Compliance Updates
Google Updates Gambling Ad Policy for Germany

Google has announced significant changes to its Gambling and games policy specifically for the German market. The update, set to take effect on September 25, 2024, introduces stricter requirements for gambling operators and brokers seeking to advertise on Google’s platforms in Germany. This policy revision aims to align Google’s advertising practices with German regulations and ensure compliance with local gambling laws.
According to the announcement, which came exactly one month before the implementation date, only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for gambling products outlined in Google’s Gambling and games policy. The GGL, which translates to the Joint Gambling Authority of the German Federal States, is the central regulatory body overseeing gambling activities in Germany.
This policy update represents a significant shift in Google’s approach to gambling advertisements in the German market. Previously, a broader range of gambling-related services could potentially advertise on Google’s platforms. However, with the new policy, applications from advertisers of online gambling services who do not meet the GGL licensing criteria will no longer be accepted. This change extends to services offering gambling aggregation, such as websites that link to multiple offers from different operators on their landing pages.
The implications of this policy update are far-reaching for the online gambling industry in Germany. Existing certifications for services that do not meet the new criteria will be revoked on the policy’s effective date, September 25, 2024. This revocation will prevent these services from running gambling ads targeted at the German market through Google’s advertising platforms.
To understand the full impact of this policy change, it’s essential to delve into the technical aspects of Google’s advertising ecosystem. Google Ads, the primary platform for advertisers to reach Google’s vast user base, operates on a complex system of policies and certifications. The Gambling and games policy is a crucial component of this system, designed to ensure that gambling-related advertisements comply with local laws and regulations.
The certification process for gambling advertisers on Google involves several steps. Advertisers must first ensure they meet the eligibility requirements for their specific country or region. With the new policy update, this eligibility in Germany will be directly tied to GGL licensing. Once eligibility is confirmed, advertisers must complete an application process, which includes providing detailed information about their gambling operations and licenses.
Google’s policy update reflects the evolving regulatory landscape of online gambling in Germany. The country has implemented stricter controls on online gambling in recent years, culminating in the establishment of the GGL as a centralised regulatory authority. This move towards centralised regulation aims to create a more consistent and controlled environment for online gambling across all German states.
The policy change also highlights the challenges faced by multinational technology companies in navigating diverse regulatory environments across different countries. Google, as a global platform, must balance its business interests with compliance with local laws and regulations. This often results in country-specific policy updates, as seen in this case for Germany.
For gambling operators and advertisers, the policy update necessitates a reevaluation of their digital marketing strategies in the German market. Those without GGL licensing will need to explore alternative advertising channels or pursue licensing if they wish to continue advertising on Google’s platforms. This could potentially lead to a shift in the competitive landscape of online gambling advertising in Germany.
It’s worth noting that Google’s policy update aligns with broader trends in digital advertising regulation, particularly in sensitive sectors like gambling. Regulatory bodies and technology platforms are increasingly focused on ensuring that online advertisements for gambling services are responsible and comply with local laws.
The timing of this announcement, coming exactly 30 days before the implementation date, provides a window for affected advertisers to adjust their strategies. However, given the complexity of obtaining gambling licenses, this timeline may pose challenges for operators not already in the process of securing GGL licensing.
Google’s policy update also raises questions about the future of gambling advertising on other digital platforms. As major tech companies often follow similar regulatory trends, it’s possible that other advertising platforms may implement comparable policies in the German market or other jurisdictions with strict gambling regulations.
From a technical standpoint, the implementation of this policy will likely involve updates to Google’s ad review systems.
The post Google Updates Gambling Ad Policy for Germany appeared first on European Gaming Industry News.
Compliance Updates
Bacta commissioned research shows huge support for seaside arcades led by Gen Z

The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents.
The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.
Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.
72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.
The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.
In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.
The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.
Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.
“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.
“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”
Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.
“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.
“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.
“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”
The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.
Compliance Updates
Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation

The National Betting Authority (NBA) has urged the public to exercise caution and to verify the legitimacy of betting service providers exclusively through the official website: www.nba.gov.cy.
In recent weeks, the NBA has observed a rise in misinformation and the spread of false claims regarding the legality of certain websites offering online gambling services. Of particular concern is the sharp increase in advertisements for illegal online casinos on popular social media platforms. These operators have not obtained a licence to operate within the Republic of Cyprus. Equally troubling is the unauthorised use of images and videos of well-known individuals in such advertisements, without their consent.
The public is reminded that, under Cyprus’ gambling legislation, the operation of online casinos is strictly prohibited. Participation in these illegal activities poses serious risks, including threats to personal and banking data security, as well as potential harm to players’ financial stability and mental well-being.
According to Article 79 of the Betting Law 37(I)/2019:
• Players participating in illegal gambling or online casinos face up to 1 year in prison and/or a fine of up to €50,000.
• Individuals or companies providing illegal gambling services face up to 5 years in prison and/or a fine of up to €300,000.
The NBA urges the public to verify information received through websites, apps, social media posts, or other advertisements before engaging with any gambling services. The official list of licensed online betting providers is available on the NBA’s website.
The post Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation appeared first on European Gaming Industry News.
Compliance Updates
CT Interactive Expands Presence with MGA-certified Game Portfolio

CT Interactive has announced the certification of 20 new games under the Malta Gaming Authority (MGA) regulatory framework, marking an important step in its ongoing expansion across regulated European markets. This certification empowers CT Interactive to offer its premium gaming portfolio to licensed operators throughout Malta and beyond.
The newly certified titles include several standout Buy Bonus games such as Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Hyper Cuber Buy Bonus, Nanook the White Ghost Buy Bonus, 100x Crypto Magic, 100x Fresh and 100x Coffee Hot. These games have demonstrated strong performance internationally and now bring their dynamic bonus features to an even wider audience.
A highlight of the new portfolio is Lucky Clover 10, a refreshed edition of CT Interactive’s most popular slot, Lucky Clover. Featuring vintage-inspired graphics and nostalgic gameplay elements, Lucky Clover 10 delivers a captivating experience that combines classic charm with modern vision.
“Providing new game titles certified under the MGA framework marks a key step in our regional growth strategy. This market demands high-quality, fully compliant content. Our portfolio of Buy Bonus games and refreshed classics like Lucky Clover 10 are ideally suited to meet the local preferences and deliver premium gaming experiences,” said Martin Ivanov, COO of CT Interactive.
This certification reinforces CT Interactive’s position as a trusted provider of regulation-ready gaming content, enabling operators to offer a diverse and engaging portfolio fully aligned with MGA requirements.
The post CT Interactive Expands Presence with MGA-certified Game Portfolio appeared first on European Gaming Industry News.
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