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Optimove Selected by 888AFRICA as CRM marketing solution to Accelerate Growth and Elevate Player Retention through Personalization

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Optimove, the leading CRM marketing solution for the iGaming sector, announced today that it has been chosen by 888AFRICA to accelerate its continued rapid growth in the African continent by enhancing player engagement and retention.

Founded in 2022, 888AFRICA is a world-class betting and gaming joint venture part-owned by 888 Holdings plc which operates the 888bet or 888bets brand in the Democratic Republic of Congo, Tanzania, and Mozambique, plus BetLion in Zambia. The company plans to expand across Africa’s regulated online betting and gaming markets. The African gambling market is forecast to reach $6.7 billion by 2030.

888AFRICA will gain several vital capabilities from Optimove’s CRM Marketing solution:

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  • In-depth customer insights: access unified player data to create as many creative player segments as they desire without relying on other teams.
  • Smart Orchestration: 888AFRICA is freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
  • Enhanced marketing attribution: 888AFRICA can measure the incremental impact of each message along the player journey, enabling true multi-touch marketing attribution.
  • Personalization at Scale: 888AFRICA is empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.

“We are honored to have been selected as the CRM marketing partner for 888AFRICA, and we look forward to supporting their foresight and strategic approach in seizing market opportunities,” said Peter Miles, Director of Sales at Optimove. “The 888AFRICA team truly understands the power of loyalty and personalization in every marketing action, particularly in such a competitive landscape. We are committed to ensuring that our tools and capabilities become invaluable assets as we join their team in bringing their vision to life.”

“Our collaboration with Optimove marks a significant milestone in our pursuit of accelerating growth and elevating player retention in the competitive iGaming landscape,” said Christopher Coyne, CEO of 888AFRICA. “As we implement Optimove’s industry-leading CRM Marketing solution, we are confident in the capabilities it brings to the table. Optimove’s expertise in providing in-depth customer insights, smart orchestration, enhanced marketing attribution, and personalization at scale aligns seamlessly with our strategic objectives. This partnership reflects our dedication to delivering unparalleled gaming experiences and achieving our ambitious expansion plans across Africa’s regulated online betting and gaming markets.”

Africa

SOFTSWISS to Present Strategic Advances at Sigma Africa

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SOFTSWISS, a leading technology company in the iGaming industry, announces its participation in Sigma Africa 2024 on 11–13 March in Cape Town, South Africa. This move highlights SOFTSWISS’ continuous expansion and targeted focus on the African market, particularly following its acquisition of a majority stake in Turfsport.

As a convergence point for companies involved or interested in the African iGaming market, Sigma Africa 2024 provides an ideal platform for SOFTSWISS to present its comprehensive product ecosystem. With the integration of Turfsport’s solutions, a recognised leader in the local market, SOFTSWISS  complemented its strong brand in South Africa and is ready to show new opportunities to stakeholders.

Despite its stringent regulatory framework, the African market holds considerable growth opportunities, underpinned by an extensive user base and rapid technological advancements in mobile connectivity and blockchain technology. Moreover, the rising interest in gambling within the region adds to its appeal to industry players.

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SOFTSWISS is well-prepared to navigate this market, as evidenced by its recent acquisition of GLI-19 certification for the Casino Platform and the GLI-33 certification for the Sportsbook. These certifications not only underscore the company’s operational capabilities but also streamline the entry process for operators using the SOFTSWISS Turnkey Solution.

Victor Sekushenko, Head of Sales Sportsbook at SOFTSWISS, commented on the participation: “The Sigma Africa event is an excellent opportunity for SOFTSWISS to demonstrate its capabilities in the African market and the innovative potential through the collaboration with Turfsport. Our involvement in Sigma Africa is key to our strategy to grow our presence in South Africa and across the continent.”

Sigma Africa attendees are encouraged to visit Stand 25S to discover the products and services SOFTSWISS offers, including the Game Aggregator, the Sportsbook, and the Casino Platform. With over 15 years of industry experience and an expanded portfolio, SOFTSWISS aims to become an essential technical partner for entities, ranging from startups to established gaming operators,  looking to realise their iGaming business ambitions in the African market and beyond.

