Industry News
Westpac NZ Introduces Gambling Account Block to Support Customers
Westpac NZ has introduced an account block to support customers struggling with online gambling.
Louisa Brock, Westpac NZ Manager Financial Inclusion and Vulnerability, leads the bank’s Extra Care team and says the optional block is something customers have been asking for.
“We know gambling can become an addiction for some people, at which point it can cause significant harm. By introducing the gambling block, we’re empowering our customers to stay in control of their finances,” Ms Brock says.
From 26 June to 25 September 2023, Westpac customers spent $136.8 million with online gambling merchants (compared with $3.2m spent at physical gambling locations in that period). Nearly half of that online spend was with TAB and Lotto, with the remainder distributed among various online gambling businesses.
“While the block only applies to online transactions, our data shows that the majority of gambling spending does take place online. We’ve updated our website to let customers know that the block’s available if they’re looking for support with a gambling problem,” Ms Brock says.
Westpac customers can call the bank or visit a branch to request a gambling block – the block will then be applied to all their credit/debit cards.
When the block is in place, it means a customer can’t use their card for online transactions with gambling businesses (the transaction will be declined). The block doesn’t stop transactions at physical gambling locations, such as casinos or buying a lottery ticket at a retail outfit. Once the block has been set up, it will stay in place for a minimum of three months before a customer can request to remove it.
Ms Brock says Westpac has already had feedback from customers that the block can make a difference.
“In one example, a customer received an inheritance payment of more than $100,000, then over the next 12 days spent more than $15,000 gambling online,” Ms Brock says.
“When the customer was told that we could put a block on their account to help them manage their spending, they jumped at the opportunity. The customer told our team that they were desperate to quit gambling, but found it difficult to control on their own.
“Admitting you have a problem is a really brave thing to do. Letting customers know that the gambling block is available hopefully makes it easier for them to have those conversations with our teams, as well as empowering our people to best support our customers.
“As well as introducing the gambling block, we’ve trained our customer-facing teams to have constructive conversations with customers who may be struggling with gambling. Our people can also work with these customers to structure their accounts to limit gambling spend.”
The introduction of the gambling block is the latest initiative in Westpac’s Extra Care programme of work. Earlier this year, Westpac NZ launched the use of an interpreting service to support customers who don’t speak English, and updated its bankruptcy policy to improve access to basic banking services for Kiwis going through tough times.
The bank has also worked with the Department of Corrections to make it possible for prisoners nearing their release date to open bank accounts, as well as partnered with Oranga Tamariki and advocacy organisation VOYCE – Whakarongo Mai to help young people in state care to get a bank account and access financial education.
“We’re working hard to help improve outcomes for our customers and communities,” Ms Brock says.
The post Westpac NZ Introduces Gambling Account Block to Support Customers appeared first on European Gaming Industry News.
Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
SlotsCalendar, a leading name and tastemaker in iGaming, has announced the second edition of the SlotsCalendar Awards. Winners will be announced during the iGC Malaga event in May 2025.
These awards are rapidly gaining significance in the iGaming world as SlotsCalendar’s steady growth, success, and player-centric mentality represent the community’s interest.
Players have approximately a month to vote between the 10th of April and the 12th of May.
For its 2025 edition, the SlotsCalendar Awards Gala returns to the iGaming Club Conference in Malaga, happening on May 28th. The Awards categories for this year are as follows:
• Game Studio of the Year
• The Slot Everyone’s Talking About
• Star Slot in the Making
• Casino of the Year
• Excellence in Bonus Variety
• Industry Standard in Responsible Gambling
• Live Casino of the Year
• Best Sports Betting Platform
• Best New Casino
• Best Crypto Casino
While the idea of iGaming Awards is not new to the industry, the SlotsCalendar Awards are unique for a simple reason: winners are voted by players from the entire iGaming community.
The uniqueness of these awards makes them particularly important in iGaming. Placing the decision-making strictly in the hands of the player is a fundamental shift in the iGaming community.
SlotsCalendar CEO Viorel Stan said: “It’s truly an honor and a privilege to see how our SlotsCalendar Awards have evolved. Last year’s inaugural edition was a crowning achievement for us. It proved how vast and involved our community is, creating a level of engagement that made us incredibly proud. Being able to return to the iGC and reward some of iGaming’s luminaries in the name of the SlotsCalendar Community is beyond gratifying.”
The post SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025 appeared first on European Gaming Industry News.
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