Central Europe
OKTO.CASH Receives GGL Approval
![okto.cash-receives-ggl-approval](https://recentslotreleases.com/wp-content/uploads/2023/11/130040-okto-cash-receives-ggl-approval.jpeg)
OKTO.CASH, the innovative cash-to-digital payment method of OKTO has been granted approval by the GGL and has been officially recognized as an approved payment method for iGaming in Germany. This significant milestone allows igaming merchants in the German market to leverage the unique advantages of OKTO.CASH, setting them apart from competitors and offering an unparalleled payment experience to their customers.
GGL’s approval of OKTO.CASH comes after a rigorous evaluation process, during which three different operators submitted applications to utilize this innovative payment method. OKTO.CASH has emerged as the preferred choice for operators seeking to enhance their payment offerings.
Operators now have the option to utilize the OKTO.CASH branded solution or opt for a white-label version, providing flexibility in catering to their specific customer base and brand identity.
Mikhail Ovsepyan, Head of Germany at OKTO, expressed his enthusiasm about this achievement: “We are glad to have received GGL’s approval. OKTO.CASH is a revolutionary payment method for the German market, allowing direct real-time cash top-ups for iGaming accounts at a wide network of points of sale (POS). This is a game-changer for the industry, as there are currently no comparable solutions available.”
OKTO has built a rapidly expanding network of POS locations in Germany, which will encompass over 40,000 points of sale, including supermarket chains, kiosks, gas stations, and potentially German post offices. This strategic emphasis on proximity ensures that customers can conveniently access OKTO.CASH, thereby opening up new opportunities for customer acquisition and revenue generation that were previously unreachable through traditional payment methods.
One of the key differentiators of OKTO.CASH is its seamless payment journey, complemented by an embedded eVoucher payment method, which elevates the customer payment experience to best-in-class standards. This innovation reduces abandonment rates for consumers, as cash payments significantly reduce friction, leading to higher conversion rates.
As the iGaming industry in Germany continues to evolve, OKTO.CASH stands at the forefront of payment technology, offering operators a competitive edge and providing customers with a convenient and efficient payment solution. The approval by GGL underscores the importance of innovation and customer-centric solutions in the rapidly expanding igaming market.
Operators who choose OKTO.CASH can anticipate not only differentiation from its competitors but also the opportunity to attract a unique customer segment that values the convenience and reliability of cash-based payments.
Central Europe
Buying Games as Downloads is More Popular Than Ever in Germany
![buying-games-as-downloads-is-more-popular-than-ever-in-germany](https://recentslotreleases.com/wp-content/uploads/2024/08/138674-buying-games-as-downloads-is-more-popular-than-ever-in-germany.jpg)
The share of PC and console games purchased as downloads in Germany climbed to 60% for the first time in 2023, meaning that download purchases have remained at the same high level they reached during the first year of the coronavirus pandemic in 2020. Back then, the share of downloads jumped from 45 to 58%. These figures were published by game – The German Games Industry Association, in cooperation with market research company CPS GfK. A closer look at the individual gaming platforms, though, shows there are huge differences between them. Download purchases are most popular among PC players; these days, they buy nearly all of their games – 98% – as downloads. Last year, that figure was already 97%. Consoles are a different story, though. Most console players prefer to buy games on physical media. The majority of console games – 60% – are still purchased as physical media, even though that figure has dropped by 3% points compared to last year.
The way in which video game players purchase games is also a question of age. The younger generation of players in Germany overwhelmingly opt for downloads. And this trend is particularly strong among players between the ages of 20 and 29: they buy more than 7 out of 10 PC or console games (71%) in this format. But these days, growing numbers of older players are starting to prefer downloads, as well. Among 50- to 59-year-olds, approximately 6 out of 10 games (59%) are purchased as downloads; last year, this group bought about 53% of their games on physical media. Physical copies are most popular among the over-60s. In 2023, they bought more than half their games (53%) on physical media. However, this figure also represented a decline of 12% points in sales of physical media among this group.
“We’re seeing a clear trend: downloads are becoming an established way of buying games, and their share of the games market is continually increasing, even though that growth has slowed a bit since the pandemic. For many people, downloads are a quick and convenient way to buy games. Last year, a number of big blockbuster games, like ‘Baldur’s Gate 3’ and ‘Alan Wake II’, were initially released as digital exclusives. Plenty of successful indie games have been download-only for ages, as well. All these factors have given the popularity of downloads a massive boost. But how games are purchased still varies according to the age of the player and the type of platform. Video game players primarily buy their console games on physical media, to get the limited editions and fan merchandise that come with them, or to ensure that they always have a copy of the game in their collection,” Felix Falk, Managing Director of game, said.
The post Buying Games as Downloads is More Popular Than Ever in Germany appeared first on European Gaming Industry News.
Central Europe
Slower workforce growth and fewer new companies: the upward trend in the German games industry is weakening
![slower-workforce-growth-and-fewer-new-companies:-the-upward-trend-in-the-german-games-industry-is-weakening](https://recentslotreleases.com/wp-content/uploads/2024/07/138562-slower-workforce-growth-and-fewer-new-companies-the-upward-trend-in-the-german-games-industry-is-weakening.jpg)
The post Slower workforce growth and fewer new companies: the upward trend in the German games industry is weakening appeared first on European Gaming Industry News.
Central Europe
OKTO.CASH expands in Germany with bet-at-home go-live
![okto.cash-expands-in-germany-with-bet-at-home-go-live](https://recentslotreleases.com/wp-content/uploads/2024/07/138270-okto-cash-expands-in-germany-with-bet-at-home-go-live.png)
OKTO announced the launch of its advanced cash-to-digital payment solution, OKTO.CASH with bet-at-home, a renowned and established operator in the German iGaming market. This collaboration marks a significant milestone for OKTO, expanding its footprint in Germany and further solidifying its reputation as an innovator in cash-to-digital solutions for iGaming enthusiasts.
OKTO.CASH offers bet-at-home users a hassle-free way to consume iGaming services with cash in real-time. Leveraging OKTO‘s always growing network of over 14,000 points of sale across Germany, including well-known brands such as Aral, Deutsche Post, Esso, Kiosk, Lotto, Shell, and many others, users can effortlessly convert physical cash into digital currency. This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market.
Richard Greslehner, Head of Product at bet-at-home Internet Ltd commented: “This partnership underscores our dedication to delivering cutting-edge and convenient payment solutions for our customers. With OKTO.CASH, users can now seamlessly deposit their physical cash into their online bet-at-home accounts at their favourite everyday stores.”
“We are thrilled to partner with bet-at-Home for the launch of OKTO.CASH in Germany,” said Mikhail Ovsepyan, Head of Germany at OKTO. “This collaboration underlines our dedication to expanding our presence in the German market and delivering cutting-edge payment solutions that meet the needs of iGaming enthusiasts. We look forward to revolutionizing the gaming payment experience and providing unparalleled convenience and security to users.”
OKTO‘s expansion in the German region follows the approval of both OKTO.WALLET and OKTO.CASH by the German Gaming License Authority (GGL) last year. Embedded into the merchant’s app or website, OKTO.CASH provides users with the fastest and most direct method to upload cash online, eliminating the need for third-party apps. Users can select OKTO.CASH as their payment method, choose the deposit amount, and select the nearest location from over 14,000 points to top up their accounts safely and in real-time.
The post OKTO.CASH expands in Germany with bet-at-home go-live appeared first on European Gaming Industry News.
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