Central Europe
Sponsors Spotlight: Keeping in Touch with Innovation in iGaming: Meet SYNOT Games at Prague Gaming & TECH Summit 2024
Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen everyday, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!
In this Sponsors Spotlight Interview, the #hipthers introduce SYNOT Games, Lanyards Sponsor of the Prague Gaming & TECH Summit, and catch up with SYNOT’s Head of Account Management, Jan Sipovsky, on iGaming innovation and the secret to industry success.
Dear Jan, thank you for joining us for this interview, we are delighted to host you! Can you please introduce yourself, providing our readers with a glimpse into your personal background and your role at SYNOT Games?
Hello dear readers. It has been nearly 20 years since I packed my bags and moved to the UK, where I started as a young enthusiast studying and later working in a field of management. Throughout my career I have moved through several industries, eventually anchoring in gambling. First as a part of the team preparing and organizing the launch of the Hippodrome Casino in London, which left a positive mark on me and this was a moment when I realized this is something I want to do until the end of my life. As the years passed and my experience expanded in various fields of gaming, I was approached by my colleagues from SYNOT Games with a humble request to share my know-how and join their team; and here I am, looking after over 140 unique games from our production, 200 clients, 1500 casinos and leading and mentoring team of 16 beautiful people from various countries which is continuously growing and expanding.
Now, let’s dive into SYNOT Games. Can you share with us an overview of the company’s operations and offerings? Additionally, are there any recent achievements or milestones that SYNOT Games is particularly proud of?
SYNOT Games is a young, dynamically growing company with a lot of drive. I always tell people that it is the most amazing business you can be in, considering none of your working days are the same – every day is unique and very special. From year to year our team expands significantly. At the moment there are four internal game developing teams dedicated to the development of the slot games for our online division, a team of professional sales representatives, account managers, compliance officers and many other developing teams taking care of our internal CRM systems and data warehouses.
From last year we added a team of table game developers, a team of retention tool developers and we are continuously working on new strategies and products to expand our portfolio and to be as competitive as needed. We have a team of dedicated account managers taking care of various jurisdictions and markets, which is split in two divisions, one in Malta and one based in Slovakia.
SYNOT Games has more than 30 years of experience in gaming, constantly keeping in touch with innovation; according to your experience in the company, and from your position as Head of Account Management, what is the “secret sauce” for SYNOT’s continuous success in the competitive iGaming industry?
We strongly concentrate on creating strategies before targeting any particular market, through thorough analyses and planning. Our vision is to be a significant, strong and valuable partner to our stakeholder in all regulated markets around the world. I do not know if there is any “secret sauce” to the success of our business, but one thing I can tell you for sure, proactive approach to business is a must, and surrounding yourself with people who have drive and willingness to learn is second must. Once you have all the tools, willingness and people who believe in your vision, it is like spreading butter on a piece of bread. Therefore my only advice would be: “Grow your people and your people will grow your business.”
In the company’s latest news, we read about SYNOT Games’ partnership with Euro Queen in the Czech Republic. What does this partnership entail, and what are the company’s goals and strategic plans for the Czech gaming market? How do these align with the current industry trends and regulatory landscape?
We value every partnership. Each and every client is being treated with the same respect. When it comes to our business partners, we all bring different expertise to the table and we all participate in our mutual success. It is very important that each and every partnership is treated with utmost respect and professionalism. We always bring to the game a valuable analytical approach and we create a unique strategy based on our clients vision and preference. It is not any different with the Euro Geen.
In terms of the Czech Market, it is not less or more important than any other market we supply our games to. Even though it is the Czech market where the story of SYNOT started, throughout the past 30 years we managed to leave a visible mark also in many other markets, not only in the Czech Republic, but Europe with ambitions and amazing plans to submit applications for the licenses in all US regulated states and Ontario.
When it comes to the Czech regulation and challenges these days, I must admit it is not very new to us, as we tackle more than 40 jurisdictions with various regulatory changes and adjustments, which brings weekly if not daily new requirements. All we must do is to be highly organized and proactive.
On the other hand, correct and insightful regulation is vital for any government’s vision to tackle black, illegal and dodgy businesses within the gaming industry, and also to secure steady and regular income for the state. Regulation shouldnt be done with a vision of eliminating gambling entirely and should be done together with operators in order to prevent players from playing elsewhere in unregulated markets, thus securing absence of income.
Considering SYNOT Games’ role as a Sponsor of the upcoming Prague Gaming & TECH Summit and your participation, what is your message to the iGaming companies and professionals attending the summit? How can SYNOT contribute to their success in the Czech market and beyond?
SYNOT brings to each and every of our partner’s valuable expertise of the market, creates the strategy and follows the vision. We believe these are the main building blocks of any successful business. My message to all participants at the Prague Gaming & Tech Summit is simple and maybe clique: “where there is a will, there is a way.”
Have a wonderful summit experience all.
Jan
Thank you, Jan, for providing us with valuable insights into SYNOT Games’ successful journey, and the company’s role in the Prague Gaming & TECH Summit. We look forward to meeting you in Prague, and appreciate your time in sharing your perspectives with our readers!
Meet Jan Sipovsky and the rest of SYNOT Games delegates at Prague Gaming & TECH Summit 2024! Secure your tickets now and get ready for an exciting event!
Wazdan has continued its European growth strategy by entering the Austrian iGaming market through a new partnership with win2day, the country’s only licensed online casino operator. The move represents a significant milestone for the developer as it strengthens its footprint in regulated markets across the region.
