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Largest gaming trade show was a galactic success for NOVOMATIC

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This year’s ICE, Europe’s largest gaming trade show, which took place from 6th to 8th February at ExCeL London, was a complete success for NOVOMATIC: With innovative products, state-of-the-art technologies and impressive new products on the largest stand at the ICE, NOVOMATIC set new standards in the gaming industry and received enthusiastic reactions from visitors and technology enthusiasts alike.

Modern gaming solutions for different industries and markets inspired both operators and visitors. The 360° portfolio presented included land-based casino products, AWP gaming machines, casino management systems including biometric access and player tracking technologies, secure cash handling kiosks as well as sports betting products and online gaming solutions that meet the highest standards of technology and quality. In addition, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and LÖWEN ENTERTAINMENT presented their current product portfolios. The wide range of AWP products was presented by NOVOMATIC Netherlands, while NOVOMATIC Gaming UK showed a country-specific portfolio for their segments, including their groundbreaking NovoLive™ Studio.

Spotlight on the Very Important Player X-Perience

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The newly launched V.I.P. X series from NOVOMATIC was the centerpiece of the elegant trade show stand in Black & Gold design. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.

NOVOMATIC also made a real statement for galactic gameplay at this year’s ICE: the world premiere of the exclusive V.I.P. Galaxy™ 2.65 took the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65″ gaming screens and adjustable luxurious seating comfort.

“Our V.I.P. X Galaxy™ 2.65 luxury cabinet has to be experienced – it stands for the combination of high-end comfort and futuristic design. Functionality meets modern gameplay and transports every gamer to new gaming galaxies,” explains Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG enthusiastically.

Gaming highlights took visitors into new spheres

At the centre of the NOVOMATIC stand, the new V.I.P. X Royal™ 1.85 cabinet showcased an innovative product that has already become legendary: the four games of the GODS & LEGENDS™ link. Divine characters transported players to the mythical worlds of Ancient Greece, Egypt, Asia and the Scandinavian Viking Age. The mythically-authentic characters in the live photo corner at the NOVOMATIC stand proved to be an absolute crowd puller. The powerful Viking from Hammer Power™ by GODS & LEGENDS™ Link and Athena Goddess of War™, for Greentube’s iGaming segment, posed for legendary photos with the visitors.

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Another gaming highlight at ICE was Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link. The new multi-game mixes also offered a very special gaming experience – Impera Line HD™ Edition 9 in a new design with additional features and the brand new Superia Games™ Premium 3 mix.

The innovative Superia GOLDEN LINK™ Volume 2 rounded off the presented portfolio and guaranteed an inspiring gaming experience with five new titles and just as many all-time classics. The powerful jackpot XTENSION LINK™ returned as Volume 2 with five new titles and thrilled with NOVOMATIC classics such as Golden Book of Ra™ and Golden Charming Lady™ in their own XL version. The current IMPERA LINK™ Series 2 offers a unique variety of games with a total of 41 games in each category.

NOVOMATIC classics as well as new titles were included in the NOVOLINE™ Interactive Edition X4: From the underwater worlds of Lord of the Ocean™ and Dolphin’s Pearl™ deluxe to the hidden treasures of Book of Ra™ – Temple of Gold™ – this mix of games offered the perfect gaming experience for every guest.

The innovation highlight in the sports betting sector, the NOVOMATIC ActionBook™ Edge 1.43J, heralded the future of sports betting kiosks: more action, more bets, more options, an impressive screen and an attractive design that blends effortlessly into any environment. The “Beat the Champ” challenge was also sporty, with up to 8 people simultaneously competing against Chris Marks, the world table soccer champion. Thousands of visitors jumped at the chance to win – nothing ventured, nothing gained.

Other product innovations on display in the dedicated ETG area included the LOTUS Roulette™ Genius and LOTUS Roulette™ PRO as well as the new high-speed multi-roulette wheel for the Novo Unity™ platform.

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Revolutionary on the booth was NOVOMATIC’s own casino management system: NOVOVISION™ once again presented visionary solutions for the casino requirements of the future based on state-of-the-art technologies that cover all areas of modern casino operations and enable operators to make informed data-based decisions for their business.

The iGaming offering from Greentube, the digital gaming and entertainment division of NOVOMATIC, complemented the land-based portfolio in its own stand area with a constantly growing range of iGaming content, including both NOVOMATIC classics and its own products and developments.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, said: “The impressive demand at the trade show underlines the effectiveness of our development strategy in the areas of hardware, content and international gaming solutions. As an important meeting point for the industry, the trade show is also a valuable platform for exchange. We would like to thank all our employees for their commitment and dedication.“

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “We look forward to establishing the new products on the international markets in the coming months and continuing to present groundbreaking technologies. We proudly look back on highly successful decades at ICE in London and look forward to continuing this success story in Barcelona. Last but not least, we would like to thank our customers and partners for the very positive feedback and good cooperation.

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Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory

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Week 36/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

From golden reels to big money pots and pearls, Swintt’s Big Max games have always pushed the boundaries in terms of what’s possible from a Premium slot – and this month the popular series is back with a major bang in the brand-new release, Big Max Door. Featuring an extra-large 5×4 reel set and 20 fixed paylines, the slot uses the same mix of fruit symbols, BAR logos and lucky red sevens that have become such a hallmark of Big Max games, only this time around a new mystery reveal feature adds an exciting element to base game play.