 

About SOFTSWISS 

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SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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Africa

African expansion delights BetGames as Skyward enjoys successful tier-one launch

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Leading games provider BetGames has reported an overwhelming response to the African launch of its debut crash game, Skyward, as it continues to strengthen its presence in the South African market.

Following the network launch of the thrilling plane-themed crash game, its reception in the continent has marked a significant milestone for the company’s expansion efforts in the region. A successful introduction in South Africa in partnership with leading operators Betway and Hollywoodbets has returned very encouraging results.

The pair of top-tier brands each benefit from a sleek, branded version tailored to meet the preferences of local players, complete with bespoke, customisable features, as well as the respective operators’ globally recognised logos.

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Both Betway and Hollywoodbets have embraced Skyward as an exciting addition to their content portfolio, providing players with a dynamic experience that has been optimised to ensure lightweight and stable operation, meeting the challenges of markets that prioritise low data consumption.

Additionally, the game incorporates automated promotional tools designed to reward players regularly, further enhancing the gaming experience.

The expansion into South Africa coincides with BetGames’ ambitious growth plans for 2024, capitalising on the momentum generated by Skyward’s launch. The company has already introduced its innovative casino chips feature to the market and has a packed roadmap that includes the release of three Roulette games and the same number of Blackjack Tables over the next 12 months.

The new releases showcase BetGames’ commitment to delivering cutting-edge and unique gaming experiences throughout diverse markets, with branded versions of all new titles available.

James Everett, VP for Africa and LatAm at BetGames, said: “As we continue to witness the rapid adoption of Skyward in Africa, particularly in the competitive South African market, we are thrilled by the enthusiastic response from players.

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“With more South African operators set to join the Skyward family, we anticipate continued success and growth in the region.”

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Africa

Comtrade Gaming Launches its Cutting-Edge Central Monitoring System in Uganda

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Comtrade Gaming, a leading provider of solutions for the Gaming Industry, has launched its cutting-edge Central Monitoring System in Uganda. This ground-breaking development aims to revolutionise the Gaming Industry of Uganda by establishing the NCEMS, National Central Electronic Monitoring System, the System being designed and implemented to vastly strengthen regulatory compliance and foster responsible gambling practices.

With the rapid growth of the Gaming Industry in Uganda, there has been an increasing need for a robust Central Monitoring System to maintain regulatory standards and safeguard players’ interests. Comtrade Gaming’s implementation of the NCEMS is poised to address these challenges by providing prompt and valuable insights into gambling activities across the entire jurisdiction of Uganda, covering all segments and modalities.

Key features of Comtrade Gaming’s NCEMS implementation include:

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In-depth Data Analysis: The system offers extensive and multi-layered monitoring and analysis of gambling activities, allowing the regulatory bodies to identify irregularities and potential instances of problem gambling promptly.

Regulatory Compliance: Comtrade Gaming’s solution is designed to help gambling operators adhere to local regulatory requirements, ensuring transparency and accountability in the industry.

Player Protection: By monitoring player behaviour and betting patterns, the system helps provide support to at-risk players.

Enhanced Security: The monitoring system employs state-of-the-art security protocols to protect sensitive data and prevent unauthorized access, ensuring the integrity of the gambling ecosystem.

Ivan Lah, Director of Systems at Comtrade Gaming, said: “We are excited to introduce our innovative Central Monitoring System to the Ugandan market. With its advanced features and robust capabilities, we believe that our solution will play a pivotal role in promoting responsible gambling practices and fostering a safe and transparent gambling environment in Uganda.”

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“I am extremely impressed with the Comtrade Gaming team and their product and how they delivered the Online Module of the NCEMS. Comtrade Gaming demonstrated outstanding expertise, professionalism, and efficiency throughout the NCEMS implementation. Their attention to detail, ability to deliver high-quality results and deliver the project on time, greatly contributed to the success of our collaboration. I highly recommend Comtrade Gaming’s services to any Gaming Regulator in need of a reliable and skilled Consultant,” Denis Mudene Ngabirano, Chief Executive Officer of the Lotteries and Gaming Regulatory Board Uganda, said.

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