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Fueling Integrity and Innovation: SBC Summit Rio Conference Agenda
The conference agenda for the second day of SBC Summit Rio is set to provide 3,000 delegates with the latest regulatory strategies and cutting-edge industry innovations through the dedicated ‘Integrity & Compliance’ and ‘Innovation’ conference tracks.
The two tracks will run on 7th March during the inaugural betting and gaming event, designed specifically for senior executives interested in the Brazilian market. Hosted at the Windsor Convention & Expo Center in Rio de Janeiro, the Brazil-focused summit will mark the first industry event to take place following Brazil’s highly anticipated regulatory changes. The summit will serve as the ideal platform to discuss key talking points, reflect on the industry’s journey, and hypothesize on its future.
The ‘Integrity & Compliance’ track will provide delegates the opportunity to garner invaluable insights from key industry leaders on Brazil’s rapidly evolving regulatory and compliance landscape. Delegates can expect robust discussions on a variety of subjects such as the clash between state and federal sports betting licenses and optimal strategies to craft successful sports organization partnerships.
The track will also feature a dedicated ‘Integrity Trilogy’, hosted by Magnho José (Director, BNL Data), which will explore topics encompassing how brands can utilize technology to counter betting-related corruption, advancements in diversity, equity, and inclusivity frameworks, and more.
The ‘Crafting the Perfect Partnership: Success Stories in Sports’, panel will discuss the intricacies of operator-sports organization partnerships. It will feature expert speakers Bruno Guilherme (CEO, Viradabet), Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo), Guilherme Guimarães (Founding Partner, Ativa Esporte), Renan Cavalcanti (CMO, Estrelabet), and moderator Fellipe Drommond (CEO, TFW Marketing e Comunicação), as they explore the scope of partnership options available to operators, delve into co-branding and collaborative partnerships, and reflect on the common mistakes and successes witnessed in the industry.
The panel titled ‘The Reality of Municipal Lotteries in Brazi’, will seek to explore the marketing challenges associated with the rise of new state and municipal lotteries across Brazil. It will feature industry experts Ricardo Amado Costa (Vice Presidente, Febralot) and Eduarda Lopes do Espírito Santo (CEO, Intralot do Brasil / SAGA BGI).
The ‘Innovation’ track promises delegates an in-depth analysis of the innovative technologies and strategies pushing the industry forward. Delegates can anticipate discussions surrounding the delicate balance between innovation and regulation in shaping the customer experience, the critical interplay between operators and payment providers when entering new markets, and exploring strategies in selecting the most suitable innovative technology to enhance business operations.
The panel titled ‘Frontliners Do it Better! Discover the Esports Scene in Brazil’, will feature expert speakers Pedro Schmidt (Presidente, Vivo Keyd Stars), Carlos Gama (Vice-Presidente de Games e Esports, ASSESPRO – RJ), Bruno Goes dos Santos (Nobru) (Streamer & Digital Influencer, Co-Founder, Fluxo) and panel moderator Trev Keane (Managing Director/Group Commercial Director, EPIC Global). Together they will explore the esports phenomenon in Brazil, analyze the recent investment from international brands, discuss local franchises, and look at the future of esports in Brazil.
The panel ‘AI Revolutionizing the Future of Betting Products?’, will explore the innovative technology that is set to shape the future of the industry. Expert speakers João Sobreira (Co-Founder, Tipspace), Mateo Lenoble (Regional Sales Director LATAM, Sportradar), and Hugo Llanos (Americas Regional Director, Altenar), will explore technologies such as virtual reality (VR) and artificial intelligence (AI), discuss key strategies in selecting the right innovative technology to aid specific business needs, and how to incorporate technology that is true to a brand’s specific image and target audience.
Rasmus Sojmark, CEO & Founder of SBC, said: “As the first industry event to take place in the newly regulated Brazilian market, we recognize the immense importance of delivering a truly special educational experience that will aid delegates that are either seeking entry or wishing to strengthen their position in the market.
“Integrity, compliance, and innovation serve as key building blocks in creating a strong foundation for this burgeoning market, and we aim to provide delegates with the tools to continue pushing the boundaries of sports betting, whilst still upholding the ethical standards that define our industry.”
Other conference tracks available to attendees include the ‘Leadership’ and ‘Marketing & Affiliation’ conference tracks, both taking place on Wednesday 5th March.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, triumphed in four categories at the European iGaming Excellence Awards 2024.
