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ITL’s Age Check Solutions Attract Big Crowds at ICE London

Published

2 years ago

February 16, 2024

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Innovative Technology (ITL) took part in the last ICE to be held in London last week which attracted huge crowds from the gaming industry before the show moves to Barcelona in 2025. The Innovative stand was right opposite the Consumer Protection Zone which was a key theme at the show, with both their traditional cash handling equipment and latest biometric technology ranges on display.

Marcus Tiedt, Director of Sales & Marketing at ITL, said: “By far the most crowd-pulling solution on the stand was our AI-powered biometric age check technology which provides the gaming industry with a robust tool to prevent underage gambling and safeguard vulnerable players. The industry, government, operators and manufacturers are all committed to ensuring player protection and it was great to demonstrate at ICE how accurate age verification can play a key role. We showed how easy and intuitive it is to receive alerts via a tablet or mobile device whenever someone potentially underage or even self-excluded is trying to play a machine or access an age restricted area at multiple touchpoints.”

Dr Andrew O’Brien, Biometrics Product Manager, said: “Major UK OEMs including Inspired and Reflex have already successfully installed our ICU Lite age verification solution into their gaming cabinets so it was fantastic to see some of them demo this fully integrated on site at ICE. We were also pleased to show a team of compliance and local authority officers our solutions following their visit to the GBG (Gambling Business Group) stand which demonstrated ICU Lite working in an Inspired machine. A key advantage of our technology is that customers only need to pay for the hardware with unlimited age checks at no extra cost. No matter how many age checks are performed, the cost remains the same, making this an affordable solution with a quick return on investment, especially when compared to a subscription service. Plus it’s a completely offline solution meaning all processing is done locally making our solution faster, readily accessible even with no or poor internet and with no privacy issues to worry about either.”

ITL also had a section of their stand dedicated to their traditional cash handling equipment that includes note and coin validators and recyclers which have been used by the gaming industry for over 30 years.

Marcus said: “It was great to show ICE visitors our latest devices for secure cash transactions including the NV4000 and new coin elevator module for the SMART Coin System (SCS). The NV4000 mixed denomination multi bill recycler is ideal for change and redemption terminals, boasting larger recycling capacities, meaning fewer refills and improved machine uptime. Combining the NV4000 with the new elevator module for the SCS, not only can we provide a complete payment solution for both notes and coins, but we can also minimise the gap between coin entry and exit points, improving accessibility and the overall customer experience.”

Marcus added: “There was a real buzz on the stand this year and our team are excited to follow up on all the positive conversations that took place to ensure our gaming customers have the best possible cash validation and age estimation solutions in place. We are proud to be a long-standing supporter of ICE and look forward to celebrating our 30th year exhibiting in Barcelona in 2025.”

Buffalo Bonanza Hold & Win

ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series

Published

48 minutes ago

April 30, 2026

Wladimir P.

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New release follows Buffalo Wild Collection and includes Hold & Win jackpots and a Bonus Buy option.

ICONIC21 has launched Buffalo Bonanza Hold & Win, a new online slot and the second title in the supplier’s Buffalo series following Buffalo Wild Collection.

The game is set on a prairie-themed backdrop and features up to 1,024 ways to win. ICONIC21 said the Free Spin round removes lower-value symbols from the reels, leaving only higher-value symbols in play.

The slot also includes a Hold & Win mechanic triggered when gold coins land and lock. ICONIC21 said the feature builds multipliers and coin values toward one of four jackpot tiers: Mini, Minor, Major or Grand.

Buffalo Bonanza Hold & Win has a maximum prize of 10,000x stake and includes a Bonus Buy option to access bonus rounds. The release adds to ICONIC21’s slots line-up alongside its live casino, virtual, instant game and RNG table game portfolios.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Buffalo Bonanza Hold & Win is built around a clear idea of stripping everything back to what matters most. The game’s Free Spin round does exactly that, putting the focus on the symbols with the highest potential.

“The Hold & Win feature then adds a second layer of engagement, turning the session into something more rhythmic as multipliers accumulate, and the jackpot tiers come into play. It’s a title with real bite, and we’re confident it will perform strongly for operators seeking to add a high-impact slot to their lobby.”

The post ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Booming Games

Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe

Published

48 minutes ago

April 30, 2026

Wladimir P.

booming-games-secures-strategic-partnership-with-casino-portugal-to-accelerate-growth-in-southern-europe

Booming Games, a leading provider of premium gaming content, has announced a strategic partnership with Casino Portugal, one of the country’s most established and trusted online gaming platforms. The collaboration marks a significant step in Booming Games’ continued expansion across regulated European markets.

Through this partnership, Booming Games will integrate its portfolio of certified games into Casino Portugal’s platform, making a selection of its top-performing titles available to Portuguese players. The rollout will include popular releases such as Buffalo Hold and Win Extreme 10,000 and Inferno Fortune Power Hit, alongside newer hits like Greedy for Gold Power Hit, Tasty Bonanza 10,000, Trollfufu Bonanza, and Diamond Hits Trio: InstaStrike.

Casino Portugal, operated by the renowned Estoril Sol Group, was the first licensed online casino to launch in Portugal in 2016 and has since established itself as a leader in the market. Known for its premium user experience, strong regulatory compliance, and entertainment-led approach, the brand continues to innovate through exclusive content and omnichannel engagement strategies.

The partnership reflects Booming Games’ commitment to delivering high-quality, compliant content tailored to local markets, while strengthening its footprint in Europe. As demand for engaging, innovative casino content continues to grow in Portugal, the collaboration positions both companies to capitalise on new opportunities and enhance the player experience.

Lucia Baranda, Head of Partnerships at Booming Games, said: “We are delighted to partner with Casino Portugal, a brand that stands out for its strong reputation, premium positioning, and commitment to innovation. This collaboration represents an important milestone in our European growth strategy and allows us to bring our engaging content to a wider audience in Portugal.”

Tiago Sousa, Casino Manager at Casino Portugal, said: “We are excited to welcome Booming Games to our platform. Their portfolio of high-performing and visually engaging titles aligns perfectly with our commitment to delivering premium entertainment experiences to our players. We look forward to a successful partnership that will further enrich our offering.”

The post Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Betano signs sponsorship deal with Argentina national football team

Published

13 hours ago

April 29, 2026

Wladimir P.

betano-signs-sponsorship-deal-with-argentina-national-football-team

Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

More relevant data as follows:

Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.

The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.