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Fennica Gaming’s VLT Content Available Now Through IGT’s VLT-Platform

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Fennica Gaming and IGT have agreed on a supply of VLT games on IGT’s platform. This entails that Fennica Gaming’s VLT content selection will reach an entirely new era and makes the games available internationally.

The cooperation starts with Svenska Spel in Sweden and the agreement includes supplying multiple games to approximately 4000 VLTs all over Sweden, with the first game to be released to players now.

“IGT’s open technology has enabled us to supply our VLT games tailored for Svenska Spel’s needs. For us, it has been of utmost importance to listen to the market’s wishes and to share the professional expertise we have within Veikkaus Group,” said Timo Kiiskinen, Managing Director of Fennica Gaming.

“IGT has been the supplier of VLT system and content to Svenska Spel for many years with the current contract extended by another 3 years. Providing world-class content attuned to the specific Swedish player, market and regulations has been our priority throughout. Having worked with Fennica on a number of business opportunities and witnessed the very successful and localizable VLT content of its mother company Veikkaus, it was only natural to sign a cooperation agreement ensuring Fennica VLT content would become available to Svenska Spel initially. We are excited about the collaboration with Fennica and we are certain their content will complement the already successful IGT content available in Sweden,” said Rene Dissing, Account Development Manager from IGT.

“IGT brought us to visit Fennica Gaming to learn about Finnish game development. We were instantly impressed by the Finnish games and how well they would fit into our special retail environment, both to the restaurants and to the bingo and pool arcades. The games are not too casino-like but they are perfectly suited to this particular sales channel, which foregrounds entertainment,” said Joakim Åberg, Product Director Vegas from Svenska Spel.

“Integrating Veikkaus’ WEB-technology-based games into the hardware of the business partner (IGT) demands outstanding technological expertise from us, and that is what we are currently making use of. The localization of the games, i.e., adjusting them to fit IGT’s customer’s needs, and for their legislation and language, is carried out in cooperation both with the parent company and our Game Family partners. On top of that, such a process of integration, together with the introduction of a new game vertical into our selection, is a truly thrilling operation,” said Kirsi Lagus, SVP of Products and Portfolio from Fennica Gaming.

“It is a pleasure to see that the demand for Finnish game and product expertise keeps increasing and extending. We made our way to the selection of an international business partner and got to sign a new kind of significant cooperation deal with IGT. Their customers will now have access to amazing new games, and this is a start for the future collaboration with IGT,” said Joni Hovi, SVP Customers and Marketing from Fennica Gaming.

The post Fennica Gaming’s VLT Content Available Now Through IGT’s VLT-Platform appeared first on European Gaming Industry News.

euphoria lab

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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casino summer campaign

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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