 

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Relax Gaming, the iGaming aggregator and supplier of unique content, has transported its portfolio of tumbling titles to the Ice Age in The Tumbles. This immersive 6×6 prehistoric-themed slot sees players in with a chance of winning up to 5,000x their stake via lucrative multipliers and a free spins feature. The base game sees snow and ice cover the surfaces, but sunnier surroundings soon appear for the free spins round, with the ice giving way to grasslands, hills, and rivers.

Relax Gaming offers up truly cool gameplay in prehistoric release The Tumbles

 

The new release from MGA Games, a leading provider of casino games for over 20 years, will take players on a journey to the beach of their dreams, immersing them in the beauty of Cancun from the comfort of their own home. Tropical Beach themed reels are filled with fresh fruit and toucans and transport players to a corner of paradise filled with prizes and fun in the sun.

 

The new release from MGA Games immerses players in a world of riches and excitement under the sea. Brightly coloured fish and coral backdrops provide the scenery for this exciting journey that offers plenty of opportunities to win as the reels spin with themed symbols such as sharks, octopus and chests full of coins. The game features the Wild figure, the best ally in this treasure hunt, and the Scatter figure, which will lead the player to a Free Spins screen full of surprises. In addition, Golden Ocean Megaways offers the possibility to buy Free Spins to increase the chances of winning.

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Play’n GO invites players into their hall of mirrors to seek the fabled Mirror Joker and their reflective powers. Players will step foot into this reflective realm alongside the mischievous Mirror Joker with the aim of securing some big wins. Fans of other Joker titles, including games like Fire Joker (2016), Chronos Joker (2019), and Joker Flip (2024) are sure to love this new addition to the iconic series. Mirror Joker ventures into the dazzling world of mirrors where not all is as it seems while some rewards are even more than they first appear.

Play’n GO has fans seeing double with Mirror Joker

 

 

Spinomenal has added Majestic Spirit to its stable of stunning slots. Majestic Spirit is part of Spinomenal’s Wildlife Series that features a 5×3 design set against a backdrop of sweeping valleys and rugged mountains. Players embark on a ride across this wilderness hunting for special symbols to unlock big returns. A Black Stallion symbol represents the Wild and substitutes for any symbol except double symbols, free spins, and bonus symbols. Five Wild symbols on a winning line will pay x200.

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Spinomenal adds Majestic Spirit to its stable of slots

Hölle Games has released “Book of Holla: Bonus Spin”, a new entry in the Holla die Waldfee franchise. This 5×3, 10 payline slot revisits the fairy in her magical forest home while unleashing the power of Book Spins and Bonus Spins! During Book Spins, as well as the usual special expanding symbol, the game adds a progressive collection bar.

 

 

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Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign

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Atlaslive, a B2B software provider delivering high-quality solutions for the iGaming industry, has been shortlisted in all four of its nominated categories for the upcoming European iGaming Excellence (EIGE) Awards 2024. This recognition underscores Atlaslive’s commitment to innovation, excellence, and leadership in the iGaming industry.

 

The nominations include:

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  1. Best Marketing Campaign: Our rebranding campaign has been recognized for its strategic approach and impact, reflecting Atlaslive’s dynamic evolution and our continuous efforts to connect more deeply with our partners.
  2. Best eSports Betting Provider: This nomination highlights our cutting-edge eSports offerings, which are designed to meet the growing demand for immersive and reliable eSports betting experiences.
  3. Innovation in iGaming Technology: At Atlaslive, we thrive on challenges and excel in high-pressure, high-traffic moments. Our peak performance technology, which ensures seamless operations even during the most demanding periods, has earned us a spot in this category.
  4. Best iGaming Supplier: Being recognized as one of the leading suppliers in the iGaming industry is a testament to our comprehensive and scalable solutions, which continue to set new standards for reliability and excellence.

 

The final vote for the EIGE 2024 Awards will take place during the European Gaming Congress, held on October 15-16, 2024, in Warsaw. Atlaslive is proud to attend as an industry leader, contributing its expertise in two key panel discussions:

 

  • The Future of Esports: Opportunities and Challenges – October 15
  • Optimizing Sportsbook Operations for Enhanced Performance – October 16

Atlaslive’s CEO, Maxim Slobodyanyuk, commented, “Our success is built on a foundation of relentless innovation and a deep understanding of the iGaming landscape. Every solution we develop is designed with our partners’ growth and success in mind, ensuring they have the tools they need to thrive in a competitive market. These nominations validate our strategic direction and the trust our partners place in us. We’re not just reacting to industry trends; we’re actively shaping the future of iGaming. By staying ahead of technological advancements and continuously refining our offerings, we aim to lead the industry in delivering exceptional value. Our vision is clear: to be the go-to partner for businesses seeking not only cutting-edge technology but also a collaborative and forward-thinking approach to long-term success.”

Join Atlaslive as the company shares insights and shapes the future of iGaming.

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