Latest News

SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP

Published

1 year ago

September 11, 2024

SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.

SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.

Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”

The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.

SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.

Related Topics:latest-news SCCG Management SCCG NextGen Stephen A. Crystal

Up Next

ZingBrain AI adds game promotion tool and new analytics in latest update

Don't Miss

Edmonton Oilers and Play Alberta Extend Partnership

Celestial Dragon

CT Interactive Launches Festive Slot Collection for Chinese New Year

Published

20 minutes ago

February 18, 2026

Wladimir P.

ct-interactive-launches-festive-slot-collection-for-chinese-new-year

To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.

The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.

The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.

“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.

The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cliff Baty

The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer

Published

20 minutes ago

February 18, 2026

Wladimir P.

the-rank-group-appoints-cliff-baty-as-interim-chief-financial-officer

The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.

Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.

Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.

The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026

Published

20 minutes ago

February 18, 2026

Wladimir P.

nsw:-hospitality-and-racing-strategy-2026-28-and-regulatory-priorities-2026

Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.

It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.

The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.

Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.

Regulatory Priorities 2026

Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.

The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.