Baltics
Lithuania’s Nese enters iGaming with a record sponsorship deal
Nese, Lithuania’s oldest land-based casino operator, has launched Twinsbet – a new iGaming and sportsbook brand with a focus on sports sponsorships. The company entered into a 3-year long, €7.5 million sponsorship deal with the Wolves basketball club and secured the Avia Solutions Group Arena naming rights.
Twinsbet enters the highly competitive Lithuanian market with naming rights to the largest Vilnius indoor arena, title sponsorship of the Wolves basketball club competing locally and in the Eurocup, and celebrity former basketball players, the Lavrinovic twins, as main ambassadors. This sponsorship deal is worth at least €7.5 million for the next three years and may increase to €10 million if certain conditions are met.
Such a sports and iGaming sponsorship deal is among the largest in Lithuanian history. Nese will seek further collaborations with various sports organizations, focusing on both professional and leisure sports activities.
According to Alvidas Paulikas, Nese’s CEO, the company aims for the leading position locally and seeks to become the first Lithuanian operator to expand internationally.
“Twinsbet is centered around the idea that we believe in sports. For this reason, we are heavily investing in and supporting sports, including the Wolves basketball club and the Twinsbet Arena, as well as other collaborations we are currently investigating and are always open to. We plan to support local teams and non-professional sporting activities in new markets that we will enter soon,” says Paulikas.
Andrius Ziauberis, the CEO of both the Wolves basketball club and the Twinsbet Arena, says that the deal with Twinsbet will strengthen both the organization and the entire Lithuanian sports community.
“We are the only top-tier Lithuanian basketball club operating without any support from municipalities, and so this sponsorship deal will pave the way for sustainable growth. Strong teams can inspire generations both on and beyond the court, and this deal builds a solid foundation for an engaging fan experience,” Ziauberis says.
According to the regulator, the total Lithuanian gaming market amounted to €222 million in 2023, a 13 percent increase from 2022. More than 65 percent of the market is online. The total amount wagered exceeded €2 billion for the first time in 2022.
The post Lithuania’s Nese enters iGaming with a record sponsorship deal appeared first on European Gaming Industry News.
Popular iGaming content provider BGaming has made its debut in Lithuania in partnership with casino and sports betting platform Uniclub.
As part of the agreement, Uniclub will add BGaming’s wide ranging portfolio including popular Dice Million, Merge Up and Wild Chicago titles to its line-up of more than 2,000 games.
Uniclub has a rich heritage in the Lithuanian market, opening its first slot machine hall in 2004. Its owner UAB Unigames also runs iGaming website Uniclub.it, which offers slots, live casino and sports betting. UAB Unigames has sponsored Lithuanian basketball team BC Juventus, also known as Uniclub Casino Juventus, since 2021.
This deal builds on notable success in Eastern Europe for BGaming, after it launched in Bulgaria in July and strengthened its presence in Serbia and Romania through the first half of this year.
Olga Levshina, CCO at BGaming, said: “We are thrilled to partner with Uniclub as we continue to expand across regulated European markets. The Uniclub brand is a prominent player in the Lithuanian entertainment space, with more than 20 years in the casino and sports betting arena.
“We look forward to bringing our games to their players’ screens and fostering a strong working partnership.”
Martynas Matulevicius, CEO at Uniclub, said: “We are delighted to add BGaming’s vibrant content to our platform. We strive to continue delivering the best possible gaming experience to our players and with the studio’s memorable titles, we are delivering on this promise.
“Our customers can enjoy further additions as BGaming releases its sizzling summer line-up.”
The post BGaming launches in Lithuania with Uniclub appeared first on European Gaming Industry News.
We are thrilled to announce a new partnership with the swiftly up and coming Spelet.lv, launching Hacksaw’s expansive portfolio of top-tier games on the Spelet.lv platform.
Popular Hacksaw Gaming titles, including Wanted Dead or a Wild, Le Bandit, R.I.P City, and Chaos Crew, are known for their unique user experiences and have captivated players globally. These titles, along with the full portfolio of slots and Dare2Win™ games, are now proudly featured in the dedicated Hacksaw tab on Spelet.lv’s platform. This exciting addition is set to captivate Spelet.lv users across Latvia!
Founded as a trusted online casino and sportsbook, Spelet.lv has been at the forefront of delivering exceptional gaming experiences. Since its establishment, it has continually pushed the boundaries and embraced emerging technologies.
Spelet.lv expressed their enthusiasm about the launch: “Exciting News! We’re thrilled to announce a dynamic collaboration between Hacksaw Gaming and Spelet.lv! Get ready to elevate your gaming experience as we introduce Hacksaw’s innovative and immersive games to the Spelet.lv platform. Together, we’re not just launching games, we’re shaping the future of online gaming, one thrilling experience at a time. Players can look forward to a diverse selection of Hacksaw titles, ranging from thrilling scratch cards to engaging slots, all seamlessly integrated into the Spelet.lv experience. Whether you’re a seasoned gamer or new to the scene, there’s something for everyone to enjoy.”