Held in Warsaw during the European iGaming Congress, the EiGE Awards united iGaming professionals across the region. SOFTSWISS received recognition in categories such as
- Best Customer Service
- Innovation in iGaming Technology
- iGaming Leader of the Year
- iGaming Influencer of the Year.
SOFTSWISS adheres to a ‘player-first’ ethical philosophy, highlighting its dedication to responsible gambling practices. With an 83% customer satisfaction rating, a strong focus on delivering the best player experience, and robust fraud protection, SOFTSWISS Managed Services was recognised as Best Customer Service at the EiGE Awards for the second consecutive year.
SOFTSWISS secured a win in the Innovation in iGaming Technology category thanks to its range of inventive features, including unique Sportsbook bonuses, a risk-scoring tool aligned with responsible gaming practices, and prime network jackpot campaigns, all ensuring players’ engagement and safety. As a result of a recent network jackpot campaign, the average Bet Sum increased by up to 150% within 7 days of winning a jackpot.
Undoubtedly, the company’s achievements and prominent wins would not be possible without the vision and strong commitment of its founder, Ivan Montik, who was recognised as the iGaming Leader of the Year. In its anniversary year, SOFTSWISS entered new markets and niches in online entertainment through acquisitions and partnerships, hired F1 star Rubens Barrichello as Non-Executive Director in LatAm, and became the company providing the richest game portfolio in the industry.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, was named the iGaming Influencer of the Year for setting new trends in iGaming marketing. Valentina revolutionised the traditional approach to marketing in iGaming with award-winning marketing campaigns and in-depth industry reports. Her dedication and professionalism led to SOFTSWISS being recognised as the Brand Idol of the Year in 2023. Under her leadership, the company has taken the top spot in media for over three years in a row, and its brand awareness has grown five times.
Valentina Bagniya summarises: “Every single win or milestone reflects the harmonised work of the talented team and wise leaders. These accolades are our mutual triumph. I want to express my heartfelt gratitude to the industry experts who voted for our company and to SOFTSWISS professionals whose hard work made these achievements possible. This industry recognition will definitely fuel our inspiration to change iGaming for the better.”
SOFTSWISS invites its partners and clients to book a meeting at stand 2145 at the SiGMA Europe Summit to discuss future cooperation.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Takes 4 Accolades at EiGE Awards 2024 appeared first on European Gaming Industry News.
The success of Bingo Live, the exclusive online product developed by LiveG24 in partnership with Diecimilauno SpA, continues to grow, offering great satisfaction to all operators who have chosen to be part of the network. The latest company to join this successful venture is none other than the renowned Italian gaming operator Snaitech, further strengthening the already impressive lineup of partners in the Italian market.
Snaitech’s entry into the Bingo Live network adds to a list of distinguished operators, including Baldoline, Betpoint, Diecimilauno, Domusbet, Eplay24, Reactive, Four Seven Play, Replatz, Scommettendo, Sportbet, Vincitù, and now, Snaitech. This impressive group of operators forms a solid network capable of offering players increasingly rich and rewarding prizes.
“We are truly proud that a prestigious company like Snaitech has chosen to join our network,” said Fabrizio Frenna, COO of Diecimilauno S.p.A.
“This decision confirms the quality of the product we offer and its great potential. With 12 major operators now part of the Bingo Live network, it has become a key reference point for anyone looking to enhance their portfolio with a new, dynamic product that has already established a significant presence in the online gaming sector.” continued Angelo De Gobbi, COO of LiveG24.
Snaitech also expressed their enthusiasm for the partnership. “Our goal is to guarantee ever-new and engaging gaming experiences,” commented Alessandro Graziosi, Chief Digital Officer of Snaitech. “Joining the Diecimilauno network aligns perfectly with this goal, and we are confident that the addition of this exciting new product will be welcomed by our users.”
Bingo Live is powered by cutting-edge hardware technology provided by LiveG24, ensuring a seamless and immersive live gaming experience for all users. This collaboration with LiveG24 reinforces the network’s ability to deliver high-quality, real-time gaming experiences to players across the board.
The post Snaitech joins the LiveG24 Bingo Network, expanding the exciting Live Bingo offering appeared first on European Gaming Industry News.
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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
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