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European Gaming Congress 2024

Compliance Updates

Gaming Americas Q1 2024 Meetup: Balancing Slot Mechanics and the US Legislation Roundup

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HIPTHER’s Virtual Quarterly Meetups for the Gaming industry have officially returned for 2024! The Gaming Americas Q1 Virtual Meetup took place on February 28, featuring an informative panel on Innovating Slot Mechanics, and our staple US Legislation Round-up.

HIPTHER’s Co-Founder, Zoltan Tuendik, hosted the first session about Slot Mechanics, featuring Connor Blinman, Head of Games at Gaming Corps, and Raph Di Guisto, Founder at Silverback Gaming. For the Q1 US Legislation Roundup, the “usual suspects” Martin Lycka, SVP for American Regulatory Affairs & Responsible Gambling at Entain, Bill J. Pascrell III, Esq, Partner at Princeton Public Affairs Group Inc, and Jeremy Kleiman, Gaming Attorney and Member at Saiber LLC, reunited for a session that offered ample insight into the latest regulatory updates in the United States.

The first part of the Meetup primarily focused on the future direction of the gaming industry, including emerging trends in slots and game mechanics, the potential of virtual reality and multiplayer technology in the casino industry, and the game development process. The US Legislation Roundup walked us through the challenges faced by the online gambling industry due to the popularity of unregulated offshore sites, the sports betting industry, the legalization of iGaming in various states, the regulation of online gambling and sports betting, and the future of online sports betting and iGaming services.

 

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Innovating Slot Mechanics: Balancing Novelty with User Experience

Connor and Raph discussed the game development process, highlighting the importance of understanding the target audience, conducting market research, and introducing innovative mechanics. They anticipate a trend towards medium volatility games with increased player engagement. They also discussed the potential of skill-based and personalized gaming experiences, as well as integrating multiplayer technology. The conversation underscored the complexities of the market and the need for continuous innovation. They discussed the challenges of introducing a new feature in the competitive slots game market and the importance of adapting and innovating. They also focused on reducing player fatigue and burnout and adapting to evolving market needs. The discussion ended with a focus on measuring the success of new game mechanics after their release using player feedback and data analysis.

 

Q1 US Legislation Roundup: Online Gambling Challenges, New Markets,Taxation, and Sports Betting Industry

Jeremy discussed the difficulties faced by the online gambling industry due to the popularity of unregulated offshore sites among players in regulated markets. He questioned the incentives for players to switch to regulated sites and acknowledged this as a challenge for both the industry and regulators.The conversation between Jeremy, Bill, and Martin revolved around sports betting, particularly in New York and North Carolina, with a focus on tax rates and policy. The need for investing in consumer protection, innovation, and improved customer experience was emphasized.

Bill Pascrell discussed the challenges and progress of online gaming in various states, including the potential tax increase proposed in New Jersey and the readiness of other states to legalize iGaming. The conversation primarily focused on the introduction of sports betting legislation in various states and its potential impact. The panelists also briefly touched on the possibility of regulating online casino and poker games in Maryland. The conversation emphasized the importance of bringing in interested operators, incentivizing them with bonuses, deductions, and reasonable tax rates.

Bill, Martin and Jeremy had a wide-ranging discussion about the sports betting industry. They highlighted the role of Senator Hoskins and his support for the industry. They also touched upon the public perception of the industry and the need for responsible gambling. The conversation explored the challenges of regulating the Black Market and the potential for increased tax revenue. The group also acknowledged the need for the industry to proactively educate the public about its benefits. Towards the end, they discussed the difficulty of creating a positive narrative around the industry.

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Bill, Jeremy, and Martin discussed the regulation of online gambling and sports betting, emphasizing the need for a balance between industry growth and job creation, and addressing concerns about dysfunction and stakeholder engagement. They also touched on the potential of technological innovation and the risk of entrenched market shares. The conversation concluded with a reminder about the importance of integrity, compliance, legality, and responsible gaming in the industry. The trio discussed the need to respect tribes and engage with them in negotiations. The issue of betting on college sports was raised, highlighting potential risks for players and the need for regulation. The discussion ended with a brief mention of the NCAA tournament and the importance of commercial operators’ support for legislation.

The panel concluded with thoughts on the future of online sports betting and iGaming services. The speakers emphasized the importance of agreements with individual states and the federal government to offer these services. The role of human interaction in understanding stakeholders’ interests and pain points was highlighted, and the potential for legalizing sports betting in California and other states was discussed, while acknowledging the problems with the black market. The need for a more efficient way to engage with tribes and the necessity of regulation were stressed as next steps to drive out the black market.

 

Coming up Next:

Watch the recording of the Gaming Americas Q1 Meetup on HIPTHER TV, and keep an eye out for our next Gaming Americas Quarterly Meetups for 2024!

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Compliance Updates

MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling

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As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.

Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.

The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.

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With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.

Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.

“Working together and not in silos is always beneficial. We learn from each other to be more effective.”

Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”

In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.

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The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.

With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.

The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.

The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.

The post MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling appeared first on European Gaming Industry News.

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Serbia’s ZLF Urges Total Ban on Gambling Ads

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Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.

The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.

For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.

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The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.

Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.

Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.

ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.

The post Serbia’s ZLF Urges Total Ban on Gambling Ads appeared first on European Gaming Industry News.

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Compliance Updates

Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority

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Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.

As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.

He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.

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Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.

He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.

He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.

Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.

He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).

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Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.

“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.

“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.

“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”

Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.

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“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.

“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”

The post Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority appeared first on European Gaming Industry News.

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