Marcus Cordes, CEO of Hacksaw Gaming, also shares Spelet.lv’s outlook on this new beginning. “Another strong collaboration under our belts, driving our mission to revolutionise the industry and deliver innovative gaming experiences!”
The post Live in Latvia! Spelet.lv and Hacksaw Gaming Celebrate New Launch Together appeared first on European Gaming Industry News.
Baltics
MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics
HIPTHER, leading conference organizer for Gaming and Technology industries in Europe, is thrilled to announce the completion of a revolutionary 2024 edition for their successful MARE BALTICUM Gaming & TECH Summit series.
The #hipthers brought together in Tallinn some of the best companies and most distinguished experts across iGaming, Technology and Compliance industries between 3-5 June, offering a premium experience of growth and connectivity to local and international professionals.
Relive the Moments – MBGTS 2024 Photo Album
From the Baltic and Nordic Standards to the World: iGaming & Compliance Updates
Day 1 of the Summit was brimming with Compliance updates and insights from panels focusing both on the local standards, as well as keeping up with global compliance trends. Renowned experts debated the the complexities and nuances of the iGaming regulatory landscape in the Baltics and Nordics, offered a concise overview of the complex regulatory frameworks in Serbia, the USA, Spain, Germany, and Estonia, and provided Insights into Market Dynamics, Trends, and Sports Betting Evolution in the Nordic iGaming Landscape.
Furthermore, delegates had the precious opportunity to attend an IMGL Masterclass about Navigating MiCA, EU AI Act, and DSA in the Digital Age.
Exploring Fintech, Blockchain, and the Potential of DAOs in the Gaming Industry
The Summit offered valuable insights on the evolution of financial institutions, exploring the integration of fintech and blockchain and the challenges and opportunities it brings.
Our experts introduced the concept of Decentralized Autonomous Organizations (DAOs) and how they are emerging as a transformative force in the gaming industry, offering new possibilities for community-driven game development, player-owned economies, and transparent governance.
Exploring Digital Engagement: Esports Dynamics, Gamification, Mobile Innovation, AI and Web3
True to its title of Gaming & TECH, the conference delved deep into all matters Tech, ranging from Gaming and the global challenges and opportunities within the eSports industry, the strategic integration of gamification to boost player retention and loyalty in the iGaming sector, and the Digital Services Act and AI EU Act for businesses, to the Integration of Blockchain and Web3 Across Industries.
A specially designed Workshop on Baltic Compliance in Web3, Fintech, and Blockchain offered a deep dive into Estonia, Latvia, and Lithuania’s regulatory frameworks, featuring interactive discussions and case studies.
The Power of Communication: Marketing & Organizational Culture Sessions
The MARE BALTICUM Summit speakers offered insights and ample food for thought for all aspects of Marketing in GameTech, starting from the power collab between SEO and Affiliate Marketing Websites, and highlighting the crossroads between B2B and B2C on the path to commercial success.
Honouring the commitment to offering valuable knowledge across the spectrum of GameTech operations, HIPTHER innovates by adding the matter of Organizational Culture in the industry’s Conference Agenda under the guidance of expert Organizational Culture Designers.
Connecting People in the 21st Century: MARE BALTICUM Networking Sessions
The magical MARE BALTICUM Experience kicked off with a relaxing Welcome Meet in the lavish environment of the Olympic Park Casino on 3 June.
Wellness and balanced nutrition are always a staple at HIPTHER conferences, and this time the Team upped the Game by adding a special Morning Yoga & Mindful Breathing Session from a certified yoga instructor, to open Day 1 with tranquility and focus. The “traditional” Morning Networking Run opened Day 2 on 5 June, also celebrating the Global Running Day 2024!
Delicious vegan meals, snacks, and coffee nourished attendees and promoted networking and bonding over new taste experiences across the lunch and coffee breaks.
Two electrifying networking parties, the Baltic & Scandinavian Gaming (BSG) Awards Ceremony Party featuring an exciting karaoke stage, and the Closing Party, offering a Private Concert, Pizza and Drinks, brought people together and ensured a fun, social, and successful experience for all!
The Future of Gaming & Technology: MARE BALTICUM 2025 and European Gaming Congress
The popular MARE BALTICUM Gaming & TECH Series travels and honours the Baltic States, and will return next year in Vilnius! Stay tuned to HIPTHER Channels for updates!
In the meantime, HIPTHER prepares a new All-Gaming Conference Experience and invites you to the European Gaming Congress (EGC) 2024 in Warsaw on 15-16 October, to discuss and connect over Gambling Industry Compliance, iGaming Innovation, Marketing (Communication, Affiliate, SEO), Organizational Culture, and the Evolution of Fintech and Blockchain.
The post MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics appeared first on European Gaming Industry News.
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