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Optimove Partners with Captain Up and Gamanza
CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification. Optimove is the #1 CRM Marketing Solution used by iGaming and sports betting operators.
More than just gamification, these partnerships seamlessly integrate Optimove’s AI-orchestrated marketing with Captain Up’s industry-leading engagement and gamification platform, and Gamanza Engage’s innovative suite of loyalty and gamification features.
AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration.
iGaming and Sports Betting operators benefit immensely from the powerful combination of Optimove’s industry-leading segmentation and orchestration engine with Captain Up’s and Gamanza’s cutting-edge gamification technologies. Operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement.
Partnerships unlock the following for iGaming and Sports Betting operators:
• Integrated Gamification for Personalization: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synchronized with Optimove. Whether manual or through AI, this allows for precise segmentation and event triggering, leveraging gamification attributes such as level-ups and mission completions. Significantly enhances the efficiency and accuracy of your segmentation with AI, leading to more personalized customer interactions.
• Real-time Orchestration: Brands’ gamification campaigns, executed via Captain Up or Gamanza Engage, are orchestrated and activated alongside all other CRM marketing campaigns. Optimove’s Self-Optimization algorithms empower marketers with real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments, enabling them to deliver relevant messages, offers, and experiences on any channel.
• Holistic Campaign Measurement: Optimove’s scientific measurement and Multi-touch Attribution enable operators to accurately assess the incremental impact of gamification activities on customer and business KPIs.
• AI Optimization: OptiBot assists marketers in discovering which gamified campaigns orchestrated from Optimove can be optimized to drive continuous improvement and maximize the effectiveness of operators’ strategies.
Pini Yakuel, CEO of Optimove, said: “These partnerships are the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
He added that the partnerships represent Optimove’s continued commitment to advancing personalization in player engagement through sophisticated promotional strategies and seamless integration with gamified experiences, fostering deeper brand loyalty and customer satisfaction.
Uri Admon, CEO of Captain Up, said: “The collaboration with Optimove introduces a new era of value creation for our partners. By combining Optimove’s advanced data analytics and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are unlocking new levels of personalized customer engagement. This synergy allows us to offer tailored experiences that drive higher customer satisfaction and retention rates. Captain Up recently won ‘Innovation in Mobile’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our position as a leader in the loyalty industry.
“Together, we are setting a new standard in the industry, providing our clients with the tools they need to reward more loyal and engaged customers. Our platform’s versatility and powerful features enable clients to drive user behavior, increase lifetime value, and enhance customer loyalty.”
Robert Civill, Chief Commercial Officer of Gamanza Group, said: “We’re super excited at Gamanza Engage to have forged this partnership with Optimove. Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification.
“This partnership combines two best-of-breed solutions and allows operators to easily utilize the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization. Furthermore, with Gamanza Engage’s “Boosters” mechanic, Operators have new marketing tools at their disposal, and an alternative to traditional bonuses that reduces cost while driving engagement.”
The post Optimove Partners with Captain Up and Gamanza appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Executives Positive on Current Business Conditions, Cautious on Future Growth Expectations
Overall Balance Sheet Health, Access to Credit Continue to Improve
In the face of slowing revenue expansion, gaming industry leaders continue to hold an overall positive view of the current business situation, with a notable improvement in credit conditions, according to the latest American Gaming Association (AGA) Gaming Industry Outlook.
The majority of respondents (88%) view the current state of the gaming industry as either good or satisfactory. Meanwhile, executives have a more conservative outlook on future business conditions, with respondents split on whether they expect conditions to improve over the next three-to-six months (3% net positive) and many expecting a decrease in customer activity (28% net negative).
“After years of very strong consumer gaming spending growth, expectations around customer activity over the next three to six months have cooled considerably,” said AGA Vice President of Research David Forman. “Still, gaming businesses remain well positioned, with executives touting strong balance sheets and more viewing access to credit as easy than restrictive for the first time in two years.”
Gaming Executive Panel
Since Q1, gaming executives’ sentiment has shifted, with a greater number of respondents now expecting a decline in customer activity over the next three to six months (28% net negative, up from 4% net negative in Q1). Despite this, panelists foresee improvements in overall balance sheet health (34% net positive).
Additionally, more executives reported access to credit as easy (19%) rather than restrictive (3%) for the first time in two years, and fewer cite interest rates as a major limiting factor than in the spring.
Hotel (56%) and food and beverage facilities (56%) continue to be the main and growing focus of capital investment among operators, followed by live entertainment (28%) and casino floor slots (22%).
Meanwhile, gaming equipment suppliers now believe their pace of capital investment and game sales will decelerate (13% net negative).
These expectations are impacted by evolving macroeconomic challenges, with uncertainty of the economic environment vaulting to the top of executive concerns (56%, up from 34% in Q1), followed by state regulatory concerns (31%), and inflationary or interest rate concerns and geopolitical risk (both 34%).
The Current Conditions Index
The Current Conditions Index for Q3 2024 was 97.3, which is consistent with real annualized contraction of 2.7 percent. The Current Conditions Index measures real economic activity in the industry, as measured by gaming revenue, employment and employee wages and salaries.
The Future Conditions Index
The Future Conditions Index, a leading indicator of changes in industry conditions, measured 98.9 in Q3. This indicates an environment in which real economic activity in the gaming sector, after controlling for underlying inflation, is expected to moderately decrease over the next six months (1.1% annualized rate).
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Latest News
GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights
At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore our cutting-edge iGaming solutions. From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.
“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.
GR8 Tech also got recognition at the SBC Awards, scoring Silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.
Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”
GR8 Tech Emphasizes Geo-Specific Innovation and Player-Focused Strategies
At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled “Getting Geo-Specific in Africa: Tailoring Tech for Success.”
The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.
Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, “Average Joe… The Sportsbook Experience for Recreational Customers.” Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasizing new ways operators are keeping casual bettors engaged through a personalized, user-friendly experience.
Expanding Global Reach with Strategic Engagements and Upcoming Events
Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event. Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.
The post GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights appeared first on European Gaming Industry News.
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