Atlantic City
Wazdan Adds to North American Roster with Hard Rock Bet in New Jersey
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further grown in North America following a key partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey.
The deal saw customers of the iconic brand able to enjoy incredibly popular titles such as Magic Stars 3, Burning Sun and Sizzling Eggs, among a plethora of titles.
Wazdan brought its numerous years of experience to the partnership and a strong track record in key regulated states in America with its games consistently performing excellently with players.
It becomes the latest commercial success for Wazdan following recent agreements with BetMGM and Tipico in New Jersey, all of which have been integrated via Light & Wonder’s aggregation offering.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly-rated, easy-to-use online experience to players throughout the state. Beyond Wazdan’s titles, Hard Rock Bet has added hundreds of games to its platform including classic titles, new releases each month and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
“We’re thrilled to partner with a brand as impressive as Hard Rock and deliver some of our top-performing content to its customer base,” the North America and Latin America Head of Account Management for Wazdan, Izabela Slodkowska-Popiel, said. “Our partnership with Light & Wonder has driven us to new heights across North America and we’re confident that this will be another exciting expansion for us.”
“We’re excited to be adding Wazdan’s popular games to our highly-rated Hard Rock Bet platform in New Jersey,” the Casino Senior Vice-President for Hard Rock Digital, Grant Williams, said. “With hundreds of gaming options and engaging promotions like our $1 million-in-prizes Winterfest, Hard Rock Bet is entertaining our players like no one else can.”
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Arpita McGrath
Sporttrade and Birches Health Partner to Launch Responsible Gaming Education and Problem Gambling Resources
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Birches Health and Sporttrade are pleased to kick off Problem Gambling Awareness Month (March) by announcing a partnership. This initiative focuses on increasing public awareness of problem gambling and promoting awareness, prevention, treatment and recovery services. The partnership will center on ensuring that users of the Sporttrade platform have access to a robust catalog of customized responsible gaming resources and services.
Birches Health is a behavioral health services provider that focuses on the prevention and treatment of problem gambling and gambling disorder, gaming disorder and related mental and behavioral health problems in the United States. Birches Health provides modernized solutions for responsible gaming including online educational resources, learning modules and convenient treatment options designed and led by licensed, specialized behavioral health clinicians. Birches Health’s mission is to provide convenient, comprehensive care and resources to individuals facing challenges related to problem gambling and other behavioral addictions. For more information, visit Birches Health at https :// BirchesHealth. com/.
“In the initial conversation with Birches Health, it was a no-brainer that this industry needs this and I want to make sure Sporttrade patrons have access to this valuable resource,” the Chief Compliance Officer for Sporttrade, Arpita McGrath, said. “My biggest question at the end of the initial conversation with Birches Health was ‘how quickly can we implement this?’.”
Sporttrade places a unique emphasis on customer care with support that extends beyond regular service to helping players become smarter and more responsible players.
“Through a collective focus on the promotion of responsible gaming and sustainable play, we are ensuring that individuals are able to access these resources,” the founder of Birches Health, Elliott Rapaport, said. “We are pleased to partner with Sporttrade to ensure that individuals looking for these resources are able to swiftly and securely access high quality care.”
AGS
Caesars Digital and AGS Interactive Celebrate Exclusive Omni-Channel Launch of Rakin’ Bacon Odyssey in New Jersey
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Caesars becomes the first operator to bring fan-favorite slot game to ‘The Garden State’ both in-person and online
Caesars Entertainment Incorporated (NASDAQ: CZR) (Caesars) and PlayAGS Incorporated (NYSE: AGS) today celebrated the exclusive and first cross-platform launch of the thrilling new slot game Rakin’ Bacon Odyssey in New Jersey.
To commemorate the launch, well-known online gaming influencer Francine Maric – better known as ‘Lady Luck HQ’ – was on hand at Caesars Atlantic City alongside Caesars representatives to pull the lever for the ceremonial first spin unveiling the new slot now exclusively live in New Jersey for the first time on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City and Harrah’s Atlantic City.
“The simultaneous launch of Rakin’ Bacon Odyssey on Caesars Palace Online Casino and at our world-class destinations in Atlantic City is an example of the exciting omni-channel experience we can bring to our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’ve seen how popular this game is in other jurisdictions, and we’re confident our casino players and guests in New Jersey will enjoy it. Thank you to our great partners at AGS for this exclusive launch and to ‘Lady Luck HQ’ for coming out to celebrate with us.”
‘Lady Luck HQ’ is a gambling content creator who produces unique gaming-centric content across YouTube, Facebook, Instagram and TikTok. The innovative approach to her content has led to her channels commanding the single largest online presence in gaming as the most daily viewed gambling influencer in the world.
AGS’ Rakin’ Bacon Odyssey is a brand extension of the player-favorite slot game Rakin’ Bacon, which has quickly become a fan-favorite on casino floors in select jurisdictions across North America. Its gameplay features ‘Cornsquealius’, a loveable pig cartoon adorned in a Caesar-esque laurel and white robe. The slot shines on casino floors through the popular Spectra49 cabinet by AGS with unique reel configurations of 3×5 that expand up to 6×5 during free spins with a staggering 7,776 ways to win.
In celebration of this launch, Caesars Digital is offering users 21 and older the chance to take advantage of its first omni-channel promotions linked to a new slot with entry available both in-person at Caesars destinations in Atlantic City and via the Caesars Palace Online Casino app.
“This exclusive launch illustrates the connection we’re continuing to build between our world-class destinations and our online casino platforms,” the Senior Vice-President and General Manager of Caesars Atlantic City, Karen Worman, said. “That connection is something we’re uniquely positioned to deliver to our customers and we look forward to celebrating more of these moments that bring best-in-class offerings to life across the in-person and digital experience.”
“Launching Rakin’ Bacon Odyssey with Caesars expands the stardom of our ‘golden pig’ and reflects our commitment to offering the same high-quality gaming experience to online players,” the Vice-President of Interactive for AGS, Zoe Ebling, said. “This collaboration not only aligns with our strategic vision but also showcases our ability to execute complex, omni-channel launches that set industry standards. We’re elevating the gaming experience across platforms, demonstrating our leadership in the industry and our dedication to excellence. This launch marks a significant step in delivering exceptional entertainment to players everywhere.”
Caesars Palace Online Casino launched in July of 2023 as the crown jewel of Caesars’ iGaming portfolio alongside Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP. com. Those 21 and older in New Jersey, Pennsylvania, Michigan and West Virginia can now download the Caesars Palace Online Casino app on iOS and Android or visit CaesarsPalaceOnline. com to enjoy a fully immersive online casino experience with exclusive games and a true omni-channel experience complete with promotions provided by the largest casino-entertainment company in North America.
Caesars is a trailblazer in responsible gaming and remains committed to responsible gaming education and providing a safe and responsible digital experience for Caesars Palace Online Casino users. The company enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law, and Caesars Digital online platforms have tools in place to encourage responsible play.
For real-time updates on new content offerings and to join the empire of like-minded Caesars, players can engage with the Caesars Palace Online Casino social handles on X (formerly Twitter), Instagram and Facebook. Players can follow Rakin’ Bacon and the adventures of its lovable pig on Instagram and TikTok at @ Rakin.Bacon.
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