the inaugural Esports Nations Cup (ENC), a landmark tournament where the best esports players in the world will compete for the honor of representing their countries. The ENC introduces national pride to the global esports stage in a recurring format and is the first event of its kind at this scale.
Chess.com, MOONTON Games and SNK join as Official Publishers, alongside Founding Publishers and video game companies EA, Krafton, Tencent, and Ubisoft – the core partners developing the foundational structure of the ENC – bringing with them their iconic titles, global reach, and player communities to enhance the first Esports Nations Cup.
The three new publishers and all forthcoming Official Publishers will co-design qualification paths and competition formats for their respective titles — ensuring integrity, competitive relevance, and a consistent global structure.
The EWCF and its Founding Publishers continue to co-develop the ENC to establish the tournament’s foundational framework, structure, and format from inception, representing a deeper level of strategic partnership and commitment than other publishers.
“By partnering closely with publishers, we can make the Esports Nations Cup truly player-centric, and give players the opportunity to represent their country in the games that define their careers,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “With the seven partners announced so far as close collaborators, we can activate players worldwide and deliver a Nations Cup that feels earned for players and real for fans, and build a stage that national teams can aspire to for years to come.”
As the newest addition to the EWCF portfolio, the Esports Nations Cup builds on the momentum of the Esports World Cup — the world’s largest multi-title esports event — and extends its mission to a new layer of global competition. While the Esports World Cup unites the best clubs, the ENC unlocks a new frontier powered by national identity and regional representation.
The ENC will feature national teams from all major regions – including North America, South America, Europe, Middle East, Africa, Asia and Oceania – competing in both team-based and solo-player formats. A multi-layered qualification model will balance competitiveness and inclusivity: combining global rankings, regional qualifiers, and wildcard entries, including solidarity placements, to ensure a broad and representative competitive stage in every game.
The Esports Nations Cup will debut in Riyadh, Saudi Arabia, in November 2026, before moving to a rotating host model, bringing national esports teams to fans and cultures worldwide. Held every two years, the ENC will provide a dependable structure for players and esports organisations, encouraging long-term investment in national team programmes.
Additional information about the Esports Nations Cup will be released in the coming weeks.
The post Esports Nations Cup Confirms New Official Publishing Partners appeared first on European Gaming Industry News.
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Play’n GO introduces Fangs & Fire, a 5×3 video slot that expands up to 5×7 during features, calling forth two legendary protectors of hidden treasures – the fierce Prowler and the mighty Serpent.
In this world of lingering spirits, every strike of the golden Gong echoes with power. Players can encounter four distinct bonus rounds: the prowling Tiger’s re-spins, the Serpent’s towering reel expansion, and the ultimate Serpent & Prowler Bonus, where the reels unlock row by row until the coveted Mythical Prize comes into view.
Golden Gongs are central to the experience. When aligned, they merge their strength in the Link’n GO feature, instantly awarding rewards. Even when quiet, the Celestial Gong may intervene, scattering blessings across the reels in the form of additional Gong symbols. This interplay of guardians and gongs creates a dynamic rhythm, ensuring the narrative of power, precision, and balance is reflected in the gameplay.
Fans of myth-inspired titles will recognise Play’n GO’s commitment to pairing rich folklore with rewarding mechanics. Much like Legacy of Inca or Legend of the Ice Dragon, this release weaves mythos and feature design into a seamless whole, offering players both spectacle and depth. The Prowler and Serpent stand not only as guardians but as extensions of the game’s core identity – strength and wisdom entwined.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “With Fangs & Fire, we wanted to capture the duality of power and grace. The Prowler’s strikes and the Serpent’s rise each bring something distinct, but together they awaken something truly legendary. Players will sense that energy in every moment of the game.”
Fangs & Fire is set to captivate those drawn to stories of guardians, ancient blessings, and treasures fiercely protected.
The post Fangs & Fire unleashes the guardians of fortune appeared first on European Gaming Industry News.
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Belatra, a leading developer of innovative online slots, is welcoming players back to the American wilderness with Big Wild Buffalo 2 – the follow-up to the runaway success Big Wild Buffalo.
Set on the vast American prairies, surrounded by stone canyons, and majestic mountains, Big Wild Buffalo 2 is a 6×4 game that features Wild Symbols with Multipliers, Free Games and the popular Hot Mode. A moving soundtrack helps build an atmosphere of power, nature, and freedom — steady drumbeats rise with wins.
The Wild Buffalo symbol can substitute for any regular symbol and appears on reels two, three, four, and five. If it lands partially, the reel automatically nudges, and the symbol expands to cover the entire reel. Each time the nudge happens, the Wild’s multiplier by +1. If multiple Wild Buffalo symbols appear, their multipliers are added together. Should a Wild land on adjacent reels, they merge and their multipliers multiply. Additionally, in Free Games the merged Wilds become sticky and remain until the end of the entire feature.
Free Games are activated by three or more Scatters landing in any position. Three Scatters returns eight Free Games, four award nine, five award 10, and hitting six Scatters activates 10 Free Games in Hot Mode. During Free Games, Scatters continue to appear and award additional free spins – the max is 100 Free Games. Free Games also has a global multiplier in play that in standard mode starts x1 and increases whenever a special portal appears: a buffalo emerges from it and boosts the global multiplier by +1. All winnings during Free Games are multiplied by the current global multiplier.
In Hot Mode the global multiplier begins between x2 and x10, and it continues to grow whenever a portal with a buffalo appears on one or more reels.
The Hold-and-Win Bonus triggers when six or more special symbols appear on the reels, including Credit symbols, Donors, Magnets, or Cloning symbols. There are also Extra Bonuses and the Buy Bonus for those eager to jump into the action sooner.
Misha Voinich, Head of Business Development at Belatra, said: “Big Wild Buffalo 2 delivers an unforgettable adventure across the American wilderness that’s enhanced by stunning visuals, thrilling mechanics, and huge win potential. Each spin brings the power and freedom of the wild right to the reels, making it a must-play for both fans of the original game and those just discovering the series.”
The post Belatra grows portfolio with the launch of Big Wild Buffalo 2 appeared first on European Gaming Industry News.
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