Latest News
Record 68 Million Americans to Wager $23.1B on Super Bowl LVIII
A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:
42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.
Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”
Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.
During Super Bowl week, Miller will be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL running back, and current Fox Sports Big Noon Kickoff host Mark Ingram II to speak with media about the expansion of legal sports betting and the importance of responsible play.
“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.
Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.
Background
38 states and Washington, D.C currently feature live, legal sports betting markets.
More than two-thirds of American adults (67%, 164M) live in a live, legal sports betting market.
AGA’s Have A Game Plan.® Bet Responsibly.
campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
WinSpirit Gift Shop is a thrilling virtual store where players can exchange in-game currency, called coins, for bonuses and real money.
The Gift Shop is already live on WinSpirit, featuring 170+ exclusive items available for purchase.
How it works
Players can start earning coins immediately after registration. With €50 equivalent wagered in bonus or real money, they will receive 1 coin. Additional coins can be obtained through quests and tournaments.
What can be bought in the Gift Shop
- Free Spins
- Real Money
- Cash Bonuses
- Sports Bonuses
- Combo Gifts
Each item has a fixed coin price. Once purchased, rewards appear in the Bonuses section of the player’s profile and need to be activated. Some items can be purchased multiple times.
The Gift Shop opens at the start of each month and closes at the end. All the unused coins expire at the end of each month. New gifts will also be added to the Gift Shop periodicaly, ensuring the experience remains fresh and exciting for players. At the same time a player will be able to again redempt previously claimed gifts, when a new shop opens.
“We’re thrilled to launch the Gift Shop — it’s a feature that gives players even more value from their gameplay. Our players already love the generous bonuses at WinSpirit — and with the Gift Shop, there’s even more to explore and enjoy. In just a few weeks of testing, over 15,000 players have already given it a try!” – says Oleksandr Kotsenko, Business Development Lead at WinSpirit Casino.
WinSpirit is a trusted online casino with a solid reputation across all major review platforms, including AskGamblers (8.9/10), Casino Guru (8.6/10), and Trustpilot (4.6/5). The platform features over 9,999 games, 24/7 customer support via live chat and email, various responsible gambling tools and exclusive promotions available on the website and social media.
The post WinSpirit Casino Launches Gift Shop appeared first on European Gaming Industry News.
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
The post Kendoo strengthens Hold and Win portfolio with Pig Up appeared first on European Gaming Industry News.
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