DraftKings Inc. and ESPN unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings’ No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new “Bet Your Bracket” offering. Account linking is launching ahead of the March Madness men’s and women’s tournaments, which most recently drew its highest viewership in over 30 years. Fans who link their accounts will receive one free month of ESPN Unlimited.

Once live, DraftKings customers can open their Sportsbook app and navigate to the Bet Your Bracket tab to link their ESPN account. After linking, fans who created a bracket in ESPN’s No. 1 college basketball bracket game, ESPN Tournament Challenge, will automatically gain access to a personalized betting experience. Features include wagers aligned with their bracket picks, along with tailored suggestions and additional ways to engage throughout the tournament.

“DraftKings and ESPN share a deep passion for sports and a commitment to enhancing how fans engage with the moments that matter most—especially during the pinnacle of the college basketball season. As we work toward bringing the full DraftKings sports experience together nationwide through our upcoming Super App, DraftKings Sports & Casino, integrating account linking with ESPN is a natural step in creating a more seamless, connected platform for fans,” said Stephanie Sherman, Chief Marketing Officer of DraftKings.

“Account linking creates a level of personalization that no one else in the market can match. The Bet Your Bracket feature during March Madness is just the start. Soon fans will be able to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com, and receive bets and timely promotions based on their favorite sports, teams, players, and fantasy rosters,” said Mike Morrison, Vice President of ESPN Betting & Fantasy.

The ESPN and DraftKings account linking reflects a strategic collaboration that goes beyond a traditional marketing arrangement, redefining how fans engage with sports. This forward-thinking approach is emblematic of DraftKings’ broader vision, including initiatives like DraftKings Predictions, which expands interactive opportunities for fans in states such as California, Florida, and Texas to participate in marquee sports events like March Madness.

Together, DraftKings and ESPN will continue to collaborate to advance a shared commitment to responsible gaming. Customers can visit rg.draftkings.com for tools and resources.

DraftKings Inc. outlined an expanded growth strategy and long-term financial framework, including its participation in what management expects to be a $55 billion to $80 billion 2030 industry gross revenue opportunity. The Company is also increasing deployment of AI across the platform to drive efficiency and operating leverage.

The expected 2030 industry gross revenue opportunity reflects continued state legalization of Sportsbook and Casino, growth in existing jurisdictions, and the expansion of DraftKings Predictions. As a key driver of this opportunity, DraftKings Predictions enables the Company to offer sports event contracts in states without regulated online wagering, expanding its reach to nearly the entire U.S. population.

The Company also announced plans to launch a new Super App, branded DraftKings Sports & Casino, bringing together Sportsbook, Predictions, Casino and Lottery into one seamless, integrated experience through a single account and wallet, with access tailored to each jurisdiction. Phase one of the integration is expected by March Madness, with additional upgrades planned throughout the year. The Super App will leverage DraftKings’ experience and infrastructure operating the No. 1-rated Sportsbook to offer a unified sports experience, available nationwide.

The planned rollout of DraftKings Sports & Casino is expected to enhance DraftKings’ powerful lifetime value flywheel, which is increasingly efficient and supported by its four sustainable advantages in Product, Technology, Trust, and Marketing, and accelerated by AI. As a leading brand in sports, gaming and entertainment, the Company expects DraftKings Sports & Casino to strengthen cross-sell, deepen customer engagement, and optimize unit economics across verticals.

DraftKings expects to achieve at least a 30% Adjusted EBITDA margin in the long term, with potential upside as the Company increases its scale.

DraftKings Inc. announced an agreement with Crypto.com | Derivatives North America (Crypto.com), a global cryptocurrency platform and CFTC-regulated derivatives exchange, to broaden the prediction markets available on DraftKings Predictions. The expansion marks the first player-specific sports event contracts offered on DraftKings Predictions for both the NFL and NBA, extends the platform’s prediction markets offerings, and establishes the foundation for future categories, including politics.

“We’re continuing to build momentum behind DraftKings Predictions by leveraging our expertise across sports and technology and integrating additional CFTC-regulated exchanges like Crypto.com. This collaboration meaningfully expands customer access to trade on sports and a broader range of prediction markets and also reinforces our focus on delivering a more comprehensive and engaging experience as the product continues to evolve,” said Jeanine Hightower-Sellitto, Senior Vice President and General Manager of DraftKings Predictions.

As part of this expansion, DraftKings Predictions adds breadth across sports prediction markets in the states where the product is available, spanning soccer, MMA, golf, boxing, tennis, and the Olympic Games, to complement the existing sports and financial markets provided by CME Group. In addition to the wider scope of sports prediction markets, Crypto.com is expected to support DraftKings Predictions’ introduction of new event contract categories, including culture, entertainment, and politics. Additionally, DraftKings Predictions will integrate Railbird Exchange in the coming months, further strengthening its offering.

“Crypto.com continues to lead the way with innovative collaboration. Connecting with DraftKings, a household name in sports, is an important milestone for us because it allows us to not only expand access to prediction markets in sports, but it grows our distribution to prediction markets on cryptocurrencies, financials, companies, politics, culture, entertainment and beyond. We are thrilled to work with DraftKings, and we look forward to creating an engaging experience together for customers across the country,” said Travis McGhee, Global Head of Predictions at Crypto.com.