Latest News
Noemie Serra Crowned European Dealer Champion 2024 at the 16th Championship in Venlo

The 16th European Dealer Championship, hosted by Holland Casino at its Venlo operation proved to be a hugely popular event, where 37 dealers from 21 European countries gathered to demonstrate their exceptional skills before the EDC judges.
Three days of intense tournament competition culminated in Noemie Serra of Casino de Monte-Carlo being crowned the European Casino Association’s Dealer of the Year. Jamie Cummins from London’s Crown Casino took the runners-up spot, with Asa Ekerot from Casino Copenhagen securing third place.
As well as taking home their trophies, the winner scooped a grand prize of €5,000. The second and third place finishers were awarded €3,000 and €1,500, respectively. In addition to the main prizes, there were another five Skill Challenges, each offering a prize of €500 for the winners, showcasing the diverse talents and expertise of the competitors.
- Best Mathematician: Jamie Cummins, Aspinalls
- Best Chipping: Tsvelan Kritonov Yanchev, City of Dreams Mediterranean, Cyprus
- Best Cutting Chips: Noemie Serra, Casino de Monte-Carlo, Monaco
- Best Pushing Stacks: Stefano Samperi, Casino Malta
- Best Card Handler: Marco Skorjanic, Casino Innsbruck, Austria
The finals, which followed intense national heats, brought the crème de la crème of Europe’s casino dealing professionals to Venlo for the skill-based competition to demonstrate their astute decision-making, lightning-fast reflexes, and seamless ability to balance chip management, mathematics, and engaging social interactions.
The dealers were evaluated by a dedicated panel of impartial international judges, each an experienced professional dedicated to maintaining the highest standards in the gaming industry. The EDC jurors played a vital role in evaluating participant performances, thoroughly examining game control, communication, and technical skills.
Erwin Van Lambaart, Chairman of the ECA, said: “It has been a huge honour for Holland Casino to host the 16th European Dealer Championship in Venlo. I’d like to thank the team behind the scenes for their tremendous efforts in organising and hosting this prestigious event, and I’d like to thank the event’s sponsors without whom it simply wouldn’t happen. It has also been a great honour to be able to celebrate the amazing craftsmanship of live dealing. This event is a showcase offering a glimpse into the passion, professionalism, and hospitality that define the experiences of guests at our member casinos daily. Our dealers and croupiers must be recognised as the most vital ingredient at the forefront of customer interaction. They are the very essence of the land-based casino industry, and we really have celebrated the ‘best of the best’ in the field here in Venlo. This event gives us an opportunity to honour these skilled professionals, to highlight the remarkable achievements of our dealers and to say thank you for making live casino gaming what it is today.”
Hermann Pamminger, General Secretary of the European Casino Association (ECA), remarked: “This year’s has been a truly phenomenal event. I would like to thank all the sponsors of this year’s competition who made it possible to stage this international celebration of land-based gaming talent. The ECA extends its gratitude to these leading companies from the European gaming industry for their continued commitment to the European Dealer Championship, ensuring its success and growth into the future.”
The winner, Monaco-born Noemie Serra, said: ‘Being a croupier is the best job in the world. I am so thrilled to take home the top prize. I came through the dealer school for Société des Bains de Mer de Monaco in 2018 and have worked there ever since. It was an honour to represent them in this competition. My father also works as a dealer for SBM, so I suppose you could say that being a croupier is in my blood. The tournament has been intense and exhausting, but all the competitors have been so supportive throughout the event.’
Runner-up Jamie Cummins of Crown London said: ‘It is a huge honour to finish second in this prestigious event. I’ve loved every second of the event and my time with the other dealers. Since starting out at Genting Casino in Luton, it has always been a dream of mine to work in Mayfair, which I achieved with Aspinalls and Crown. Doing so well in this competition is right up there, though. I was at the tournament in London a few years ago, which was an outstanding event, but this one has topped even that. I’d advise any croupier anywhere in Europe to have a go at this dealer championship. It’s an incredible experience.’
Second runner-up Asa Ekeret from Casino Copenhagen added: ‘I’m thrilled to have been recognised at this event. It has been tiring and gruelling, but just as in my job in Copenhagen, the other dealers have been amazingly supportive and encouraging. We’ve picked each other up and kept each other going. It’s been an amazing experience.’
The European Casino Association is excited to announce Grand Casino Lichtenstein as the next distinguished location for next year’s European Dealer Championship 2025, which will run from June 16 to 19.
The post Noemie Serra Crowned European Dealer Champion 2024 at the 16th Championship in Venlo appeared first on European Gaming Industry News.
Latest News
Gaming Corps joins forces with Torrero to boost operator choice and content delivery

Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.
Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.
Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”
Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”
The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.
The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.
Industry Awards
Omnigame celebrates win at SBC Awards Europe

Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.
Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.
Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.
The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.
Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.
“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”
The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.
Latest News
Former Swintt Marketing Manager Michela Pace joins GameOn

Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division
GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.
Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.
The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.
Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.
She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.
Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.
“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.
“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”
Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.
“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”
The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.
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