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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters

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The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.

Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.

Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

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The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.

Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.

Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

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Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.

“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.

The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.

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EGT Digital to reveal its highly advanced gaming solutions at SBC Summit Lisbon 2024

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EGT Digital is ready to reveal the enormous potential of its products during this year’s SBC Summit, which will be held on September 24-26 in the Portuguese capital. The company’s stand A100 will become a meeting point for operators, players, and industry experts and according to Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, “will be one of the most visited places during the event.”

The company will dive the guests into its enthralling portfolio of casino solutions, currently featuring the 4 popular jackpots Bell Link, Hich Cash, Clover Chance and Single Progressive Jackpot, as well as more than 100 titles on different themes The first instant game in Clover Chance – Burning Hot Instant, will stand out among them. Created in the spirit of classic instant games and inspired by EGT Digital’s well-known eponymous slot series, the latest addition to the bestselling jackpot will catch players’ attention with its numerous immediate rewards and the chance to win some of the mystery jackpot levels.

The visitors will be able to learn more about the iGaming platform X-Nave as well. It will present its 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway, each of which can be part of the turnkey solution or function separately, as they allow integration with developments of third-party providers.
X-Nave’s Sport Product will present its latest novelty: the new Customizable tournament page, which aims to enrich user engagement and simplify navigation. Thanks to it, players will have the opportunity to access relevant information and place bets very easily. The page is divided into different tabs to provide users with all the data they need: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This guarantees that users will enjoy more personalized and engaging betting experience.

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EGT Digital’s CRM Engine will demonstrate many new competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Operators will also have more options to make more detailed player segmentation, as well as an AI/ML chatbot and a new AI/ML module for casino games, which will be selected on the basis of visitors’ behavior.

The Gaming Aggregator will show its enriched portfolio, currently containing over 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from more than 110 popular providers. The variety of casino widgets available to operators is now complemented by a leaderboard widget, which will also be available to the visitors.

X-Nave’s Payment Gateway will introduce its vast array of payment methods, which already includes Open Banking. The guests will also learn more about the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

“It is always a pleasure for us to participate in the SBC Summit”, concluded Ms. Drumeva. “This is among the biggest events in the digital industry, where we have the opportunity to become aware of the latest trends in the iGaming world and, at the same time meet with our valued current and future customers and show them how we can make the results of their business even better.”

The post EGT Digital to reveal its highly advanced gaming solutions at SBC Summit Lisbon 2024 appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite

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EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.

LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.

It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.

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Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.

This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.

“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”

Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.

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Shape Games signs sportsbook front-end services agreement with Paf

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Paf becomes the latest Kambi partner to leverage Kambi Group company Shape Games’ UX and UI services, harnessing Shape Games’ native sportsbook software development kit

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed a long-term partnership with Paf, one of the leading operators in the Nordics.

Under the terms of the deal – delivered via Shape Games’ next generation sportsbook software development kit (SDK) – Paf will gain access to Shape’s full suite of UX development and player engagement services, leveraging Shape Games’ front-end expertise to enhance its user interface and unlock superior product journeys.

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The agreement sees Paf become the latest Kambi partner to leverage Shape Games’ highly customisable front-end technology and extensive customer engagement suite, joining operators including BetCity, betJACK, BetWarrior and Svenska Spel.

Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.

“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”

Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.

“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.

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