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Record 68 Million Americans to Wager $23.1B on Super Bowl LVIII

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A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.

With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:

42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.

Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.

“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”

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Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.

During Super Bowl week, Miller will be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL running back, and current Fox Sports Big Noon Kickoff host Mark Ingram II to speak with media about the expansion of legal sports betting and the importance of responsible play.

“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.

Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.

Background

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38 states and Washington, D.C currently feature live, legal sports betting markets.
More than two-thirds of American adults (67%, 164M) live in a live, legal sports betting market.
AGA’s Have A Game Plan.® Bet Responsibly.™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.

Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

Industry Awards

More awards for ProgressPlay

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In the high-stakes world of iGaming, where innovation is the currency of success, ProgressPlay has once again proven its mastery, not once, but twice. The news has rippled through the industry like an electric current: ProgressPlay has been shortlisted for the prestigious EGR Awards 2025 in not one, but two fiercely competitive categories; Bingo Supplier of the Year and White Label Partner of the Year.

This double honour isn’t just a nod to outstanding technology; it’s a resounding endorsement of their core philosophy; that the future of iGaming belongs to those who empower operators, delight players, and push boundaries without compromise.  These nominations follow hot-on-the-heels of a shortlist spot for “Industry Innovation of the Year” at the SBC Awards Europe 2025.

The journey to this moment began with a bold vision: to reinvent bingo for the modern era, having already established a significant position in the international white-label market with over a decade of success.

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While others treated it as a legacy vertical, ProgressPlay saw untapped potential in bingo, a game steeped in community, ripe for innovation. The new bingo platform wasn’t just built; it was engineered to breathe new life into the category.

With data-driven player engagement tools, dynamic jackpot mechanics, and seamless mobile-first design, ProgressPlay transformed bingo from a nostalgic pastime into a growth engine for operators. The EGR shortlist is validation that the dynamic company didn’t just evolve bingo; it redefined it.

In a matter of weeks, ProgressPlay launched over 130 new bingo sites for operators in the UK market alone, showing that immaculate product development and rapid deployment go hand-in-hand.

But the story doesn’t end there. ProgressPlay’s White Label Partner nomination is where strategy meets scale. In an industry crowded with cookie-cutter solutions, ProgressPlay chose a different path, a partnership model that puts operators in the driver’s seat. From customisable loyalty programs to real-time revenue analytics, their white-label standalone platform became the launchpad for ambitious brands to carve their niche.

Marina Nahhas, Head of B2B Sales and Marketing, says: “Our team is delighted that the EGR Awards have recognised that at the heart of ProgressPlay’s standalone technology is its unparalleled flexibility. Unlike traditional white-label offerings, this standalone platform is a true turnkey solution, allowing operators to craft their own brand identity, select their preferred gaming content, and integrate the most effective payment methods suited to their target audience.”

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Behind these accolades lies something deeper, a culture of relentless iteration. Where others see awards, the team at ProgressPlay see milestones in an ongoing mission. Every line of code, every partner success story, every late-night breakthrough has led here.

This ability to fine-tune every aspect of the standalone platform ensures that businesses remain ahead of the curve, delivering experiences that resonate deeply with local players while maintaining a globally competitive edge.

ProgressPlay CEO Itai Lowenstein said: “To our team, partners, and players, this latest double-shortlist is your triumph. But this isn’t a finale; it’s a catalyst. As we prepare for the EGR Awards ceremony, we’re already blueprinting the next leap forward, because in iGaming, standing still is the only true failure. Let’s make it just the beginning.”

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Farming and explosives unite in this quirky new game from Peter & Sons

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Get ready to run for cover as Peter & Sons latest release, Boom Farm, explodes onto the internet on June 19th, 2025.

Set in the deceptively peaceful countryside, this is no simple farming game. The 6×6 scatter-pays video slot hides a dynamite twist—literally. With TNT barrels, Star Bombs, Scatter Pays mechanics and thrilling Cascades, every harvest can explode into serious wins.

Peter & Sons is a game studio that likes to plow its own furrow creatively, and Boom Farm propels the developer’s signature art style and inventive game mechanics to new heights.

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Land eight or more matching symbols to trigger a win, then watch as new symbols drop in to continue the chain. Hidden beneath many symbols are prize-packed Boxes—Wooden, Silver, or Golden—that open with each win or special explosive.

TNT barrels deliver hits to every box on the grid, while the Star Bomb blows them all to kingdom come at once for instant rewards.

Things get even crazier in the free spins round, because boxes don’t reset between spins. That means you get more chances to break them open and collect the rewards. Activate Boosted Free Spins through the Golden Bet or Buy Feature, and only the more valuable Silver and Golden Boxes WILL appear, giving you a better shot at a big payout.

With a max win of 5,000x, Boom Farm is volatile in every sense – exploding with fun, chaos, and playability.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “With Boom Farm, we wanted to deliver a game that feels both cosy and absolutely out of control. It’s a game about blowing stuff up and getting paid for it — and we think players are going to love the ride.”

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Evoplay strikes a darker tone with the launch of Oath of Steel

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Evoplay, the award-winning game development studio, has released Oath of Steel, a moody, battle-driven slot that captures the raw intensity of knights locked in combat beneath storm-filled skies.

Set in a storm-soaked battlefield of iron masks and glowing castle windows, Oath of Steel brings players into a world where survival outweighs glory. With a moody visual style and heavy sound design, the game trades grandeur for grit, delivering a volatile experience with serious win potential.

Oath of Steel features a suite of engaging mechanics. The Wild symbol stands as the highest-paying symbol in the game, doubling as a substitute for regular symbols to support winning combinations. Meanwhile, landing three or more Scatters triggers a unique bonus round, where players select one of five Stacked symbols to boost their chances during Free Spins.

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Adding to the tension, +1 Spin symbols can appear during the bonus mode, extending the round one spin at a time. For those ready to dive into the heart of the battle, a Bonus Buy option offers instant access to the Free Spins feature with a chosen number of Scatters.

Combining bold creative direction with player-focused mechanics, Oath of Steel stands out as a high-impact slot designed to capture attention and keep the reels spinning.

Ivan Kravchuk, CEO at Evoplay, said:Oath of Steel is all about building an atmosphere that sticks with you. We did not want a polished fantasy; we wanted something heavier, more grounded, and sharper in tone.

“From the audiovisual execution to the feature structure, this release was built to immerse and challenge. It is a game that asks players to step into the fight and stay there.”

The post Evoplay strikes a darker tone with the launch of Oath of Steel appeared first on European Gaming Industry News.

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