The agreement will see a selection of Wazdan’s most recognisable titles made available to Austrian players, including 9 Coins
, Hot Slot: 777 Cash Out, and Mighty Wild: Panther. These initial releases mark the beginning of a broader rollout strategy aimed at steadily expanding the studio’s presence on the platform.
Gradual Rollout Strategy
Following the initial launch, Wazdan plans to introduce one new title each month to the win2day portfolio. This phased approach allows the operator to continuously refresh its offering while ensuring each addition aligns with player preferences and market demand.
By focusing on quality over volume, the partnership is designed to enhance player engagement through carefully selected content that combines strong visual appeal with innovative gameplay mechanics.
Bringing Signature Features to Austria
In addition to its established titles, Wazdan will introduce Austrian players to its suite of proprietary features that have become central to its brand identity. These include Hold the Jackpot, Cash Infinity, Collect to Infinity, Sticky to Infinity, and Cash Out.
These mechanics are designed to increase player interaction and extend gameplay sessions by adding dynamic elements and customizable experiences. As operators increasingly seek differentiated content, such features play a key role in enhancing retention and overall player satisfaction.
Partnering with a Trusted Operator
win2day is operated by Austrian Lotteries, a long-established organization with more than four decades of experience in the market. As the sole licensed online casino operator in Austria, win2day holds a unique position, combining strict regulatory compliance with a strong reputation for responsible gaming.
The collaboration brings together Wazdan’s expertise in game development with win2day’s established market presence, creating a partnership focused on delivering high-quality and secure entertainment to players.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Entering the Austrian market with win2day is a significant milestone for Wazdan and a rewarding step in our continued European expansion. Partnering with a trusted, long-established operator allows us to deliver the quality user experience we are known for to a new audience.”
Georg Wawer, Managing Director of win2day, added:
“As Austria’s only licensed online gaming operator, we are committed to offering a carefully curated portfolio of high-quality games. Partnering with Wazdan allows us to combine engaging gameplay with the highest levels of safety and responsibility.”
Strengthening Regulated Market Presence
As the European iGaming landscape continues to evolve, expansion into regulated jurisdictions remains a key priority for leading developers. Wazdan’s entry into Austria highlights its commitment to sustainable growth through strategic partnerships and compliance-driven market entry.
By aligning with a trusted operator and delivering proven content alongside innovative features, Wazdan is well-positioned to establish a strong presence in the Austrian market.
The post Wazdan strengthens European foothold with Austrian market entry via win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg
Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry
The innovative iGaming studio Peter & Sons, based in Barcelona, has enhanced its presence in Europe by entering a new partnership with erwin, the virtual slot platform of Staatliche Toto-Lotto GmbH Baden-Württemberg, a prominent and well-established gaming operator in Germany.
Established in 1948, Staatliche Toto-Lotto GmbH Baden-Württemberg has earned a solid reputation for dependability, integrity, and creativity in Germany’s regulated gaming industry. The operator is key to the nation’s lottery landscape and is enhancing its digital entertainment services with authorized online gaming products. Since 2023, Staatliche Toto-Lotto GmbH Baden-Württemberg provides virtual slot games at www.lotto-bw.de/erwin. Here, you can explore a diverse range of fun and appealing slots that are refreshed frequently.
Additionally, Staatliche Toto-Lotto GmbH Baden-Württemberg seeks to provide gambling products in its range that cater to the changing requirements of its customers. By doing so, the organization emphasizes trust and safety. Ensuring adherence to measures for the protection of youth and players is consequently a foremost concern.
Famous for its collection of art-focused games, unique characters, and captivating game environments, Peter & Sons has gained global acclaim for advancing the limits of creativity in slot design.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “We are delighted to partner with Lotto Baden-Württemberg, an operator that has earned enormous trust within the German gaming community. Germany represents an important regulated market for us, and working with such a respected partner allows us to introduce our games to a broad audience of players who appreciate high-quality entertainment and distinctive design.”
Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg: “Peter & Sons has developed a reputation for producing visually striking and highly engaging games, and we are excited to welcome their portfolio to our platform. Our goal is always to provide players with diverse, high-quality content, and this partnership represents another step forward in expanding the entertainment experiences we offer.”
The post Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Sportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund
Sportradar Group AG announced a multi-year extension of its data and audiovisual (AV) betting rights agreement with Deutscher Fussball-Bund (DFB), the German Football Association. The rights were originally secured as part of the company’s acquisition of IMG ARENA in 2025.
Under the renewed agreement, Sportradar acquires exclusive data and streaming betting rights for Germany’s prestigious cup competition, DFB-Pokal, worldwide outside of the DACH region, in addition to non-exclusive global media data rights. For the first time in this competition, skeletal data will be introduced to fuel fan engagement products in the same way Sportradar provides for partners including UEFA, Bundesliga and the NBA.
The deal represents the first direct agreement between the parties relating to DFB’s premium cup competition. The new agreement begins at the start of 2026/2027 c and Sportradar will cover all 63 DFB-Pokal matches per season. Sportradar and DFB have previously enjoyed a longstanding partnership including content production and editorial services.
With global Gross Gaming Revenue in soccer betting expected to increase by approximately 50% over the next four years, Sportradar is uniquely positioned to support its clients capture further market share through next generation, hyper-personalized, hyper-immersive experiences.
Sportradar continues to innovate in soccer, combining deep data with proprietary AI technology to create new dynamic betting products such as micro markets and live player markets, which its sportsbook operator clients can leverage to engage customers and generate more revenue.
Moritz Gloeckler, EVP of Rights and Strategic Projects at Sportradar, said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights. With more than five billion soccer fans worldwide, there’s massive appetite for content. Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”
Kay Dammholz, Director Media Rights at DFB GmbH & Co. KG, said: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”
The post Sportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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